marketingprofs

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Latest blogosphere posts tagged “marketingprofs”

  • Shoppers Scaling Back Online Shopping in 2009?


    The Lunch Pail — Authority Authority: 119
    The headline for this article is exactly the type of headline all eRetailers and click and mortar companies are seeking to avoid this time of year. With Black Friday and the increasingly important Cyber Monday creeping closer, the thought of holiday shoppers uses the online channel less this season is worrisome. With ...
    3 weeks ago

  • Southwest Airlines’ Positioning – No Fees for Baggage


    Brand Expeditions — Authority Authority: 109
    There’s an interesting article on MarketingProfs’ website titled: “Fee-Fi-Fo-Fum.” It discusses Southwest Airlines’ strategic decision not to charge baggage fees. This step has served to differentiate Southwest from its competitors in a very meaningful way. That extra $15 or $20 (each way) can really add up! ...
    4 weeks ago

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