marketingsherpa

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Latest blogosphere posts tagged “marketingsherpa”

  • Liable for Bloggers’ Claims


    The NMS Blog — Authority Authority: 145
    The Federal Trade Commission on Monday published the final version of its Guides Concerning the Use of Endorsements and Testimonials in Advertising. These new rules govern how companies can use consumer, expert and organizational endorsements to make claims about products.There are many important updates, which become ...
    2 days ago

  • How email and social can benefit from cross-marketing


    BizReport — Authority Authority: 527
    Cross-channel marketing has gained popularity since the economy went south as brands try to get more bang for each marketing buck. Two marketing platforms you may not have considered crossing are email and social but according to new data from MarketingSherpa email and social are primed for cross-marketing.
    1 week ago

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