media buying

Welcome to the 'media buying' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'media buying'.

Latest blogosphere posts tagged “media buying”

• Online Media Buying In Your Niche Market

  
  You Can Make Money Online... — Authority: 111
  When you use online media buying this can help you drive traffic to your own website by giving you an ad on a web page. This can be by banner ads or with a pop up ad, two of the most common forms on the internet today. By suing a niche market, you are tapping into a demographic that already has an interest in what ...
  1 week ago

• Eye-catching Facebook Advertisement

  
  PinoyBlogoSphere.com (PBS) — Authority: 457
  This one certainly caught my eye in Facebook earlier today as I was browsing through a friends profile.When you click on the ad it brings you to Mark Jimenezs site.Were probably going to see worse as we get nearer to May 2010....  Source:   Ang Bagong Media
  1 week ago

• Agency Relations Fragmenting And Forming; Shifting Sands Of Inventory Access; Mobile Ad Studies Galore; ad:tech Chicago No More

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 481
  Heres todays AdExchanger.com news round-up... Want it by email? Sign-up here.Agency Sign O The TimesGM has finalized its agency dance partners (for now) and for the first time in nearly 100 years, Chevy campaign duties will be split by perennial GM agency service provider, IPGs Campbell-Ewald, and newcomer Publicis. ...
  1 week ago

• How demand side platforms are reshaping digital media buying

  
  Datarati :: Will Scully-Power :: Data, Analytics & Optimization in the World of Advertising! — Authority: 123
  What does a demand-side platform do , exactly? They typically offer the following common features: A single system that connects to multiple ad exchanges and other media suppliers, accessed by a single user interface. Campaign management tools to manually target or automatically optimize campaigns. Automated bid ...
  1 week ago

• Social Media: Saatchi’s Screw Up

  
  Francis Anderson — Authority: 124
  I read in mUmBRELLA about “ How Saatchi & Saatchi’s Toyota social media disaster unfolded”… “Toyota’s now disastrous foray into social media offers a demonstration of what skills an agency needs to play in that space. It’s now obvious that PR expertise is not an optional extra that ad agencies ...
  1 week ago

• Changes in Radio Measurement Means Big Shifts for Advertisers

  
  Don't drink the koolaid — Authority: 125
  For decades, advertising agencies and the media industry have measured radio listenership based on Arbitron ratings. That rating system utilized diaries, or a paper based system that required a group of chosen listeners to manually record what stations they listened to, relying on their honesty to report where and ...
  1 week ago

• The Next Big Traffic Rush - 2010 and Beyond

  
  List Building Videos — Authority: 99
  In today’s blog post, I am going to discuss the current online advertising movements and how you should position yourself in order to reap the best benefit in 2010.But before I get into that, I will like to thank everyone who responded to my last post via email. Your replies and comments have given me [...]
  1 week ago

• Lotame’s Reich On New DSP Phenomena; UK Ad Exchange Optimism; Forrester Promising Demand-Side Platform Research; Display Ads In Your Sleep Are Next

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 481
  Heres todays AdExchanger.com news round-up... Want it by email? Sign-up here.Efficiency KillsFrom his companys blog, Lotames Dan Reich references a recent manifesto/post by the IABs Randall Rothenberg who said, "technology succeeds in driving the cost of reaching the perfect audience down to zero." Reich identifies a ...
  1 week ago

• ScanScout Partnering Like Maniacs; VideoEgg Tying To Offline With ComScore; MIG In The News

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 481
  Heres todays AdExchanger.com news round-up... Want it by email? Sign-up here.Partners Swarm ScanScoutIn a release, video ad network ScanScout said its partnering with a gaggle of "premium" brands including Warner Brothers, Warner Music and Marvel Comics to provide its video ad network services. Read the release. On ...
  1 week ago

• Aol. Goes Publicly On Its Own; Greystripe Mobile Display Ad For Droid; AdWeek Sold; Agency Arbitrage Remains Hot Button

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 481
  Heres todays AdExchanger.com news round-up... Want it by email? Sign-up here.AOL Officially SpunAs David Kaplan of PaidContent said from this twitter account, it was "not an auspicious day for AOLs stock: ended down 0.68 percent at $23.51" in its opening day of trading. Erik Sherman of Bnet reviews recent analysis of ...
  2 weeks ago

• NetSeer On Concept-Based Advertising

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 481
  John Mracek is CEO of advertising technology company, NetSeer. NetSeer announced a new offering today called "concept-based" advertising. Read the release (PDF). Concept-based advertising sounds a lot like semantic or contextual. Is the "secret sauce" the real-time identification of concept categories like "Italian ...
  2 weeks ago

• Adgregate Markets Moves Into Mobile Display eCommerce

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 481
  Henry Wong is CEO of Adgregate Markets, a transactional performance ad network and technology company. The company announced today that it ran its first mobile commerce campaign with NBC Universal using its ShopAds technology. Read the release.Generally speaking, when do you think mobile display advertising reaches ...
  2 weeks ago

• The Real Costs of Real-Time Bidding (RTB)

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 481
  "Data Driven Thinking" is a column written by members of the media community and contains fresh ideas on the digital revolution in media.Todays column is written by Rob Leathern, CEO of CPM Advisors, an online advertising optimization company.In late 2009, the story of Real-time bidding (RTB) in the display ad space ...
  2 weeks ago

• Rocket Fuel-s With $2.85 Million; P Is For Picard And Privacy; Nielsen Reports “Time Spent” Increasing Online

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 481
  Heres todays AdExchanger.com news round-up... Want it by email? Sign-up here.Fuel For The RocketRocket Fuel has raised $2.85 million more in cash from "existing investor Mohr Davidow Ventures, with participation from other backers and company executives" according to Joseph Tartakoff of PaidContent. Read more. To ...
  2 weeks ago

• Transparency Versus Control: Which Matters More in Network Buys?

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 481
  "Networking" is a new column focused on the evolving roles of networks in online advertising.Todays column is written by Alan Schanzer, Chief Strategy Officer of Undertone Networks.Over the last several months there have been numerous reports about fraud impacting all facets of the online advertising industry – ...
  2 weeks ago

• National Center for Science Education Moves Away From .ORG

  
  Domaining - Domain Name News | How To Buy And Sell Domains — Authority: 120
  The US National Center for Science Education (NCSE) has moved away from .org to .com . The move appeared to be facilitated by NameMedia who reportedly provided a substantial discount on the ncse.com domain. About: The National Center for Science Education (NCSE) is a not-for-profit, membership organization ...
  3 weeks ago

• Settling The Network Debate: What Are Publishers Missing?

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 481
  "Networking" is a new column focused on the evolving roles of networks in online advertising.Todays column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees.It’s become a sport to bash ad networks over the past couple years, with panels and articles calling for publishers to “fire your ...
  3 weeks ago

• Australian Publishers Looking To Retarget With Exchanges Says Funbox VP Childs-Eddy

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 481
  John Childs-Eddy is VP of Business Development at Australian direct response ad network, Funbox.AdExchanger.com: How is the Australian ad network business different than ad network businesses in other parts of the world?JCE: Its far less fragmented. The Australian market is essentially controlled by an oligopoly of a ...
  3 weeks ago

• E-tailers Selling Ad Space | ClickZ Rewind

  
  Web Ad.vantage — Authority: 111
  Unless youve been living in a cave these past eight weeks, it should be no surprise that its been the worst shopping season on record for decades.
  3 weeks ago

• Applying Exchange Buying Strengths To The Other 90% Of Your Buy

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 481
  "Data Driven Thinking" is a column written by members of the media community and containing fresh ideas on the digital revolution in media.Todays column is written by Paul Martino, CEO of Aggregate Knowledge, a buy-side optimization platform.There is a widely held belief in the display advertising business that the ...
  3 weeks ago

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