media planning

Welcome to the 'media planning' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'media planning'.

Latest blogosphere posts tagged “media planning”

• Maxus wins $2m Network Video media account

  
  mUmBRELLA — Authority: 691
  Maxus Melbourne has landed the $2m media planning and buying account for DVD rental chain, Network Video.    It won the business from incumbent Starcom, without a pitch. Richard Smith, Maxus Melbourne MD said it has also been appointed to work on a public service project for a Victorian government body, but would ...
  4 days ago

• CBS Claims November Sweeps

  
  Brian McDaniel — Authority: 116
  CBS claimed victory in the November sweeps while Fox pointed to its win in the key Adult 18-49 demographic. CBS points to total viewership, averaging 11.3-million viewers per show. By that standard, ABC placed third. NBC has not released its ratings for November, but probably placed last.
  5 days ago

• What Propels Intent to Purchase?

  
  Brian McDaniel — Authority: 116
  Earlier this week, a major radio group in Chicago pitched me an internet package for one of my clients. During the pitch, I began to realize how internet marketers are measuring success in ways that have no direct relationship to my client’s goals. photo credit: myuibe Typical internet sales ...
  5 days ago

• Power of the Platform: Speakers on Purpose – Book Trailer

  
  TheWeddingMarketingBlog.com — Authority: 119
  20 Great Authors, including Andy Ebon’s chapter: Building A Focused Social Media Strategy More details in The Wedding Marketing Superstore! Andy Ebon The Wedding Marketing Authority
  1 week ago

• Q&A from Vocus Webinar: PR Planning Considerations for 2010 – Part II

  
  Deirdre Breakenridge — Authority: 410
  Here’s Part II of my blog post: Q&A from the Vocus Webinar: PR Planning Considerations for 2010 .  These are the last of the questions that I wasn’t able to address, due to time constraints.   Once again, I wanted to share my responses on my blog: Q: You and I met when I was a magazine editor, but now I ...
  2 weeks ago

• Q&A from Vocus Webinar: PR Planning Considerations for 2010

  
  Deirdre Breakenridge — Authority: 410
  You’ve probably heard me say this before, “One of the best parts about participating in a webinar is what comes after the presentation.  It’s the Q&A portion!” Of course, there’s never enough time to answer everyone’s questions.  So, I always try to answer what didn’t get a response, here on my ...
  2 weeks ago

• Forrester Asks: What is the Future of Agencies

  
  Blogging Me Blogging You — Authority: 124
  Forrester’s Sean Corcoran asks this rather existential question of us all: “The agency model was built during a time when there were only a handful of channels in which they could push one way messages en masse. Does that model still work in a time when nearly a quarter of online US adults now create content ...
  2 weeks ago

• Looking For Work: Media Buyer

  
  miconian — Authority: 119
  This post is part of a series in which I talk about my professional experience for the benefit of potential employers. See also my post on being a web production manager, and my post on being a web publisher.Media departments in large advertising agencies are known for being highly bureaucratic and rigorously ...
  2 weeks ago

• Vocus Webinar: PR Planning Considerations for 2010

  
  Deirdre Breakenridge — Authority: 410
  On November 12, 2009, I participated in the Vocus PR Planning Considerations for 2010 Webinar .  I discussed the challenges of PR planning for 2010 and how to plan for the “unknown, unknowns.” When I think about the “unknown, unknowns,” I feel that just being in public relations means always planning for ...
  3 weeks ago

• New IAB and Bain & Company Study Poses New Organizing Model for Online Publishers

  
  Ad Operations Online — Authority: 485
  700 Marketers say they require “Triple-Play Services” from Online Media CompaniesNEW YORK – Interactive sales teams with category and relationship expertise, services that provide solutions to marketer challenges and better measurement are just some of the organizational and systemic challenges that inhibit ...
  3 weeks ago

• Ad Age Editor, Jonah Bloom, places his hand on the third rail of procurement

  
  Burst Media Company Blog — Authority: 117
  You have to respect any editor that wades into a controversy up to his hips in front of an audience that may be hostile. Hats off to Jonah Bloom , Editor of Ad Age , for raising the possibility that the role of procurement has gone too far in grinding down ad agency compensation in front of the Association of ...
  3 weeks ago

• planning for the future (3): add CSR to everything you do

  
  eskimon — Authority: 119
  Monday’s introduction to planning for the future highlighted an exciting shift in advertising’s role: “Rather than simply interrupting [peoples] escapism, we now have greater scope to make [their] lives better.” Today’s suggestion – to incorporate an element of CSR into everything you do – ...
  3 weeks ago

• planning for the future (2): use communications to deliver value

  
  eskimon — Authority: 119
  In yesterday’s introduction to planning for the future , we saw that planning is evolving into: The process of identifying the most relevant and engaging times and places to deliver specific brand benefits , and the most efficient and effective ways to deliver those benefits in that context. The first step ...
  3 weeks ago

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  EPR Network Blog — Authority: 148
  
  4 weeks ago

• Venue Selection Ideas- Claremont Resort & Spa Berkeley, California

  
  Meetings Podcast — Authority: 121
  Mike McAllen armed with a flip cam and a flickr.com account heads into the Claremont Resort & Spa in Berkeley California on the first of MeetingsPodcast venue search/venue selection series. Mike will be covering the San Francisco Bay Area. Meetings Podcast welcomes short videos of venues in your area to be ...
  4 weeks ago

• EDI for an Advertising Agency

  
  Tribble Ad Agency : The Advertising Agency of Record — Authority: 130
  Sometimes we advertising agency guys need to take a look at how other industries do things. I have long been slamming how our antiquated system works, especially in the media planning area. Google for example does an EDI / ebay approach to getting things done. There are not 20000 media planners there, it’s ...
  4 weeks ago

• Interview with Sasha Souza of Sasha Souza Events

  
  Meetings Podcast — Authority: 121
  The Meeting Planners podcast source for what’s new and exciting in meetings and events industry! Mike McAllen of Grass Shack Events & Media interviews Sasha Souza of Sasha Souza Events Sashas Blog About Sasha Sashas Wedding Design Book : Please leave us a question or comment, which we will try to ...
  4 weeks ago

• Fox Audience Network Partners with Omnicom, Driving Consumer-Centric Media Planning, Real-Time Buying Platform

  
  Ad Operations Online — Authority: 485
  Media Agency’s New “Living Segments” Consumer Insights Platform Leverages FAN’s Digital Information and Advertising Assets to Optimize Media Investment NEW YORK & LOS ANGELES – Fox Audience Network (FAN), a division of News Corporation, and Omnicom Media Group, the media services division of Omnicom ...
  5 weeks ago

• Why event planning is now incomplete without social media

  
  Meetings Podcast — Authority: 121
  I think the meetings and events industry is moving in this same direction: From www.internalcommshub.com Why crisis planning is now incomplete without social media In recent years, we’ve seen an important change in the way the world communicates around global crises such as natural disasters and terrorist ...
  5 weeks ago

• How to Run Microphones for Q&A at a Conference or Workshop

  
  Meetings Podcast — Authority: 121
  How to Run Microphones for Q&A at a conference or workshop. Running microphones is an easy job but shouldn’t be the focus of the question and answer session. I recently had a shows where the client supplied the Mic runners.  They had young shy associates doing this job.  The executives were constantly ...
  5 weeks ago

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