media agencies

Welcome to the 'media agencies' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'media agencies'.

Latest blogosphere posts tagged “media agencies”

• Survey: Rich Cut Back But Still Dig Media

  
  Mediaweek - Magazines and Newspapers — Authority: 645
  Even America’s richest households trimming their spending plans, a new survey shows. Affluent consumers—defined as the top one-fifth of U.S. households who are responsible for $1.2 trillion in discretionary spending—plan to spend less than they did in 2008 in 16 major areas including investments, vacations, home ...
  23 hours ago

• Reuters.com relaunches with greater consumer focus

  
  The Wire — Authority: 479
  Thomson Reuters has revamped its Reuters.com website to more widely showcase its business and finance coverage – executives also indicated the agency would eventually charge for access to some of its online content.A year in the planning, the new site launches today with Reuters’ editor-in-chief David Schlesinger ...
  2 days ago

• NBCU Turns to Three Researchers for Olympics Measurement

  
  Mediaweek - Magazines and Newspapers — Authority: 645
  Not waiting for Nielsen to roll out its TVandPC single source measurement of TV and online viewing, NBC Universal is turning to a collaboration of three research companies to provide two-screen measurement of NBCs coverage of the Winter Olympics.
  2 days ago

• FCC Enters Spectrum Debate

  
  Mediaweek - Magazines and Newspapers — Authority: 645
  The Federal Communications Commission on Wednesday kicked off a process that will look into whether some airwaves used by broadcasters should be reclaimed and repurposed to expand the reach of high-speed Internet services to more Americans.
  3 days ago

• MediaCom Wins DirecTVs Digital Chores

  
  Mediaweek - Magazines and Newspapers — Authority: 645
  Satellite TV carrier DirecTV has awarded digital creative and media chores to WPPs MediaCom after a review. Spending on the account is estimated at $35 million, per sources.
  4 days ago

• IRI Unveils Online Ad Effectiveness Metric

  
  Mediaweek - Magazines and Newspapers — Authority: 645
  Research firm Information Resources Inc. has introduced a new platform for measuring the effectiveness of online advertising against offline sales. The move comes as packaged goods marketers spend more ad dollars on the Web, but keep a close check on ROI.
  4 days ago

• Things worth knowing about the Mumbrella awards process

  
  mUmBRELLA — Authority: 690
  We’ve just announced the shortlist for the first ever Mumbrella Readers Choice Awards . And like any new awards, it’s been something of a learning process.   I’ve already mentioned a couple of points of difference – not least, the fact that it is open to a reader vote rather than a small industry ...
  5 days ago

• ANA, 4As, AAF Fight Tobacco Act

  
  Mediaweek - Magazines and Newspapers — Authority: 645
  The Association of National Advertisers, the American Association of Advertising Agencies and the American Advertising Federation, filed a "friend of the court" brief in a lawsuit challenging the constitutionality of the Family Smoking Prevention and Tobacco Control Act.
  5 days ago

• Forecast: Geotargeted Display Ads Poised for Growth

  
  Mediaweek - Magazines and Newspapers — Authority: 645
  Geotargeted display ads will more than double over the next five years. According to a BIA/Kelsey forecast, the segment will grow $897 million in 2008 to $1.9 billion in 2013, representing a compound annual growth rate of 16 percent.
  5 days ago

• Nielsen Accelerates Single-Source Meter Rollout

  
  Mediaweek - Magazines and Newspapers — Authority: 645
  Urged by clients to move faster, Nielsen responded Tuesday (Dec. 1) with a plan to accelerate the rollout of the Internet meter to its national people meter sample. The plans call for Nielsen to complete the roll out by Aug. 31, 2010, instead of some time in 2011.Urged by clients to move faster, Nielsen responded ...
  5 days ago

• 2009 Analysis – New Media Agencies

  
  Ad Operations Online — Authority: 485
  A Comprehensive Profile of 108 Companies Operating In the UK Market Report Should Be Interesting For Marketing ExecsDUBLIN – Research and Markets has announced the addition of the “2009 Plimsoll Analysis – New Media Agencies – A comprehensive profile of 108 companies operating in the UK market” report to ...
  6 days ago

• TV year: How Seven won, Ten survived and Nine slipped back – and digital finally made its presence felt

  
  mUmBRELLA — Authority: 690
  While the next few weeks will see several of the free to air TV players appear to be competing in the new reality show Extreme Hibernation Challenge, it’s fair to say they were all hard at work over the weekend.   On Sunday – and indeed into today – it felt like every few minutes my inbox was pinging with a ...
  1 week ago

• Denuo’s Betacup Is A Great Way To Spark Community-Driven Activism

  
  Mostly (New) Media - Definitely Digital — Authority: 131
  I ran across one of Denuo’s recent projects this morning after the agency followed me on Twitter. It’s launched a program called Betacup , with the goal of eliminating the waste of disposable coffee cups. The way they’ve launched it is a living case study of online community and social activism. They’ve ...
  1 week ago

• Nielsen Stands Its Ground Amidst Local Metric Controversy

  
  Mediaweek - Magazines and Newspapers — Authority: 645
  Despite pressure from the American Association of Advertising Agencies and the Association of National Advertisers to reverse its decision to replace live-only ratings with live-plus-same-day, Nielsen is so far holding firm.
  1 week ago

• Nielsen: Positive Performance for National People Meter

  
  Mediaweek - Magazines and Newspapers — Authority: 645
  Under fire for its local service, Nielsen released Monday (Nov. 23) positive performance metrics for its national people meter service, touting a five-year high in sample quality.
  1 week ago

• Updated: Nielsen Gets Pushback for Local Metric Swap

  
  Mediaweek - Magazines and Newspapers — Authority: 645
  Nielsen is facing mounting pressure to reverse its decision to replace live data with a live-plus-same-day metric in its local meter market overnights and electronic data files.
  1 week ago

• Crown Imports Shifts Media to Horizon

  
  Mediaweek - Magazines and Newspapers — Authority: 645
  Crown Imports has chosen independent Horizon Medias Los Angeles office for planning and buying chores across its portfolio following a review, the client said today.
  1 week ago

• Bloomberg Preps Major Marketing Push

  
  Mediaweek - Magazines and Newspapers — Authority: 645
  Seeking an agency or agencies to help it with “corporate identity and design, advertising, media, digital, events and demand generation.”
  2 weeks ago

• Pitch doctor Peter McDonald joins next week’s Mumbrella Question Time panel

  
  mUmBRELLA — Authority: 690
  Influential pitch consultant Peter McDonald is to join the panel at next week’s Mumbrella Question Time breakfast, the last of 2009. The event takes place at Dockside at Cockle Bay in Sydney on Thursday November 26.   The other previously announced speakers are: Craig Davis – co-chairman and creative ...
  2 weeks ago

• Senate Confirms Intellectual Property Enforcer

  
  Mediaweek - Magazines and Newspapers — Authority: 645
  A Senate committee on Thursday confirmed the nomination of, Victoria Espinel, President Obamas nominee for the top intellectual property enforcer in Washington. Espinel now must be confirmed by the full Senate.
  2 weeks ago

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