media buying

Welcome to the 'media buying' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'media buying'.

Latest blogosphere posts tagged “media buying”

• Why Demos?

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 502
  "Data Driven Thinking" is a column written by members of the media community and containing fresh ideas on the digital revolution in media.Todays column is written by Ken Rona, PhD, V.P. Data Strategy and Client Analytics at [x+1].The other day, I was speaking to an ad agency about use of third-party data in online ...
  2 days ago

• Adchemy CEO Nukala Says Marketers Need To De-Average For Better ROAS

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 502
  Murthy Nukala is CEO of Adchemy, a demand-side buying platform.AdExchanger.com: What is "de-averaging" as it relates to digital advertising and how does Adchemy "de-average"?  Would you say "addressable media" is an equivalent?MN: De-averaging summarizes a trend toward increasing the relevance of digital ...
  3 days ago

• Agencies Talking Demand-Side Platforms And Exchanges; PaperG Takes 1.1 Million Paper Dollars; CPX Interactive To Join DSP Game?

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 502
  Heres todays AdExchanger.com news round-up... Want it by email? Sign-up here.Impression-Level CEOHavas Digital Co-CEO Anthony Rhind talks with CMO.com about a range of digital issues for the agency and explains his agencys views on media. Rhind says, "In terms of trading media in real time, we have been focused on how ...
  3 days ago

• More Funding: $5.8 Million for OwnerIQ, $6 Million For Bizo

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 502
  The funding hit parade has not abated as Boson-based, OwnerIQ, a targeting platform that uses ownership data points to effect client campaigns, and Bizo, an online B2B advertising company that uses its "bizographic" magic to target b2b audiences across inventory sources.CEO Jay Habegger told AdExchanger.com that this ...
  4 days ago

• X+1’s Korner On Emerging CPG Display Ad Channel

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 502
  Toby Korner is VP, Account Management at [x+1], which released a new CPG-focused product today (Release here. More here from AdWeek.)AdExchanger.com: Why offer a CPG product? Curious your thoughts on product development for this as I assume you see identified CPG as low-hanging fruit for a reason - perhaps for brand ...
  4 days ago

• More VC Money Into Ad Technology; DSPs Begin To Invade Europe; More (Good) Black Friday Stats

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 502
  Heres todays AdExchanger.com news round-up... Want it by email? Sign-up here.Vizu Raises $6 Million+Down economy? Not so much in the ad tech world. Fresh from its AdExchanger.com Q&A, online ad effectiveness firm Vizu announced it has raised $6.75 million from a group of investors including "iNovia Captial and ...
  4 days ago

• Affiliate Marketing Income Report for November 2009

  
  Feed Flare Affiliate Marketing Blog — Authority: 104
  Seeings how I had some major re-vamping to do half way through the month with a pile of my offers going down. I am not surprised at all that my affiliate marketing income report is as low as it is. Here we go! Affiliate Marketing Income Report for November  2009 Regular Earnings (SEO Sites) ...
  5 days ago

• Publishers Talk To Rubicon Project About Agency DSP Threat; Ante Up For Ads; Black Friday Was Big Says ComScore

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 502
  Heres todays AdExchanger.com news round-up... Want it by email? Sign-up here.Publishers And The Agency DSPWeb publishers fear agency demand-side platforms - thats what the headline says anyway in a Mediaweek article by Mike Shields. Not all publishers were willing to go "on the record" for Shields regarding their ...
  6 days ago

• Need a Budget in Media Buying - Ask For It!!

  
  Feed Flare Affiliate Marketing Blog — Authority: 104
  One of the hardest things for me going forward with my business is having the capital banked to do so. I make good money on a monthly basis and I live very comfortably too, but Media Buying is a completely different fish financially. Media Buying takes a fair amount of money to test campaigns out and to keep ...
  1 week ago

• Frustrations, Frustrations and Even More Frustrations!!!

  
  Feed Flare Affiliate Marketing Blog — Authority: 104
  Well, what started out to be a good month has turned into a pile of crap very fast. Over the past week and a half I have been noticing a major drop in income coming from my organic sites. I was not to sure what was going on at first as I was focused on Media Buying and then the emails started to flow in. My main ...
  1 week ago

• Microsoft And News Corp Conspire; Adify Seeing CPM Growth, Too; Right Media Housecleaning; Living With Data

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 502
  Heres todays AdExchanger.com news round-up... Want it by email? Sign-up here.Murdoch-Microsoft MachinationsIn an effort to undermine Googles search dominance, Microsoft is reportedly in discussions with News Corp to be the only search engine allowed to index News Corp content. Thats over the top - lets take it a step ...
  1 week ago

• Transparency And The Necessity For An Independent Rating Authority of Digital Media

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 502
  By Kent Wakeford, co-Founder and EVP of AdSafe Media."Transparency." Its a word often heard in the discussion about Ad Exchanges.Advertisers want more of it. "Cant I just get a site list?" they ask. But while buyers are asking for "transparency," those operating (and contributing inventory to exchange platforms) know ...
  1 week ago

• SocialMedia.com Focused On Turning Any Display Ad Into A Social Ad Says CEO Goldstein

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 502
  Seth Goldstein is the co-founder and CEO of SocialMedia, a social advertising platform.AdExchanger.com: AdKnowledge acquired SocialMedia.coms ad network last week as noted here by TechCrunch. Where does this leave SocialMedia.com?We are excited about the transition of our ad network to Adknowledge. This move will ...
  1 week ago

• IPO Market Heats Up; IAB’s Rothenberg On Marketing; Right Media Buzz; Rules Of Retargeting

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 502
  Heres todays AdExchanger.com news round-up... Want it by email? Sign-up here.Lead Gen IPOQuinStreet will be taking the Street by storm as they announced plans for a $250 initial public offering according to alarm:clock. The company is already profitable having logged $17 million in profits through the first half of ...
  1 week ago

• Data Debate Swirls In Washington; ComScore Releases October Figures; Gartner On Microsoft And OpenX

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 502
  Heres todays AdExchanger.com news round-up... Want it by email? Sign-up here.Privacy Prodding In DCThe Hills Kim Hart checked in on hearings taking place in D.C. around consumer privacy online and covers Acxiom executive Jennifer Barretts testimony regarding, "1,500 possible data points about individual consumers" ...
  2 weeks ago

• Cool new stuff I saw this week

  
  Marty Collins — Authority: 104
  I had a couple of really interesting meetings this week with two companies from the Bay Area; Meebo and Technorati . I was pleasantly surprised by both meetings. What’s most interesting to me is how both companies are offering a product that merges earned and paid media. This will continue to become a much more ...
  2 weeks ago

• Industry Reaction: The Impact Of Right Media And The Importance Of Multiple, Large Exchanges

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 502
  Given the announcement earlier this week from Yahoo!, the plot thickens as the display ad ecosystem evolves into demand-side platforms.In this survey of a broad, cross-section of the digital ad industry, AdExchanger.com looks back and looks ahead with the help of the industry. The questions... What has been the impact ...
  2 weeks ago

• More Reaction From The Demand-Side Platforms: On Right Media And Multiple Exchanges

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 502
  And now.. The Demand-Side Platform reaction.The questions... What has been the impact of Right Media Exchange?In the future, how important is having at least two, liquid, large scale, ad exchanges in the display ad ecosystem? And why.AdBuyer.comBriligCPM AdvisorsDataXuInvite MediaTriggitTurn[x+1]View Intro and More ...
  2 weeks ago

• More Reaction From The Ad Networks And Exchanges: On Right Media And Multiple Exchanges

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 502
  And now.. Ad Networks and Exchanges reaction.The questions... What has been the impact of Right Media Exchange?In the future, how important is having at least two, liquid, large scale, ad exchanges in the display ad ecosystem? And why.24/7 Real MediaAdBriteBizoBrand.netContextWeb/ADSDAQInterCLICKLucidMediaRocket ...
  2 weeks ago

• More Reaction From The Agencies: On Right Media And Multiple Exchanges

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 502
  And now.. Agency reaction.The questions... What has been the impact of Right Media Exchange?In the future, how important is having at least two, liquid, large scale, ad exchanges in the display ad ecosystem? And why.Havas AdnetikHill HolidayInfectious Media RazorfishVarick MediaView Intro and More Reactions ...
  2 weeks ago

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