media measurement

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Welcome to the 'media measurement' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'media measurement'.

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Latest blogosphere posts tagged “media measurement”

  • Social Media: Trust and Productivity


    Infohrm's WeblogAuthority Authority: 119
    Many of the companies that I’ve been working with lately have been looking at their social media policies. Some of them are looking for ways to limit the amount of access to social media, while others are looking for ways to encourage their employees usage of it.So that we’re on the same page about definition [...]
    1 day ago
  • PRSA09: Social Media Measurement – Katie Paine on Establishing ROI


    Online Marketing BlogAuthority Authority: 632
    The first day of the 2009 PRSA International Conference in San Diego kicked off general sessions today. One session I’ve really been looking forward to was the one on social media measurement featuring Katie Paine of KDPaine & Partners. She started the audience off with some numbers, that we all might find ...
    2 days ago
  • TRA, Inc. Continues Its Expansion by Naming Bob Meyers President and COO


    Ad Operations OnlineAuthority Authority: 483
    Veteran Media Executive Has Served on TRA’s Advisory Board and Will Focus on Continuing to Enhance Relationships with Networks During TRA’s Next Stage of Growth; Appointment Furthers TRA’s Commitment to Work with Networks To Provide Accountability For Their Media Inventory Announcement Comes on the Heels of TRA ...
    2 days ago
  • Very useful links: Xing to Picasso via MoMA


    ComMetrics: social media monitoring => best practiceAuthority Authority: 410
    Every week we tweet about a lot of fascinating stuff, highlighting great content that is of interest to social media folks and corporate bloggers . The best way to keep track is by simply following us on Twitter. If you already follow too many people to keep track of, however, this weekly compilation provides you ...
    2 days ago
  • Effects of the Facebook News Feed Redesign for Brand Pages


    Vitrue Blog - we make brands socialAuthority Authority: 106
    There has been a lot of discussion over the past week about the recent changes Facebook has put into place surrounding the home page news feed.  As of October 23rd, Facebook re-introduced the “pre-filtered” news feed which has been missing since March 2009, when the real-time live feed was introduced.  Users now ...
    4 days ago
  • "Curating, Not Moderating" Social Media


    The Measurement Standard: Blog EditionAuthority Authority: 417
      Herding cats? One of the big problems with social media is how to wrangle its complex and messy manifestations into something that looks and feels like orderly progress toward goals. Robin Hamman at Dachis Group has posted some interesting thoughts ( "Curating, Not Moderating, the Flow of Content and ...
    4 days ago
  • Youth & Social Media in Atlantica


    Media Badger, Online Reputation ManagementAuthority Authority: 117
    As we’re constantly monitoring Social Media use in the Atlantica region, here we release some high-level findings from this years ongoing research. We define “youth” as 20 and under in this market. This research comes from a sample population of 1,500 within the Canadian provinces of Nova Scotia, New Brunswick, ...
    6 days ago
  • Social Media is Not a Solution


    Wir sprechen Online.Authority Authority: 141
    Amid the endless pronouncements about social media: social media is not a solution ; http://j.mp/2VLT46 (via @pherwarth )
    6 days ago
  • Insight 1 (part 2) – The beginning – a very good place to start...


    Measurement MattersAuthority Authority: 110
    After Metricas exciting news last week regarding our acquisition by Durrants , it’s back to business as usual on the blog.   So, on with our introductory post from Metrica Insights...     With solid PR objectives sorted, the next thing to think about is how they will be measured.   Do ...
    6 days ago
  • The basics of social media ROI


    FreshNetworks BlogAuthority Authority: 579
    Image by Hey Paul via Flickr The last post of our guide to Getting Started in Social Media looked at measurements and how brands should be ruthless about ROI. This presentation from Oliver Blanchard is a great introduction to social media ROI and how you should conceive of it and then measure it. It’s also ...
    1 week ago
  • 35 Social Media KPIs


    The Measurement Standard: Blog EditionAuthority Authority: 417
    From Chris Lake at Econsultancy: 35 social media KPIs to help measure engagement : Alerts (register and response rates / by channel / CTR / post click activity) Bookmarks (onsite, offsite) Comments Downloads Email subscriptions Fans (become a fan of something / someone) Favourites (add an item to ...
    1 week ago
  • Is Gossip Social Media?


    The Measurement Standard: Blog EditionAuthority Authority: 417
    Gossip must an ancient sort of social media, so what can the study of social media learn from gossip? See John Tierneys article in todays NYTimes :  Can You Believe How Mean Office Gossip Can Be? --WTP
    1 week ago
  • What Social Media Monitoring Won’t Get You


    Social Media ExplorerAuthority Authority: 590
    Companies, brands and their respective marketing and public relations managers are clamoring to know what people are saying about them on the web. I would offer that social media monitoring has been the single-largest technology-based industry boom in the last 10 years, though search engine optimization firms might ...
    1 week ago
  • SEM Training New York


    Serengeti CommunicationsAuthority Authority: 98
    If you’re in New York on November 5th, or just want a great workshop, we’re doing a training on Social Media – Planning Strategy, Monitoring & Measuring Your Way to Success as a part of Search Engine Strategies’ SEM Training New York: Full or Half Day Workshops . We’ll take you beyond the ...
    1 week ago
  • Learning from the Leaders in Crisis & Risk Communication & Social Media: Getting hands-on training at the CDC


    Karens Public Relations BlogAuthority Authority: 118
    There are not many chances where you get the opportunity to have hands-on training with some of the leading experts in crisis communications, risk communication, emergency management, and social media.  I had the opportunity to participate in the Crisis and Emergency Risk Communication ( CERC ) Training that was ...
    1 week ago
  • The FreshNetworks guide to getting started in social media


    FreshNetworks BlogAuthority Authority: 579
    Image by Cayusa via Flickr Over the last ten days we have shared our thoughts on four steps any brand should do when they are getting started in social media. The aim is to give any brand who is looking to use social media (or indeed to use it better) a framework to work through, some ideas and also a lot of ...
    1 week ago
  • Getting started 4: Track and evaluate the success you are having


    FreshNetworks BlogAuthority Authority: 579
    Image by Marco D via Flickr For any brand getting started in social media , the most important thing is to be able to show the impact you are having. To be able to evaluate and assess what is working and what isn’t having the results that you might expect. To show the return on investment that your efforts ...
    2 weeks ago
  • Best of breed media monitoring, PR measurement and social media analysis unites


    Measurement MattersAuthority Authority: 110
    According to a  survey  in the Daily Telegraph yesterday, Monday October 26th is the most unproductive day of the year as workers struggle with morale owing to the darker evenings that the clock change brings about. Nothing could have been further from the truth for all of us at  Metrica  however as we ...
    2 weeks ago
  • Public Media Camp: A Look at Measurement


    Darren KrapeAuthority Authority: 91
    Recently I had the pleasure to participate in the Public Media Camp , an unconference focused on strengthening local and national public broadcasting. A good portion of the discussion focused on the disruptive and new opportunities being presented by Internet-based dissemination and social media. Of Hubs and ...
    2 weeks ago
  • CIMM Set To Reveal Details As MTV Exec Moves To Forefront


    Business Finance & Economy - business.marc8.comAuthority Authority: 163
    The Coalition for Innovative Media Measurement, now headed by MTV Networks’ Colleen Fahey Rush...
    2 weeks ago

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