media planning

Welcome to the 'media planning' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'media planning'.

Latest blogosphere posts tagged “media planning”

• ScanScout Partnering Like Maniacs; VideoEgg Tying To Offline With ComScore; MIG In The News

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 476
  Heres todays AdExchanger.com news round-up... Want it by email? Sign-up here.Partners Swarm ScanScoutIn a release, video ad network ScanScout said its partnering with a gaggle of "premium" brands including Warner Brothers, Warner Music and Marvel Comics to provide its video ad network services. Read the release. On ...
  2 days ago

• Maxus wins $2m Network Video media account

  
  mUmBRELLA — Authority: 594
  Maxus Melbourne has landed the $2m media planning and buying account for DVD rental chain, Network Video.    It won the business from incumbent Starcom, without a pitch. Richard Smith, Maxus Melbourne MD said it has also been appointed to work on a public service project for a Victorian government body, but would ...
  2 weeks ago

• CBS Claims November Sweeps

  
  Brian McDaniel — Authority: 120
  CBS claimed victory in the November sweeps while Fox pointed to its win in the key Adult 18-49 demographic. CBS points to total viewership, averaging 11.3-million viewers per show. By that standard, ABC placed third. NBC has not released its ratings for November, but probably placed last.
  2 weeks ago

• What Propels Intent to Purchase?

  
  Brian McDaniel — Authority: 120
  Earlier this week, a major radio group in Chicago pitched me an internet package for one of my clients. During the pitch, I began to realize how internet marketers are measuring success in ways that have no direct relationship to my client’s goals. photo credit: myuibe Typical internet sales ...
  2 weeks ago

• Power of the Platform: Speakers on Purpose – Book Trailer

  
  TheWeddingMarketingBlog.com — Authority: 111
  20 Great Authors, including Andy Ebon’s chapter: Building A Focused Social Media Strategy More details in The Wedding Marketing Superstore! Andy Ebon The Wedding Marketing Authority
  3 weeks ago

• Q&A from Vocus Webinar: PR Planning Considerations for 2010 – Part II

  
  Deirdre Breakenridge — Authority: 115
  Here’s Part II of my blog post: Q&A from the Vocus Webinar: PR Planning Considerations for 2010 .  These are the last of the questions that I wasn’t able to address, due to time constraints.   Once again, I wanted to share my responses on my blog: Q: You and I met when I was a magazine editor, but now I ...
  3 weeks ago

• Q&A from Vocus Webinar: PR Planning Considerations for 2010

  
  Deirdre Breakenridge — Authority: 115
  You’ve probably heard me say this before, “One of the best parts about participating in a webinar is what comes after the presentation.  It’s the Q&A portion!” Of course, there’s never enough time to answer everyone’s questions.  So, I always try to answer what didn’t get a response, here on my ...
  4 weeks ago

• Forrester Asks: What is the Future of Agencies

  
  Blogging Me Blogging You — Authority: 123
  Forrester’s Sean Corcoran asks this rather existential question of us all: “The agency model was built during a time when there were only a handful of channels in which they could push one way messages en masse. Does that model still work in a time when nearly a quarter of online US adults now create content ...
  4 weeks ago

• Looking For Work: Media Buyer

  
  miconian — Authority: 109
  This post is part of a series in which I talk about my professional experience for the benefit of potential employers. See also my post on being a web production manager, and my post on being a web publisher.Media departments in large advertising agencies are known for being highly bureaucratic and rigorously ...
  4 weeks ago

• Vocus Webinar: PR Planning Considerations for 2010

  
  Deirdre Breakenridge — Authority: 115
  On November 12, 2009, I participated in the Vocus PR Planning Considerations for 2010 Webinar .  I discussed the challenges of PR planning for 2010 and how to plan for the “unknown, unknowns.” When I think about the “unknown, unknowns,” I feel that just being in public relations means always planning for ...
  4 weeks ago

• New IAB and Bain & Company Study Poses New Organizing Model for Online Publishers

  
  Ad Operations Online — Authority: 483
  700 Marketers say they require “Triple-Play Services” from Online Media CompaniesNEW YORK – Interactive sales teams with category and relationship expertise, services that provide solutions to marketer challenges and better measurement are just some of the organizational and systemic challenges that inhibit ...
  4 weeks ago

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