media buying

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Latest blogosphere posts tagged “media buying”

 

• She the People, hear it roar.

  
  Brogan & Partners Convergence Marketing — Authority: 97
  Media for women. This is a term that makes some people shudder, picturing a pink ghetto where pundits ponder vapid topics like hemline heights and dating etiquette. But others see women’s media as I do—a useful way to reach an audience with a particular point of view. read more
  1 week ago

• Initiative Named Media AOR for Roadside Attractions

  
  Brandweek - TECHNOLOGY FINANCE — Authority: 124
  In the midst of Hollywood awards season, IPGs media agency Initiative will be working with an Academy Award-winning client. Initiative has announced that it will be the media agency of record for film company Roadside Attractions. Beginning February 1, Initiative will oversee all media planning, buying and digital ...
  1 week ago

• Media Buying And Advertising On Television

  
  Business,Marketing and Advertising Tips — Authority: 121
  internet marketing The TV or Television is really a big manipulate to our every day lives. We get our every day news and leisure in quite a few tv indicates. We also notice new products in the marketplace in the quite a few advertisements which are shown in separating the display to breaks. The television is a ...
  1 week ago

• Collective Launches Private Exchange for Premium Video Advertising

  
  Ad Operations Online — Authority: 119
  Share/Save Collective has today announced the launch of a private marketplace to offer media buying agencies and advertisers real-time bidding (RTB) access to its premium video platform. Combining Adap.tv’s RTB technology with Collective’s audience data, Collective’s private exchange will offer pre-roll video ...
  2 weeks ago

• Samsung Strengthens Smart TV Content Ecosystem with New Smart TV Advertising Platform – Samsung AdHub

  
  Ad Operations Online — Authority: 119
  Share/Save Innovative advertising platform will drive growth in the Smart TV content ecosystem, with new opportunities for advertisers, developers and consumers LAS VEGAS – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, announced the launch of Samsung AdHub , ...
  2 weeks ago

• Medialets Launches Invite-Only Buying Platform for Mobile

  
  Brandweek - TECHNOLOGY FINANCE — Authority: 124
  Mobile rich media ad platform Medialets is getting into the matchmaking business. In an announcement today, the New York-based company said it is launching Medialets Private Marketplace, an invitation-only buying platform to connect advertisers with the Web’s top mobile publishers. Unlike an ad network that ...
  3 weeks ago

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