media buying

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Latest blogosphere posts tagged “media buying”

 

• POE Social Media Planning Beyond Reach (Infographic)

  
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  Size does matter, but big is only good when smart when it comes to strategic POE social media planning beyond reach. Get the insights and infographic here. I think I might have seen all the buzzing, womming, seeding, social media planning, buying, strategies and tactics available. From local brands to ...
  4 days ago

• New here, but Ive done some media buying, my advice.

  
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  My advice to people starting in media buying is to simply start small. By small I mean local, some of the highest CTR of any ads Ive purchased have been on local news sites. If you live in America go to KGB Channel 9 news and click the advertise with us link, then try to find a local based offer, or just make an ad ...
  4 days ago

• Why Buying Facebook ‘Likes’ is a Bad Move

  
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  You might have come across some services that offer to provide you with hundreds or even thousands of Facebook ‘Likes’, and for anyone new to Facebook with just a handful of fans, this can seem like a very tempting offer. Firstly though, you need to stop and ask yourself – why do you want to buy likes? Sure, ...
  4 days ago

• Best PPC network for this niche?

  
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  I have found a good CB product that targets males from ages 30-60, and no it is not a sex related product. I get a $100-$200 commission from CB. But which ad network should I promote this with? This is an odd niche, and I need it to pop up on relevant websites, unfortunately I would probably get banned from Adwords if ...
  1 week ago

• Challenge Accepted: 3 Mobile Opportunities in 2013

  
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  ADOTAS – When I think of mobile, I think of omnipresence, and then I think of opportunity. By 2014, half of the US will use smartphones and nearly half (45%) will use tablets. Rapid smartphone and tablet adoption has significantly altered the ways in which consumers think about, research and interact with brands ...
  2 weeks ago

• Adform Partners with AdTruth to Deliver Enhanced Desktop and Mobile Ad Performance

  
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  European ad tech platform to assign AdTruth ID for more accurate RTB decisioning SAN JOSE, CA – AdTruth, the global leader in securing digital relationships, today announced Adform, a leading provider of digital media trading technology and campaign management solutions, will be using AdTruth’s universal device ...
  2 weeks ago

• We’ve Gone Mobile: Introducing Sharethrough Mobile

  
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  We are very excited to announce the launch of Sharethrough Mobile, a technology solution to power native advertising across the mobile web. We’ve been testing and iterating on our platform for some time, and we are confident we’ve delivered a product that will significantly impact mobile monetization while ...
  2 weeks ago

• The Rubicon Project Releases New Forrester Report on Mobile Advertising

  
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  Analysis Shows That Automation Can Help Drive Mobile Adoption and Growth LOS ANGELES - Rubicon Project, which operates the advertising industry’s largest, fastest and easiest-to-use independent real-time trading platform for buying and selling digital ads ( www.rubiconproject.com ), today released a Forrester ...
  2 weeks ago

• Starcom MediaVest Group and ShareThis Announce Social Quality Index (SQI) Integration into comScore Media Metrix Interface

  
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  Marks Major Shift in Media Buying Strategy and Publisher Evaluation PALO ALTO, Calif. & CHICAGO - Starcom MediaVest Group (SMG) and ShareThis announced the integration of ShareThis’ Social Quality Index (SQI) into SMG’s comScore Media Metrix® interface for media planning purposes. SQI is a universal ...
  2 weeks ago

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