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12 hours agoLondonand#8212;Marketing database company Alterian has acquired social media monitoring company Techrigy.
1 day agoNo matter how good our tools get at measuring sentiment and engagement in online discussions about brands, a part of me thinks that we shouldn’t
1 day agoTop 10 Social Media Monitoring Tools and Social Media Monitoring Tools Review If you work in online marketing or social media, you know how
1 day agoEarlier this year Jame-Ane Ervin wrote a great post about the results of promoting her webinar via Social Media. She got a 400% increase in leads!
2 days agoSo says the editor of the Financial Times (see: http://www.guardian.co.uk/media/2009/jul/16/financial-times-lionel-barber ). I respectfully
2 days agoSo just a day after I list up a bunch of my thoughts on how we are focusing too much on Sentiment in the area of professional online social
3 days agoYesterday we tracked SAP TechEd08 using BuzzGain and had a very interesting set of discussions on twitter that were spawned.
3 days agoMy daughter came back from school all excited about the next week. “It’s only a couple of days until summer break”. Nice, I thought, now I
3 days agoAs a participant in the Social media monitoring or Social Media analysis market I took some time to check out the competitors and get a lay of the land.
3 days agoNews today that Alterian acquired Techrigy. I'm wondering if we'll begin to see more consolidation, as larger entities gobble up small to
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