mediavest

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Latest blogosphere posts tagged “mediavest”

 

• Starcom MediaVest Group and ShareThis Announce Social Quality Index (SQI) Integration into comScore Media Metrix Interface

  
  — Authority:
  Marks Major Shift in Media Buying Strategy and Publisher Evaluation PALO ALTO, Calif. & CHICAGO - Starcom MediaVest Group (SMG) and ShareThis announced the integration of ShareThis’ Social Quality Index (SQI) into SMG’s comScore Media Metrix® interface for media planning purposes. SQI is a universal ...
  1 week ago

• Social Media News Ticker: Twitter Updates for Mac, LinkedIn Launches Contacts, Mobile Ads on Tumblr

  
  — Authority:
  Here’s your quick weekly summary of all the latest social media news, including changes and new features on Twitter, Facebook, LinkedIn, Tumblr and Google: Twitter New improvements to Twitter for Mac  - Twitter’s updates for Mac include improved photo sharing, retina display support, and 14 additional ...
  3 weeks ago

• Could WPP Be Next to Strike Media Deal With Twitter?

  
  — Authority:
  WPP is looking closely at rival Publicis Groupe’s newly-minted media partnership with Twitter, a deal revealed earlier this week that gives Publicis’ Starcom MediaVest Group access to Twitter ad products, data and preferred Twitter advertising slots. WPP chief executive Martin Sorrell, who has said he views ...
  3 weeks ago

• Twitter Strikes Major Advertising Deal For Social TV

  
  — Authority:
  In its flight towards IPO Twitter strikes a major advertising deal for Social TV with Publicis’ Starcom MediaVest Group. The deal values hundreds of millions of dollars over multiple years and gives Starcom clients like; P&G , Walmart , Coca-Cola . Promising them access to preferred ...
  3 weeks ago

• ShareThis Tightens Social Data Relationship With Starcom MediaVest

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 575
  Social data analytics provider ShareThis is allowing Publicis-owned Starcom MediaVest Group to embed the companys Social Quality Index rankings in its advertiser dashboard. In essence, the SQI is an indicator of the volume of social sharing and clicks across all of ShareThiss 2.4 million publishers, who are mostly ...
  3 weeks ago

• Transparent Companies, Twitter’s Vote of Confidence, Clueless Social Brands

  
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  The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Tuesday: Inside a Completely Transparent Company   (Inc) At Buffer, employees know everything about everyone else — from ...
  4 weeks ago

• Twitter, Starcom Mediavest Group Sign Huge Ad Deal

  
  — Authority:
  Starcom Mediavest Group has signed a huge advertising deal with Twitter representing hundreds of millions of dollars in revenue over multiple years for the tech company, the Financial Times reported Monday . Twitter and SMG declined to discuss financial details of the agreement. According to the FT, it does ...
  4 weeks ago

• Twitter and Starcom Sign Advertising Deal

  
  — Authority:
  The deal with Starcom MediaVest Group, one of the largest agencies in the world, will offer advertisers tighter coordination of online and television marketing.        
  4 weeks ago

• Twitter Gets a Vote of Confidence -- And a Big Check -- From Madison Avenue

  
  MediaMemo — Authority: 149
  More momentum for Twitter’s growing ad business — a commitment from a big ad buyer to funnel “hundreds of millions” of its clients’ money to the social network. As the Financial Times reports, Twitter has struck a deal with Starcom MediaVest Group to give its clients “special access to preferred ...
  4 weeks ago

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