michael libbie
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Welcome to the 'michael libbie' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'michael libbie'.
Latest blogosphere posts tagged “michael libbie”
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"No Guts?"
Insight Advertising, Marketing & Communications —
Authority: 123
Long ago I watched a video by Joel Barker tell a tale about the difference between a "pioneer" and a "settler". Barker turned from looking at the wagon wheel ruts still seen along the Oregon Trail, faced the camera and said, " The difference between a pioneer and a settler...guts. " That statement ...1 day ago -
Less Is MORE
Insight Advertising, Marketing & Communications —
Authority: 123
Those of you who follow us know that weve long held to the idea that " Less is More " when it comes to print, electronic and visual advertising. There is nothing worse or more of a turn off than trying to cram 45 seconds of copy in a thirty second radio or television ad. Beyond being silly it turns off the ...2 days ago -
Keeping Websites Simple
Insight Advertising, Marketing & Communications —
Authority: 123
Last week on my daily business radio show, Insight on Business , I talked about the need to keep websites "simple". It got a lot of feedback so I thought it best to share the information with those of you who dont listen. The "thought starter" for this came from a mailing we received from Qwest ...4 days ago -
Sunday Morning Coffee - November 29, 2009
Insight Advertising, Marketing & Communications —
Authority: 123
Sunday Morning Coffee ...its our way of looking back on the past week and a visit to the future. Not much in the way of advertising and marketing advice, just a visit between friends. So, pour a cup "joe" and spend a couple of minutes me? Well get back to the heavy stuff tomorrow... Funny what we get ...5 days ago -
A Couple of Thoughts
Insight Advertising, Marketing & Communications —
Authority: 123
OK, its Thanksgiving and as my friend, Andrew B. Clark said in a recent post, " Why, on Facbook and other social sites, are there millions of people posting “what they’re thankful for” throughout the month of November when they can’t simply do it while standing in line at a restaurant on a basic ...1 week ago -
The Rural Thanksgiving...
Insight Advertising, Marketing & Communications —
Authority: 123
Tomorrow most Americans will gather around tables for Thanksgiving . This week has been full of shopping, cooking, cleaning and getting ready for the "big day". We, like many of our friends, will also mark the date with as many traditions as we can. Over the years Thanksgiving has changed from being a ...1 week ago -
Back In The Dark Ages...
Insight Advertising, Marketing & Communications —
Authority: 123
Remember the "dark ages"? Those years before the Internet? We had big "yellow books" full of addresses and names and if you could figure out the category you could connect. We had a choice of "where" to advertise and market ourselves. If we wanted to break out of our "local trade area" we would buy all ...1 week ago -
Make It Go Away...
Insight Advertising, Marketing & Communications —
Authority: 123
The past several posts have been centered on the Digital Media Survey done by our friends at Razorfish in August, 2009. 1,000 people from across the age spectrum (so no it wasnt just "kids") reported back on their digital habits when it came to business. Just the other day we told you that 70% of the ...2 weeks ago -
The Corporate Blog...
Insight Advertising, Marketing & Communications —
Authority: 123
Continuing our discussion from the August 2009 Digital Marketing Survey by Razorfish that asked 1,000 Internet users about their on-line habits and how it relates to branding and business, we now turn to the corporate blog . 70% of the respondents (across all age groups) indicated they have read a ...2 weeks ago -
A Social Media Proof - Not WorthYour TIME?
Insight Advertising, Marketing & Communications —
Authority: 123
Over the past few years weve encouraged our clients to use social media and digital marketing as tools in their advertising and marketing "tool chest". During this same time period we have become more strident in telling people of the critical nature of using social media and accepting digital marketing. But ...3 weeks ago -
"Its Not What We Do." Why?
Insight Advertising, Marketing & Communications —
Authority: 123
I, along with thousands, of others subscribe to the blog by Seth Godin . This morning Seth points out a problem with saying, "Its not what we do" when it comes to times of change. As he writes, " Simon & Schuster or the Encyclopedia Britannica could have been Google (organizing the worlds ...3 weeks ago -
Bob Schnell - Thank You...
Insight Advertising, Marketing & Communications —
Authority: 123
I attended my first meeting of the Farm Equipment Manufacturers Association (FEMA) event back in 1997. At that time Bob Schnell , the Executive Vice President of FEMA, had already been on the job nearly thirty-years. Sunday, following a total of forty-one years of service Bob Schnell is retiring. ...3 weeks ago -
Social Media for FEMA?
Insight Advertising, Marketing & Communications —
Authority: 123
Three friends came to Atlanta to tell members of the Farm Equipment Manufacturers Association (FEMA) about Social Media. Roughly 150 business people listened to Willie Vogt of Farm Progress , Tom Flynn and Josh Fleming from Lessing-Flynn , an ad agency in Des Moines, tell them about making sense out ...3 weeks ago -
Barry Asmus at FEMA
Insight Advertising, Marketing & Communications —
Authority: 123
You dont get to be the Senior Economist with the National Center for Policy Analysis and miss a chance to bang the drum for free market systems and smaller government. And, that is exactly the message coming out of the Farm Equipment Manufacturers Association (FEMA) event this morning in Atlanta. Dr. ...4 weeks ago -
FEMA Conservative? You Bet!
Insight Advertising, Marketing & Communications —
Authority: 123
Im at the annual meeting of the Farm Equipment Manufacturers Association (FEMA) a trade group made up of short-line agricultural equipment manufacturers. Ive been a member for well over a decade. The core group of this association is a mirror of rural, family owned businesses. And, Id suspect, 99% of ...4 weeks ago -
Flying With Cookies...
Insight Advertising, Marketing & Communications —
Authority: 123
Took a trip this week to the Atlanta for the Farm Equipment Manufacturers Association fall meeting. Did I tell you I dislike flying? You see, Im old. Old enough to remember when taking a flight was special. The people dressed to take the trip. The folks waiting on you looked professional and they were ...4 weeks ago -
Photo Shoot...Stellas Blue Sky Diner
Insight Advertising, Marketing & Communications —
Authority: 123
Weve got a client, Calcium Products , who has used a "Flo" character as a "spokesperson" over the past several years. Its an image that has worked and people remember, perhaps because it is so different. Thats "Flo" in a typical ad piece. We needed to do some new images so I made a phone call to ...5 weeks ago -
Are YOU Being Eaten Alive?
Insight Advertising, Marketing & Communications —
Authority: 123
It happens every day. During my discussions with clients and perspective clients the words, "Social Media" come up. Just the other day I was visiting with a perspective client that is getting "eaten alive" by the giant franchise and losing 20% of every dollar she makes PLUS having customers "think" that just ...5 weeks ago -
Three Trade Show Requirements
Insight Advertising, Marketing & Communications —
Authority: 123
Last week I was asked what are the top three things a company should focus on during their display experience at a trade show . If you have listened to our radio show, Insight on Business , youve heard me talk about planning and follow up for a trade show experience. All good info...but lets take a stab at ...5 weeks ago -
Blah Products = More Advertising?
Insight Advertising, Marketing & Communications —
Authority: 123
It came to me during my daily radio show, Insight on Business , today. I had read an article about why people advertise products and services. And wondered, out loud, if the reason some folks have to advertise like crazy is because their product and service is...well...blah. Think of it for a moment. ...5 weeks ago
