mindshare
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Latest blogosphere posts tagged “mindshare”
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Preview: What’s Happening at Internet Week New York 2013
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ADOTAS — Digital advertising and technology collide this week as Internet Week New York (IWNY) kicks off its 6th year exploring how new media has touched virtually every aspect of business, from food to fashion to healthcare and education. Even if you’re not a techie, there are plenty of reasons to attend this ...3 days ago -
Mindshare’s Johnston: ‘Addressable’ Advertising is Maximizing Efficiency
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LONDON – Addressable advertising enables GroupM media agency Mindshare, to use their clients’ budgets in the most efficient way, says Norm Johnston, global digital leader for Mindshare Worldwide, in this video interview with Beet.TV Johnston says addressable advertising is improving with tools provided by ...3 weeks ago -
Twitter Strikes Major Advertising Deal For Social TV
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In its flight towards IPO Twitter strikes a major advertising deal for Social TV with Publicis’ Starcom MediaVest Group. The deal values hundreds of millions of dollars over multiple years and gives Starcom clients like; P&G , Walmart , Coca-Cola . Promising them access to preferred ...4 weeks ago
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