mobile ad

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Latest blogosphere posts tagged “mobile ad”

 

• MEC UK selects InMobi as its preferred partner for mobile rich media advertising

  
  GoMo News — Authority: 126
  A UK-wide partnership that covers the breadth of InMobi platforms, including InMobi Studio, InMobi Ad Tracker and buying media on the InMobi Ad Network Press release June 17th 2013. InMobi , the largest independent mobile advertising network has announced a partnership with MEC UK , Media360′s ‘Media ...
  20 hours ago

• M-commerce moves forward into the desktop ad spending share

  
  — Authority:
  For more Mobile Commerce news related articles. Advertising dollars to target smartphone carrying customers are taking a growing proportion of overall online spending. According to the latest statistics and forecasts from emarketer, m-commerce ad spending is continuing to chip away at the budgets that are being ...
  3 days ago

• Google Beefs Up 50% Of Global Mobile Ad Revenue: eMarketer

  
  — Authority:
  A new set of digital advertising revenue  estimates  from eMarketer reveals that Google has captured 52 % of global mobile ad revenue in 2012. According to the report, Google “ earned more than half of the $8.8 billion advertisers worldwide spent on mobile internet ads last year .” The $4.61billion Google raked ...
  3 days ago

• Google Beefs Up 50% Of Global Mobile Ad Revenue: eMarketer

  
  WATBlog.com - Web, Advertising and Technology Blog in India — Authority: 482
  A new set of digital advertising revenue  estimates  from eMarketer reveals that Google has captured 52 % of global mobile ad revenue in 2012. According to the report, Google “ earned more than half of the $8.8 billion advertisers worldwide spent on mobile internet ads last year .” The $4.61billion Google raked ...
  3 days ago

• Array of major smartphone launches prompts 275% increase in European mobile RTB ad spend in Q1 2013

  
  GoMo News — Authority: 126
  Adform’s Q1 RTB Trend Report 2013 reveals 66 per cent increase in RTB spend by European advertisers in March 2013 Press release June 12th 2013. Following a host of new device launches this year, from Samsung’s Galaxy S4 to Blackberry’s Z10, new data released by ad tech platform Adform has revealed that ...
  4 days ago

• Is Desktop Ad Spending About To Peak?

  
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  SUMMARY : In this week’s chart from eMarketer’s forecast , US digital ad spending is estimated to reach $41.9 billion in 2013 with $7.7 billion going to mobile ads. According to eMarketer, desktop ad spending is on the decline while mobile ad spending is rapidly increasing. By 2017, spending primarily on ...
  4 days ago

• eMarketer: Facebook’s Mobile Ad Revenue To Increase By 333 Percent This Year

  
  — Authority:
  According to a report from eMarketer , Facebook’s mobile ad revenue will make a jump by 333 percent this year. It means that the company will make mobile ad revenue of more than $2 billion in 2013. Google still holds top position as it make around $4.61 billion in mobile internet ad revenues last year while ...
  4 days ago

• Mobile marketing provides small businesses with new opportunities

  
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  For more Mobile Commerce news related articles. Smartphones have made it possible for smaller sized companies to reach consumers more effectively. Traditionally speaking, advertising has been a very costly affair, and broad scale campaigns have been restricted primarily to massive corporations who have the budget ...
  4 days ago

• What Facebook Wants To Achieve By Stealing Twitter’s Hashtag?

  
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  Facebook Inc (FB) has recently launched Twitter’s Hashtag feature which had always been an exclusive Twitter feature. At present, Facebook is on Twitter’s footsteps by launching Facebook Verified pages and now Hashtag feature but what actually is Facebook trying to [...] Related posts: Don’t Fret About ...
  4 days ago

• From $1M to 50 bucks: Apple’s iAd Workbench is finally an ad marketplace that makes sense

  
  — Authority:
  July 9-10, 2013 San Francisco, CA Tickets On Sale Now Two years ago Apple debuted iAd with the goals of transforming how ads look, work, and sell, charging massive 7-figure sums for allowing brands the privilege of ushering in a brave new world of mobile advertising, and capturing almost half of the ...
  5 days ago

• BIA/Kelsey and Marchex: 7 Critical Things To Know About Google’s AdWords Enhanced Program

  
  — Authority:
  During a Webinar yesterday, BIA/Kelsey’s Senior Analyst Mike Boland, along with Marchex VP of Operations Travis Fairchild and Head of SEM Cody Kunning discussed how businesses and those managing online and mobile advertising campaigns can best maximize performance with Google’s AdWords Enhanced Campaigns, which ...
  5 days ago

• New study finds that two-thirds of consumers who interacted with a Mobile Rising Stars ad rate the ads “better” or “much better” than a standard mobile ad

  
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  The Interactive Advertising Bureau (IAB) has announced the inclusion of five Mobile Rising Stars ad formats into the official IAB Standard Ad Portfolio to enable brand marketers to tell bigger and bolder stories on smaller, mobile screens. The news was released along with findings from a study conducted in ...
  5 days ago

• New study finds nearly all consumers who interacted with IAB’s Mobile Rising Star ad formats recalled the ad

  
  — Authority:
  The Interactive Advertising Bureau (IAB) has announced the inclusion of five Mobile Rising Stars ad formats into the official IAB Standard Ad Portfolio to enable brand marketers to tell bigger and bolder stories on smaller, mobile screens. The news was released along with findings from a study conducted in ...
  5 days ago

• Addroid, TVGla and Universal Pictures Create the First In-Banner Video Ads for Mobile Browsers

  
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  Addroid showcases its mobile video banner technology with Universal Pictures’ Fast and Furious 6 Their system is easy to grasp, allowing us to quickly create and modify our ads.” – Julie Gargan, Executive Creative Director at TVGla Los Angeles, CA – Addroid – the universally accepted in-banner video-ad ...
  5 days ago

• Facebook Inc (FB) Advances After Analysts’ Upbeat Reviews

  
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  Facebook Inc (NASDAQ:FB) shares rallied Monday after analysts issued upbeat notes, reports MarketWatch. Facebook’s Share Price: Benjamin Pimentel of MarketWatch feels Facebook Inc (NASDAQ:FB)’s share price jumped after analysts were enthused by the social network’s ad business, particularly its mobile ...
  6 days ago

• Cross-media specialist Fraser Heaviside joins Somo

  
  GoMo News — Authority: 126
  Somo benefits from Boris’ funding for London firms Fraser Heaviside Claiming to be the largest independent global mobile solutions company, Somo has enticed Fraser Heaviside to join the company as md for Somo’s marketing division. Fraser joins Somo after 11 years with ZenithOptimedia, where he ran two of ...
  6 days ago

• Mobile ads could go way of banner ads says Solve Media

  
  GoMo News — Authority: 126
  More likely to survive a snake bite than click on a mobile banner ad ari jacoby In its current form mobile advertising is  beginning to looking a lot like a repeat of the banner ads phenomenon circa 1998-2012, says Ari Jacoby, CEO of  Solve Media . The banner ad promised complete disruption, which it ...
  1 week ago

• YouTube Has Raked In $350 Million In Mobile Sales Over Last Six Months

  
  — Authority:
  YouTube has long struggled to solve the mystery of mobile advertising, but whatever the site is doing, it seems to be working. According to a report in Bloomberg, YouTube has tripled its mobile ad sales over the past six months, generating more than $350 million in revenue from that area. “The commercial business ...
  1 week ago

• 5% of Brits admit to reading digital magazines on the loo

  
  GoMo News — Authority: 126
  Men twice as likely to do this than women Here’s some very interesting stats which have been brought to our attention by lekiosk . The digital magazine platform. It commissioned OnePoll to survey 2,000 Brits about digital ‘zines.There’s been a rapid increase in the number of of Brits reading ‘zines ...
  1 week ago

• ereaders may be under-appreciated source of ad revenues

  
  GoMo News — Authority: 126
  Amazon quietly generating $800 million revenues from Kindle amazon gets ad revenues from Kindle It seems the digital advertising market may have been missing a trick as it appears that Amazon is quietly set to accumulate over $800m of revenue in 2013, according to digital research group, eMarketer . This ...
  1 week ago

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