mobile ad

Welcome to the 'mobile ad' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'mobile ad'.

Are you an expert about 'mobile ad'? Do you want to be the Technorati authority on 'mobile ad'? You can write a description that will appear right here: Join Blogcritics!

Latest blogosphere posts tagged “mobile ad”

 

• UK adspend report fails to highlight importance of mobile

  
  — Authority:
  Methodology changes welcomed but more granularity needed The recently released AA/Warc Expenditure report is good news in general for the UK advertising industry. The headline was that expenditure in the UK reached £17,172 billion in 2012. The last time advertising spend exceeded £17 billion was prior to the ...
  1 week ago

• How mobiles engage with ads?

  
  — Authority:
  With just over half the US marketplace owning a smartphone and a hefty percentage also pushing into the tablet space, brands need to know how these mobile consumers might engage with ads across digital screens.
  1 week ago

• The Rubicon Project Releases New Forrester Report on Mobile Advertising

  
  — Authority:
  Analysis Shows That Automation Can Help Drive Mobile Adoption and Growth LOS ANGELES - Rubicon Project, which operates the advertising industry’s largest, fastest and easiest-to-use independent real-time trading platform for buying and selling digital ads ( www.rubiconproject.com ), today released a Forrester ...
  1 week ago

• Second Screening: Where the Action Is in Mobile

  
  — Authority:
  ADOTAS — Mobile display ad spending is growing rapidly across all segments and will nearly triple between 2012 and 2014, jumping from $1.10 billion to $3.07 billion, according to eMarketer. While standard banners, rich media and video are the largest mobile display formats, dual-screen advertising is easily the ...
  1 week ago

• Adform reckons AdTruth’s device recognition can aid its mobile ad performance

  
  — Authority:
  AdTruth ID should make for more a accurate RTB service In order to improve its pan-European ad tech platform, Adform will be utilising the A dTruth ID system to support its platform’s desktop and mobile real-time bidding (RTB) capabilities. The company claims this should lead to increased campaign reach and ...
  1 week ago

• Study: Popularity of Geo-Precise Mobile Targeting More Than Doubles YoY

  
  — Authority:
  ADOTAS — Today,  xAd , a leader in delivering targeted mobile ads based on accurate user location and search context, released its Q1 mobile trend report. Highlights include: The popularity of geo-precise mobile targeting more than doubled in Q1 2013 compared to Q1 2012, which indicates heavy adoption of ...
  1 week ago

• StrikeAd claims ‘world first DSP’

  
  — Authority:
  Are these guys living in a time warp? lets do the time warp ... Something of an ambitious  claim here – StrikeAd claims to be, “the world’s first international mobile Demand Side Platform (DSP).” Not sure about that one. Anyway, its next claim is even more bizarre. The company has announced the launch ...
  2 weeks ago

• Infographic: Social Ad Spending Forecast

  
  — Authority:
  Social media ad revenues expected to grow to $11 billion dollars by the year 2017 . Facebook alone is expected to make close to $1 billion from its mobile ad revenue in 2013 . Many social media industry leaders scoff at the idea of paying for attention in social media. That’s easy to say for individuals that were ...
  2 weeks ago

• Guest Post: Best converting calls to action for SMS marketing

  
  — Authority:
  by Triin Linamagi, a key account manager for SMS with TextMagic Any marketing campaign is great, but the important thing is that you need to have a defined outcome. To achieve that, you need to tell your reader(s) what action to take next. So the call to action (CTA) is the most important part when planning ...
  2 weeks ago

• May is month to get your adult web domain

  
  — Authority:
  We didn’t even know there was an adult search engine It’s been brought to GoMo News ‘ attention by ICM Registry , the registry operator for the .XXX top-level domain (TLD) for online adult entertainment, that new .XXX domain registrations created during May 2013 will be available at discount prices. So, if ...
  2 weeks ago

• Guest Post: What location data really tells marketers

  
  — Authority:
  by David Petersen, CEO, Sense Networks When it comes to driving ROI through mobile advertising, location doesn’t matter – at least not in the way you think it does. It’s true that mobile advertising campaigns that are location-aware, such as geo-fencing, can drive ROI. However, the more effective use of ...
  2 weeks ago

• Fiksu tracking hits 100bn app user actions across 1bn downloads

  
  — Authority:
  Cost per loyal user rises just 5% to $1.36 Through its mobile app marketing platform, Fiksu says it indexes depict a steady landscape for mobile app downloads and marketing costs in March 2013. The company has reached something of a landmark having recorded its one hundred billionth app user action and driven ...
  2 weeks ago

• Beginners Guide to Mobile App Monetization #1: Monetizing Through Mobile Ads

  
  — Authority:
  Welcome to our new guide on mobile app monetization. If you have a mobile app available on Apple’s App Store, Google Play or any other Android store, you might want to monetize it somehow. There are many ways of earning money with your app and our new series will show you how to generate profit with your apps ! ...
  3 weeks ago

• Mobile Bot Traffic on Pace to Waste Nearly A Billion Dollars of Advertising Budgets in 2013

  
  — Authority:
  Solve Media Q1 Market Advisory Update Shows Bots Continue to Impact the Effectiveness of Online Advertising Campaigns NEW YORK – Solve Media ( www.SolveMedia.com ) issued its latest Bot Traffic Market Advisory update today, revealing an increase in bot traffic during the first quarter of 2013. The company ...
  3 weeks ago

• Report looks at pay-per-download & in-app purchases mobile game strategies

  
  — Authority:
  Rating: Juniper’s forecasts include revenue from mobile games advertising An area which frequently gets overlooked – game monetisation strategies, which form a major part of a new report from Juniper Research. The report is entitled ‘Mobile & Tablet Games: Discovery, In-App Purchases & ...
  3 weeks ago

• ‘Selling Mobile: It’s About The Industry, Not Just The Inventory,’ Says Rubicon Project

  
  — Authority:
  LOS ANGELES, April 24, 2013 (ADOTAS)  – Rubicon Project, which operates the advertising industry’s largest, fastest and easiest-to-use independent real-time trading platform for buying and selling digital ads ( www.rubiconproject.com ), today released a Forrester Consulting Thought Leadership Paper, “Selling ...
  3 weeks ago

• Adblock Plus adblocking software still desktop centric

  
  — Authority:
  Rating: Even though it zooms past 200 million downloads milestone Adblock Plus has been trumpeting the fact that it has surpassed 200 million downloads for its adblocking add-on for browsers. This has secured its official position as the number one most downloaded browser add-on of all time. However, as GoMo ...
  3 weeks ago

• IAB and MMA Issue ‘Mobile Phone Creative Guidelines’ to Reduce Industry Fragmentation and Empower Creatives

  
  — Authority:
  New Guidelines Will Simplify Development of Mobile Advertising NEW YORK – In the rapidly evolving mobile marketplace, there is heightened demand for standards and guidelines that unify the advertising industry and expand on current industry accepted ad units. Today, in direct response to this mobile ecosystem need, ...
  3 weeks ago

• Mobile commerce and search are headed in the right direction

  
  — Authority:
  For more Mobile Commerce news related articles. After observing data over the last consecutive quarters, it is clear that money will be directed to smartphone shopping. Following the release of data from The Search Agency, the report on the topic suggests that there will be an increase in mobile commerce spending ...
  3 weeks ago

• The eyeballs are moving to mobile says Adfonic’s Malachard

  
  — Authority:
  Rating: GoMo discusses mobile advertising with Adfonic’s CEO A while back, GoMo News had the chance to sit down and have a cosy chat with Victor Malachard who is CEO and co-founder with Adfonic – almost certainly one of the world’s largest specialists in the mobile advertising sector. For example, Victor ...
  3 weeks ago

Comments about mobile ad