mobile advertising

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Original Technorati articles tagged “mobile advertising”

• in Advertising
  Developers Beginning to Defect from AdMob's Empire
  Developers beginning to look past AdMob to younger, more effective and innovative ad networks.
  by techrep / on May 18, 2013
• in Technology
  Google is Making Mobile Advertising a Pain in the 'Glass'
  Google may be missing a valuable mobile advertising opportunity with Google Glass.
  by techrep / on Apr 25, 2013
• in Advertising
  Tumblr to Start Showing Ads in Android & iOS Mobile Apps
  Tumblr's Android and iOS apps will now show mobile ads in user streams.
  by gsimon / on Apr 23, 2013

Latest blogosphere posts tagged “mobile advertising”

 

• Millennial Media Q1: $49M, on Track for $230M+ in 2013

  
  — Authority:
  Millennial Media reported Q1 earnings yesterday afternoon. The company said that its revenue grew to $49.4 million from $32.9 million in Q1 2012. However the company saw a $3.8 million net income loss vs. a $4 million loss a year ago. Non-US revenue was 18.4% vs. 12.1% in Q1 of 2012. Second quarter revenue ...
  1 week ago

• Mobile Economic Impact Study Predicts $9.2B in US Mobile Ads by 2015

  
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  The Mobile Marketing Association, in connection with its latest conference, has released what it calls the "Mobile Marketing Economic Impact Study." Authored by Columbia University adjunct professors, its a kind of soup-to-nuts document that includes mobile marketing forecasts as well as discussion of how many jobs ...
  1 week ago

• Celtra’s AdCreator Platform Now Supports All Five IAB Mobile Rising Stars Formats

  
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  CAMBRIDGE, MA -  Celtra Inc. , the industry leader for rich media mobile ad serving and analytics, today released all five of the Interactive Advertising Bureau (IAB) Mobile Rising Stars into its award-winning AdCreator 3 platform. Celtra has also certified these formats across a wide range of publishers and ad ...
  1 week ago

• KakaoTalk Partners With AdPOPcorn, Brings Ads To Its Messaging Platform As It Prepares A Facebook Home Rival Launcher

  
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  Another move in the oh-so-hot mobile messaging space today: South Korea’s Kakao Inc, which owns the  KakaoTalk  cross-platform mobile messaging app, has inked an agreement with digital marketing company IGAWorks to bring its mobile ad product, adPOPcorn , to the messaging app. IGAWorks will also provide ...
  1 week ago

• Nissan Demonstrates How Its Unique Self-Healing Paint Works in a “Scratchy” iPad Ad

  
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  Nissan promotes its unique self-healing paint technology in an iPad advertisement that enables users to literally see how the paint works when the vehicle gets scratched. The car manufacturer is the first to bring this outstanding invention to life, and it wanted to promote it with the “a simple, unassuming yet ...
  1 week ago

• Adform Partners with AdTruth to Deliver Enhanced Desktop and Mobile Ad Performance

  
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  European ad tech platform to assign AdTruth ID for more accurate RTB decisioning SAN JOSE, CA – AdTruth, the global leader in securing digital relationships, today announced Adform, a leading provider of digital media trading technology and campaign management solutions, will be using AdTruth’s universal device ...
  1 week ago

• 6 Suggestions To Keep In Mind Before Developing A Mobile App

  
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  The preferences of the general consumer industry for gadgets and technology has changed drastically resulting in smartphones, tablets and other portable devices  becoming an integral part of our lives. One simply cannot imagine life without smartphones in this day and age. Then comes the question of the app ...
  1 week ago

• We’ve Gone Mobile: Introducing Sharethrough Mobile

  
  — Authority:
  We are very excited to announce the launch of Sharethrough Mobile, a technology solution to power native advertising across the mobile web. We’ve been testing and iterating on our platform for some time, and we are confident we’ve delivered a product that will significantly impact mobile monetization while ...
  1 week ago

• How mobiles engage with ads?

  
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  With just over half the US marketplace owning a smartphone and a hefty percentage also pushing into the tablet space, brands need to know how these mobile consumers might engage with ads across digital screens.
  1 week ago

• QR Codes Are Ready For Programmatic, Says Scanbuys Mike Wehrs

  
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  Do people really want to scan that little black-and-white pattern better known as a QR code? Mike Wehrs, CEO of QR code marketing tech company Scanbuy, doesn’t give any ground, saying QR codes are here to stay and a new partnership with AT&T helps prove it. Wehrs told AdExchanger this week, “We have ...
  1 week ago

• Facebook Could Map Out Local Search, Ads With Waze Deal

  
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  Facebook is mapping out an acquisition of crowdsourced traffic navigation mobile app Waze, according to reports from three Israeli publications and confirmed by TechCrunch. A Facebook spokesperson said the company doesn’t comment on rumor or speculation, as did Waze’s vp of platforms and partnerships ...
  1 week ago

• The Rubicon Project Releases New Forrester Report on Mobile Advertising

  
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  Analysis Shows That Automation Can Help Drive Mobile Adoption and Growth LOS ANGELES - Rubicon Project, which operates the advertising industry’s largest, fastest and easiest-to-use independent real-time trading platform for buying and selling digital ads ( www.rubiconproject.com ), today released a Forrester ...
  1 week ago

• Tidbits on a Thursday

  
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  Time to clear down some of my favourites, bookmarks and browser tabs so I can get on with the day job. AA / Warc’s forecasts for the next eight quarters show UK ad spend continuing to grow, reaching a 5% growth rate in 2014 which is well ahead of inflation. You’ll see from the table that a lot of this is ...
  1 week ago

• Current State of Play in Publishing

  
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  I was lucky enough to be invited to New York last week by one of my clients, BrandPerfect, to help with the launch event for their latest research report ‘Adventures in Publishing: The New Dynamics of Advertising’. [It’s a free download, registration on BrandPerfect required ]. The report takes a look at the ...
  1 week ago

• Huggies TweetPee: Cool Gadget For Geeky Parents?

  
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  Huggies Brazil is helping geeky parents with a cool gadget: TweetPee , a sensor and Twitter-based alert that reminds parents to change baby’s diapers. Technology is enabling us to do more good? Well, some brands are definitely ready to help , not hype. Huggies TweetPee: a Sensor & Twitter ...
  1 week ago

• The Sexy-Shocking Number from Nielsens Mobile Path to Purchase Study

  
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  Earlier today xAd put out its quarterly insights report . There were a number of interesting findings and datapoints. The "headline" was that the number of national-advertiser campaigns using more precise geotargeting (more specific than DMA, city or ZIP) had more than doubled over the course of the past 12 months.  ...
  1 week ago

• Susie Essman Celebrates Mothers Day by Clenching Her Snapdragon for Virgin Mobile

  
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  Any Mothers Day commercial with Susie Essman is not going to be warm and fuzzy. The Curb Your Enthusiasm star appears in the new online video below for Virgin Mobile urging young adults to give their moms a great gift this Mothers Day—by getting off the family cellphone plan and getting on one of Virgins no-contract ...
  1 week ago

• Susie Essman Celebrates Mothers Day by Clenching Her Snapdragon for Virgin Mobile

  
  — Authority:
  Any Mothers Day commercial with Susie Essman is not going to be warm and fuzzy. The Curb Your Enthusiasm star appears in the new online video below for Virgin Mobile urging young adults to give their moms a great gift this Mothers Day—by getting off the family cellphone plan and getting on one of Virgins no-contract ...
  1 week ago

• Susie Essman Celebrates Mothers Day by Clenching Her Snapdragon for Virgin Mobile

  
  — Authority:
  Any Mothers Day commercial with Susie Essman is not going to be warm and fuzzy. The Curb Your Enthusiasm star appears in the new online video below for Virgin Mobile urging young adults to give their mothers a great gift this Mothers Day—by getting off the family cell-phone plan and getting on one of Virgins ...
  1 week ago

• Susie Essman Celebrates Mothers Day by Clenching Her Snapdragon for Virgin Mobile

  
  — Authority:
  Any Mothers Day commercial with Susie Essman is not going to be warm and fuzzy. The Curb Your Enthusiasm star appears in the new online video below for Virgin Mobile urging young adults to give their mothers a great gift this Mothers Day—by getting off the family cell-phone plan and getting on one of Virgins ...
  1 week ago

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