mobile advertising

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Original Technorati articles tagged “mobile advertising”

Latest blogosphere posts tagged “mobile advertising”
 

  • Dhingana Introduces Video Ads On Its iOS Apps, Coming Soon To Android


    Authority Authority:
    In a bid to strengthen its revenue even further, Indian music streaming service Dhingana has rolled out ‘ Premium Video Advertising ” – video ads that run for 10-30 seconds, and which are displayed on-screen before or after a song is played. For now, they’re available within Dhingana’s iOS app, with Android ...
    2 days ago
  • Yahoo’s Board Approves $1.1Billion Acquisition Of Tumblr


    Authority Authority:
    Yahoo Inc’s board of directors has approved the acquisition of social media blogging site Tumblr for $1.1 billion in cash, according to sources.  Rumors that Yahoo might be in discussions to buy Tumblr emerged last week, and on Friday, Yahoo announced a mystery press event to be held in New York City on Monday ...
    2 days ago
  • WeChat Looking To Expand And Adopt New Monetization Models But Will Remain Free To Download


    Authority Authority:
    Wechat is being hailed as the up and coming competitor to Whatsapp. The app has picked up in the Indian market which is itself getting accustomed to smartphones and the handheld device revolution. It was launched in India in July last year in partnership with Ibibo as Tencent has minority stake in the company. There ...
    2 days ago
  • Andy Miller on Leap Motion as the New Apple, & Sacramento Kings Deal


    XconomyAuthority Authority: 598
    Gregory T. Huang I’m on the phone with Andy Miller, and I don’t know where to begin. Ask him about working with Steve Jobs at Apple? About how Leap Motion may or may not be the next Apple? Or what about how that $348 million deal to buy the Sacramento Kings went down? Miller is driving in his car. It’s ...
    2 days ago
  • Dhingana Introduces Video Ads On Its iOS Apps, Coming Soon To Android


    Authority Authority:
    In a bid to strengthen its revenue even further, Indian music streaming service Dhingana has rolled out ‘ Premium Video Advertising ” – video ads that run for 10-30 seconds, and which are displayed on-screen before or after a song is played. For now, they’re available within Dhingana’s iOS app, with ...
    2 days ago
  • A year after IPO, Facebook aims to be ad colossus


    Authority Authority:
    Facebook is looking to its next challenge: convincing big brand-name consumer companies that advertisements on a social network are as important — and as effective — as television spots.
    2 days ago
  • Yahoos Board Approves $1.1Billion Acquisition Of Tumblr


    Authority Authority:
    Yahoo Inc’s board of directors has approved the acquisition of social media blogging site Tumblr for $1.1 billion in cash, according to sources.  Rumors that Yahoo might be in discussions to buy Tumblr emerged last week, and on Friday, Yahoo announced a mystery press event to be held in New York City on Monday ...
    2 days ago
  • Millennial Media Q1: $49M, on Track for $230M+ in 2013


    Internet2Go - An Opus Research Advisory Service -Authority Authority: 134
    Millennial Media reported Q1 earnings yesterday afternoon. The company said that its revenue grew to $49.4 million from $32.9 million in Q1 2012. However the company saw a $3.8 million net income loss vs. a $4 million loss a year ago. Non-US revenue was 18.4% vs. 12.1% in Q1 of 2012. Second quarter revenue ...
    1 week ago
  • Mobile Economic Impact Study Predicts $9.2B in US Mobile Ads by 2015


    Internet2Go - An Opus Research Advisory Service -Authority Authority: 134
    The Mobile Marketing Association, in connection with its latest conference, has released what it calls the "Mobile Marketing Economic Impact Study." Authored by Columbia University adjunct professors, its a kind of soup-to-nuts document that includes mobile marketing forecasts as well as discussion of how many jobs ...
    1 week ago
  • Celtra’s AdCreator Platform Now Supports All Five IAB Mobile Rising Stars Formats


    Authority Authority:
    CAMBRIDGE, MA -  Celtra Inc. , the industry leader for rich media mobile ad serving and analytics, today released all five of the Interactive Advertising Bureau (IAB) Mobile Rising Stars into its award-winning AdCreator 3 platform. Celtra has also certified these formats across a wide range of publishers and ad ...
    1 week ago
  • KakaoTalk Partners With AdPOPcorn, Brings Ads To Its Messaging Platform As It Prepares A Facebook Home Rival Launcher


    Authority Authority:
    Another move in the oh-so-hot mobile messaging space today: South Korea’s Kakao Inc, which owns the  KakaoTalk  cross-platform mobile messaging app, has inked an agreement with digital marketing company IGAWorks to bring its mobile ad product, adPOPcorn , to the messaging app. IGAWorks will also provide ...
    1 week ago
  • Nissan Demonstrates How Its Unique Self-Healing Paint Works in a “Scratchy” iPad Ad


    Authority Authority:
    Nissan promotes its unique self-healing paint technology in an iPad advertisement that enables users to literally see how the paint works when the vehicle gets scratched. The car manufacturer is the first to bring this outstanding invention to life, and it wanted to promote it with the “a simple, unassuming yet ...
    1 week ago
  • Adform Partners with AdTruth to Deliver Enhanced Desktop and Mobile Ad Performance


    Authority Authority:
    European ad tech platform to assign AdTruth ID for more accurate RTB decisioning SAN JOSE, CA – AdTruth, the global leader in securing digital relationships, today announced Adform, a leading provider of digital media trading technology and campaign management solutions, will be using AdTruth’s universal device ...
    1 week ago
  • 6 Suggestions To Keep In Mind Before Developing A Mobile App


    Authority Authority:
    The preferences of the general consumer industry for gadgets and technology has changed drastically resulting in smartphones, tablets and other portable devices  becoming an integral part of our lives. One simply cannot imagine life without smartphones in this day and age. Then comes the question of the app ...
    1 week ago
  • We’ve Gone Mobile: Introducing Sharethrough Mobile


    Authority Authority:
    We are very excited to announce the launch of Sharethrough Mobile, a technology solution to power native advertising across the mobile web. We’ve been testing and iterating on our platform for some time, and we are confident we’ve delivered a product that will significantly impact mobile monetization while ...
    1 week ago
  • How mobiles engage with ads?


    BizReportAuthority Authority: 490
    With just over half the US marketplace owning a smartphone and a hefty percentage also pushing into the tablet space, brands need to know how these mobile consumers might engage with ads across digital screens.
    1 week ago
  • QR Codes Are Ready For Programmatic, Says Scanbuys Mike Wehrs


    Authority Authority:
    Do people really want to scan that little black-and-white pattern better known as a QR code? Mike Wehrs, CEO of QR code marketing tech company Scanbuy, doesn’t give any ground, saying QR codes are here to stay and a new partnership with AT&T helps prove it. Wehrs told AdExchanger this week, “We have ...
    1 week ago
  • Facebook Could Map Out Local Search, Ads With Waze Deal


    Authority Authority:
    Facebook is mapping out an acquisition of crowdsourced traffic navigation mobile app Waze, according to reports from three Israeli publications and confirmed by TechCrunch. A Facebook spokesperson said the company doesn’t comment on rumor or speculation, as did Waze’s vp of platforms and partnerships ...
    1 week ago
  • The Rubicon Project Releases New Forrester Report on Mobile Advertising


    Authority Authority:
    Analysis Shows That Automation Can Help Drive Mobile Adoption and Growth LOS ANGELES - Rubicon Project, which operates the advertising industry’s largest, fastest and easiest-to-use independent real-time trading platform for buying and selling digital ads ( www.rubiconproject.com ), today released a Forrester ...
    1 week ago
  • Tidbits on a Thursday


    Authority Authority:
    Time to clear down some of my favourites, bookmarks and browser tabs so I can get on with the day job. AA / Warc’s forecasts for the next eight quarters show UK ad spend continuing to grow, reaching a 5% growth rate in 2014 which is well ahead of inflation. You’ll see from the table that a lot of this is ...
    1 week ago

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