mobile advertising

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Original Technorati articles tagged “mobile advertising”

• in Advertising
  When Gaming Meets the Real World -– Interview with Antonio Tomarchio, CEO of Beintoo
  When you begin to merge digital activity with real life rewards, is when you’ve entered a whole new realm of gamification
  by socialmktgfella / on Apr 9, 2012
• in Advertising
  What Samsung’s AdHub Mobile Exchange Means to All of Us – Interview with Tim Cadogan, OpenX CEO
  Now that the dust has settled, what exactly does this new Samsung-OpenX mobile ad market mean to us?
  by socialmktgfella / on Apr 6, 2012
• in Advertising
  Proximity-Based Mobile Advertising - Interview with iSign CEO, Alex Romanov
  Attract, transact, and measure with iSign's proximity-based mobile content solution.
  by socialmktgfella / on Apr 5, 2012

Latest blogosphere posts tagged “mobile advertising”

 

• Airtel Launches Mobile Advertising Platform; External Inventory?

  
  — Authority:
  Bharti Airtel , India’s largest telecom operator has now launched a mobile advertising platform, allowing advertisers to manage their campaigns, share reporting and analytics. According to the company, the platform covers mobile internet (WAP), “messaging services” and Airtel digital TV, and allows “massive ...
  1 day ago

• Bharti Airtel enters Mobile Advertising (m-Advertising) Business

  
  — Authority:
  Bharti Airtel India’s top telecom provider has announced its entrance to Mobile Advertising (m-Advertising) Business in India. Through this platform Airtel will equip advertisers to connect with their potential customers in a targeted and personalized fashion via their mobile phones, which seems to be an easy ...
  1 day ago

• Bharti Airtel forays into mobile advertising segment

  
  — Authority:
  New Delhi, May 27 (IANS) Telecom service provider Bharti Airtel has forayed into Indai’s mobile advertising segment, a company official said here Sunday.Airtel’s m-Advertising platform is designed to meet demands of advertisers such as inventory management, campaign management, reporting and analytics. Airtel ...
  1 day ago

• Fast Chat: Rich Riley

  
  Mediaweek - Magazines and Newspapers — Authority: 124
  Rich Riley recently stepped up to the post of Yahoo’s evp of Americas amid a larger company reorganization that placed the region’s media and advertising business under one umbrella. A month into his new gig—and days after CEO Scott Thompson, who engineered the reorganization, left the company—Riley sat down ...
  4 days ago

• Tech Thursday: News Roundup

  
  — Authority:
  Windows 8, Facebook IPO troubles, mobile advertising challenges, and what a hot lawsuit against a Silicon Valley VC means for women in technology. Read on to see the stories making headline news on the tech scene this week! Trending today on Twitter First trending we have “RIP Justin Bieber.” Then later, ...
  4 days ago

• Hipcricket Completes AD SERVE Integration with AD LIFE Platform to Provide Comprehensive Pre- and Post-Click Management and Measurement of Mobile Advertising Campaigns

  
  — Authority:
  Latest version of Hipcricket’s AD SERVE® empowers agencies and brands to support all mobile advertising needs with analytics capabilities and enhanced dynamic ad targeting KIRKLAND, Wash. -  Hipcricket ® (“Hipcricket”), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. ...
  4 days ago

• LAST CHANCE: Get The Reduced Mobile Ticket TODAY

  
  — Authority:
  The time to reduce tickets towards the Mobile Advertising Conference on June 14 in New You are able to is going to finish. Check in cost jumps on Friday at night time, so grab your early-bird pass now. Some tips about what check in will get you:Listen to loudspeakers including:Tim Reis, Mind of Mobile Display, ...
  4 days ago

• Big Apple Leads Millennial Q1 Device Ranks By Wide Margin: 28% For Brand, 15% For iPhone

  
  — Authority:
  Mobile advertising company   Millennial  Media , one of the biggest in the U.S., has released its quarterly ad impression report, and the results show that Apple continues to remain the single-biggest brand, and most popular phone maker, on the Millennial ad network — with the rest of the list largely dominated by ...
  4 days ago

• Mobile advertising blamed for Facebook shares woe

  
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  Rating: Giant can’t work out a way to make mobile pay It seems a “rapid shift” away from users accessing Facebook from desktop computers over to access from the mobile web and from mobile apps is being touted as the chief factor behind the decline of Facebook’s share value. So much so that there’s already ...
  4 days ago

• Millennial: tablets account for 20% of mobile ad impressions, Android has 49% share

  
  — Authority:
  Mobile advertising firm Millennial Media this morning released its ‘Mobile Mix’ report covering its findings for the first quarter of this year. The report looks at trends in ad impressions across mobile devices and operating systems. The mobile advertising company found that tablets – or ‘non-phone ...
  4 days ago

• Big Apple Leads Millennial Q1 Device Ranks By Wide Margin: 28% For Brand, 15% For iPhone

  
  — Authority:
  Mobile advertising company   Millennial  Media , one of the biggest in the U.S., has released its quarterly ad impression report, and the results show that Apple continues to remain the single-biggest brand, and most popular phone maker, on the Millennial ad network — with the rest of the list largely dominated by ...
  4 days ago

• Big Apple Leads Millennial Q1 Device Ranks By Wide Margin: 28% For Brand, 15% For iPhone

  
  — Authority:
  Mobile advertising company   Millennial  Media , one of the biggest in the U.S., has released its quarterly ad impression report, and the results show that Apple continues to remain the single-biggest brand, and most popular phone maker, on the Millennial ad network — with the rest of the list largely dominated by ...
  4 days ago

• TOPAZ Memberships Pays M-O-O-L-A FAST START BONUSES!

  
  — Authority:
  Promote Yourself and Business in Just 5 Minutes TOPAZ Memberships Pays M-O-O-L-A FAST START BONUSES! Massive exposure for anything you want to promote is yours with Topaz Promo Kits. wom classified advertisements with more traffic than 99.97% of all websites worldwide, wom banner advertisements across 400 + websites, ...
  5 days ago

• Pepsi Super Bowl: mobile marketing Methods

  
  Your Case Study Search Engine — Authority: 123
  In the run up to the 2007 Super Bowl, Pepsi unveiled 15 new can designs and created a range of promotions as part of a major new branding initiative. Its Super Can contest gave fans the chance to win Super Bowl tickets for life and a jewel-encrusted can valued at $100,000. Alongside traditional and online promotions, ...
  5 days ago

• Pepsi Super Bowl: mobile marketing Methods

  
  Your Case Study Search Engine — Authority: 123
  In the run up to the 2007 Super Bowl, Pepsi unveiled 15 new can designs and created a range of promotions as part of a major new branding initiative. Its Super Can contest gave fans the chance to win Super Bowl tickets for life and a jewel-encrusted can valued at $100,000. Alongside traditional and online promotions, ...
  5 days ago

• Revealed: Mobile Advertising Strategy From Top Marketers

  
  — Authority:
  Mobile mobile phones and pills offer new revenue for marketers who are able to advertise smartly in it -- and also the Weather Channels popular mobile application may be the latest to show it.Roughly 100,000 customers daily download the application, for any total of 78 million downloads on mobile phones and pills ...
  5 days ago

• Gunning For Googles Mobile Advertisements: Rubicon Project Buys Mobsmith (GOOG)

  
  — Authority:
  Mobile advertising technology company Rubicon Project introduced its purchase of Mobsmith, formerly NearbyAd,&nbspthis; morning.Mobsmith can give the mobile ad specialist a real advertising platform because of its clients, who use Rubicon Task for its optimisation expertise. It requires Rubicon into a place where ...
  5 days ago

• Rubicon Project expands into mobile with Mobsmith acquisition

  
  — Authority:
  Highlighting the growing importance of mobile advertising, Rubicon Project today announced that it had acquired the San Fracisco-based mobile ad tech platform Mobsmith. The Los Angeles-based ad tech company said the new acquisition would combine with its real-time trading platform to give publishers and ad buyers a ...
  5 days ago

• Rubicon Project Acquires Mobile Advertising Platform, Mobsmith

  
  — Authority:
  LOS ANGELES — The Rubicon Project, the leading digital advertising technology company for the comScore 500, today has acquired Mobsmith, a mobile advertising platform. Combining Mobsmith’s mobile solution with Rubicon Project’s real-time trading platform,  REVV , comScore 500 publishers and ad buyers will have ...
  5 days ago

• Sense Networks makes location-based advertising relevant

  
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  While mobile advertising is still not the big money maker that online advertising is, the hope is that location-based targeting will make mobile ads more lucrative for publishers and more efficient for advertisers. But so far, many location-based ads aren’t that sophisticated, targeting users based on their general ...
  5 days ago

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