mortgage training

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Latest blogosphere posts tagged “mortgage training”

• Improving Your Clicks on Online Ads

  
  Loan Officer Marketing Help — Authority: 123
  An extremely thing to keep in mind when you are putting together the ads for your online campaign is that, first and foremost, you want visitors to the site to click on your ad. It does not matter how effective the body is if everybody just skips clicking on the ad.The first key here, of [...]
  1 day ago

• Being Honest DOES Work for Loan Officers!

  
  Loan Officer Marketing Help — Authority: 123
  Honesty and marketing..oxymoron or what? Well, I can’t speak for everybody else, but in the six or so years that I’ve been practicing mortgage marketing, I can honestly say (no pun intended) that honesty has always worked out very well for me. In this article, I’m going to tell you a true story that just ...
  2 days ago

• Common Mortgage Advertising Mistakes to Avoid!

  
  Loan Officer Marketing Help — Authority: 123
  Advertising plays a prominent role in many mortgage companies’ mortgage marketing efforts to find new borrowers. As your customers get bombarded by more and more advertising messages, the urge to create an advertising piece that will stand out from the crowd becomes more urgent. This sense of desperation leads many ...
  4 days ago

• Beware False Claims from Mortgage Lead Providers!

  
  Loan Officer Marketing Help — Authority: 123
  In today’s environment of information it seems people have become human lie detector test.  It’s true we have all been callused by the gimmicks and scams that are all around us.  They are on TV, radio and even the roadways are full of ads marketing their own form of the old bait and switch.  Buy one get one ...
  5 days ago

• Why SEO is WAY Better than Buying Mortgage Leads or PPC!

  
  Loan Officer Marketing Help — Authority: 123
  The day has come for your new website to go ‘Live’. After tweaking this and changing that you are finally ready for the herds of potential clients to bombard your website with promising loan applications. While you sit by your email program for a few hours waiting for that first application to come through, you ...
  5 days ago

• Mortgage Lead Providers…What are You Getting?

  
  Loan Officer Marketing Help — Authority: 123
  Who is the person trying to obtain the mortgage? Are they serious about their purchase, or are they looking to buy six to eight months down the road once their lease is up, and they save some money?Look for lead companies that weed out these types of leads, and will send you only potential customers [...]
  1 week ago

• Three Super Simple Ways to Generate New Leads!

  
  Loan Officer Marketing Help — Authority: 123
  Here we go…Cheap Mortgage Lead Generation Tip # 1. Join an AssociationPeople join associations for one of three reasons:Social – they want to build or maintain friendships and influences that may have taken years to build;Promotional – they want to offer their own products or services to others in in a cost ...
  1 week ago

• Yes, You Still Need to Deal with Objections

  
  Loan Officer Marketing Help — Authority: 123
  As a loan officer, it is important to keep your pipeline full at all times. For this reason, it goes without saying, that you should be taking as many applications as you can throughout the week.Obtaining leads to be turned into applications can be obtained in a variety of ways. Such as, networking, customer ...
  1 week ago

• A Basic Mortgage Marketing Plan..(Outline)

  
  Loan Officer Marketing Help — Authority: 123
  A very good speaker said in his business start up seminar the following:“Business is not business. Business is marketing.”In another setting, a famous Harvard professor asked this question to his MBA students on the first day of class.“What is the most important aspect of business?The answer…, ...
  1 week ago

• Getting Over Mortgage Broker “OneItis”!

  
  Loan Officer Marketing Help — Authority: 123
  A new Loan Officer usually is so excited about his first few deals, he starts to hover on those deals so they won’t drop out. He then soon forgets about how he got the deals to begin with. From this “forgotten step”, his business usually starts to fade and he then he’s more likely to [...]
  1 week ago

• Nailing Down Mortgage Marketing to a Science

  
  Loan Officer Marketing Help — Authority: 123
  Mortgage marketing is just like any other type of marketing. And it requires that you follow some very basic rules of marketing. If you follow these rules your marketing will pay off big time and you will see a very handsome return on your investment.First you need to find a niche market. And in the [...]
  2 weeks ago

• The Reality about Real Estate Investment

  
  Ethical Foreclosure Fortunes — Authority: 150
  www.sixfiguresyndication.us Looking to buy commercial property? This is a record in which you can profit an adequate amount of help in dealing with the commercial property business.Brad Wozny talks about the various arrangements in real estate investment here, from the investment property mortgage business, mortgage ...
  2 weeks ago

• Make Sure you Have a Great Reputation Online!

  
  Loan Officer Marketing Help — Authority: 123
  It’s time to “Google” yourself. Go to google.com right now and type in your name. Click “Enter” on your keyboard or “Google Search” on your screen. The result that is displayed is your online identity or profile. You can search using my name for a comparison…Chris Hallmark. If you don’t believe some ...
  2 weeks ago

• Let’s All Put on Our Marketing Helmets!

  
  Loan Officer Marketing Help — Authority: 123
  As we start to focus on 2010,  I would like to get some feedback on what mortgage brokers are doing to generate business in your local areas for your mortgage marketing.  Below are some ideas and current techniques that I utilize.  Please let me know if you like any of these items or have any [...]
  2 weeks ago

• Writing a “Sticky” Mortgage Marketing Letter!

  
  Loan Officer Marketing Help — Authority: 123
  A good mortgage sales letter that produces leads from a cold list or generates new business from your old client list is worth 1000 times it’s weight in gold. It can be a vital piece in your mortgage marketing efforts. I’m not a strong proponent of direct mail, but once in a while it is a nice [...]
  2 weeks ago

• Using a Balanced Lead Generation Attack!

  
  Loan Officer Marketing Help — Authority: 123
  Without a successful strategic marketing plan, it is impossible to build a profitable online enterprise. Your goal is to drive thousands of targeted visitors to your website and convert them into paying customers. This is the exact process which the mega online master marketers have and continue to do.To accomplish ...
  2 weeks ago

• Using a Balanced Lead Generation Attack!

  
  Loan Officer Marketing Help — Authority: 123
  Without a successful strategic marketing plan, it is impossible to build a profitable online enterprise. Your goal is to drive thousands of targeted visitors to your website and convert them into paying customers. This is the exact process which the mega online master marketers have and continue to do.To accomplish ...
  2 weeks ago

• Can Twitter Really Get Your Agent’s Listing Sold??

  
  Loan Officer Marketing Help — Authority: 123
  Can real estate be sold on Twitter? Many other products and services are marketed on Twitter, making it much like Ebay, but without the bidding process.A quick Google search of this topic will lead you to find many people all telling you that it’s easy to do…but is it for everyone? From poking around the [...]
  2 weeks ago

• The Power of a USP in Mortgage Marketing

  
  Loan Officer Marketing Help — Authority: 123
  The best way to position yourself is to create a unique selling proposition (USP), which is a concise statement that clearly explains the benefits of doing business with you. Some famous USPs you’ve probably heard include FedEx’s “When it absolutely, positively has to be there overnight” and Geico’s ...
  3 weeks ago

• Announcement – New Guest Posts

  
  Loan Officer Marketing Help — Authority: 123
  Hello there!Welcome to another week full of possibilities! I am very pleased to announce that we have a new guest author here on the Loan Officer Marketing Lab Blog: Chris Hallmark. Many of you may recognize Chris from his successes mentioned earlier last year… Well his successes have not slowed, and he has taken ...
  4 weeks ago

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