movie marketing

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Latest blogosphere posts tagged “movie marketing”

  • Girls on Film: Sparkly Vamps, Sweaty Wolves & Skin Flicks


    CinematicalAuthority Authority: 760
    I had a whole other topic prepared for this weeks Girls on Film, but to follow that plan would ignore the large, sparkling elephant in the room. Im sorry, but Ive got to write about New Moon . Id been planning to hit a screening sometime mid-week -- a nice and early matinee that would free me from the headaches of ...
    1 day ago
  • Ben Stiller Goes Indie in Greenberg Trailer


    CinematicalAuthority Authority: 760
    The best thing about this trailer is that Mumblecore sensation Greta Gerwig has finally semi-crossed over into more "popular" fare (I cant say commercial, because this is still somewhat indie, so I guess "popular" is the right word ... but maybe not. You get the point, though, right?). The worst thing about this ...
    1 day ago
  • Exclusive Nine Poster Premiere!


    CinematicalAuthority Authority: 760
    Cinematical has just received this sexy new poster for the upcoming movie-musical Nine , directed by Rob Marshall ( Chicago ), and starring ... well, who isnt starring in this film? Weve got the sensational, bound-to-be-nominated-for-Best-Actor-again Daniel Day-Lewis , followed by a plethora of gorgeous female ...
    1 day ago
  • What Happened Once Carls House Took Off In Up?


    CinematicalAuthority Authority: 760
    In all of your viewings of Up , did you ever wonder what happened to the Shady Oaks employees who helplessly watched as Carl floated up, up, and away? Well, wonder no more. Pixar wrote and animated a little short called George and AJ that answers all your questions, and then some. Watch carefully when Carls house ...
    1 day ago
  • Cool: Evolution of Superhero Films Movie Chart


    Fused FilmAuthority Authority: 544
    In case you hadn’t figured it out yet visiting our site that comic book movies and geek centric films are our main focus with everything else falling under that. I was chatting up on Facebook the other day when my pal Vic over at ScreenRan t passed along this really cool superhero movie evolution chart they had ...
    1 day ago
  • How Twitter Makes or Breaks Movie Marketing Today


    Film Directing and Film Making Tips for the Independent FilmmakerAuthority Authority: 133
    “Can the so-called Twitter effect boost a movie’s box-office performance faster than any traditional form of word-of-mouth? Not yet, say many top movie marketers and researchers, but the social networking platform’s impact on a studio’s media mix and campaign management has already taken shape.” Read this ...
    1 day ago
  • New York Times, TV Guide, Advertising Age and People Magazine Editors Share New Media Insights with LA Entertainment Publicists


    MAYO Communications & PRAuthority Authority: 110
    Twitter, Facebook and social networks have become mainstream for entertainment writers antd editors, Entertainment Publicists Professional Society (EPPS) members learned recently(11-19-09) at a media workshop sponsored by the International Cinematographers (ICG) Union Local 600 in Hollywood.West Coast Editor Michael ...
    2 days ago
  • Netflix and IFC Team Up for Streaming Indies


    CinematicalAuthority Authority: 760
    Netflix knows where its at when it comes to the rental biz; more and more, folks want to stay at home and watch movies instantly. We dont even want to wait for those happy little red envelopes any more. Nope, if its not on our Xbox 360, PlayStation 3, or computer, we get all squirrelly. (Okay, maybe that last part ...
    4 days ago
  • Exclusives in a distributed world


    Movie Marketing MadnessAuthority Authority: 473
    A discussion emerged on Twitter yesterday started by Devin Faraci of CHUD and then joined in by other movie blog writers over the role of exclusives. Faraci basically called on studios to stop doling out exclusive posters and trailers (and other content) and just distribute it themselves. The conversation quickly ...
    4 days ago
  • This Week In Trailers: Jump, The Slammin’ Salmon, Kandahar, My Tehran For Sale, Bodyguards and Assassins


    /FilmAuthority Authority: 787
    Trailers are an under-appreciated art form insofar that many times they’re seen as vehicles for showing footage, explaining films away, or showing their hand about what moviegoers can expect. Foreign, domestic, independent, big budget: I celebrate all levels of trailers and hopefully this column will satisfactorily ...
    4 days ago
  • Fun or Lame: Foxs Bones Becomes One Big Avatar Promo


    CinematicalAuthority Authority: 760
    Im pretty easygoing when it comes to marketing and product placement. Its so ubiquitous that I tune it out, or laugh along when it shows up on 30 Rock. I can never really muster up the rage some viewers do when Pizza Hut, Ford, or the iPhone is prominently placed in a movie or television show. The most Ill do is ...
    4 days ago
  • Frightening New Moon Merchandise


    Popular FidelityAuthority Authority: 547
    For some reason, the kids these days love the Twilight saga .  Believe me, it pains me to call it the Twilight saga, because to me a saga is a great, sweeping work of masterful literature, not a teenage vampire romance novel.  Either way, the latest movie based on the Twilight books, New Moon (officially The ...
    4 days ago
  • OMG! Rob Pattinson In the Remember Me Trailer!


    CinematicalAuthority Authority: 760
    Ladies, I have important news: weve got another Robert Pattinson movie to "squeee" over. The New Moon heartthrob stars in Summits romantic drama Remember Me , in which RPattz apparently gets to -- dare I say it? -- act his little butt off. By which I mean, throwing punches and yelling at James Bond and being ...
    5 days ago
  • The “junket mentality”


    Movie Marketing MadnessAuthority Authority: 473
    If you haven’t already read the Los Angeles Times story (11/15/09)  on how marketers are wooing bloggers – the story focuses specifically on those in the “mommy” and “foodie” categories – it’s certainly worth checking out. While not all that different from multiple similar stories that have been ...
    6 days ago
  • How Paranormal Activity re-wrote the movie marketing rules


    Rubber RepublicAuthority Authority: 123
    How do you build anticipation around a horror movie made on a shoestring budget with next to no marketing budget? In the cutthroat world of movie making, films live and die on back of their opening weekend gross at the box office, which means that any marketing activity that takes place pre-release is essential to ...
    1 week ago
  • Disasterous quotes…or quotes about disaster movies


    Movie Marketing MadnessAuthority Authority: 473
    I got interviewed a couple weeks ago about 2012’s marketing and what I thought of it, specifically about how it seemed to be getting so much attention for honking people off and causing more than a few folks to mistakenly think the world was ending. That interview resulted in a quick quote from me i n The Guardian ...
    1 week ago
  • This Is The World You Live In Now...


    Pulp 2.0Authority Authority: 468
    Courtesy of Scott Kirsner .
    1 week ago
  • Crowdsourcing the audience


    Movie Marketing MadnessAuthority Authority: 473
    Let’s stipulate to the fact that the “independent film market” – at least as it’s been since 1994 when it went mainstream – does not currently exist . Studios love franchises and see anything that doesn’t have a kid’s meal tie-in as poison. Those looking to change the DVD business are being hammered ...
    1 week ago
  • U.K. Couples Retreat Poster Omits a Couple. Guess Which One?


    CinematicalAuthority Authority: 760
    Couples Retreat is about four couples, three white and one black. In the American poster for the film, all eight stars pictures and names are shown. In the U.K. poster, however, one couple is omitted. Any guesses which one? The black one, obviously, or else this wouldnt be a story. Yep, Faizon Love and Kali Hawk ...
    1 week ago
  • Reject Radio: Episode 26: AHOY


    Film School RejectsAuthority Authority: 671
    Brought to you by: That fire insurance you rolled your eyes at – not laughing now are you? This week, on a very special episode of Reject Radio, we sit down with vegetarian film critic Edward Douglas from Comingsoon.net. He turned down tickets to a Metallica show in order to shoot the breeze about music, ...
    1 week ago

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