multicultural marketing

Welcome to the 'multicultural marketing' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'multicultural marketing'.

Latest blogosphere posts tagged “multicultural marketing”

• 7280: ANA MCM BS.

  
  MultiCultClassics — Authority: 507
  While scanning through past posts, MultiCultClassics discovered more evidence that the ANA is full of shit in regards to multicultural marketing and even diversity. At the 2009 Masters of Marketing conference held earlier this month, Bob Liodice polled ANA members and learned the majority had never engaged ...
  1 day ago

• 7276: On Procter & Gamble’s Radar.

  
  MultiCultClassics — Authority: 507
  Target Market News spotlighted a story on Procter & Gamble’s alleged interest in multicultural marketing. The headline— P&G; says growing African-American, Hispanic consumer markets are ‘on our radar’ —seemed to imply the company was presenting some type of revelation along the lines of the recent ...
  2 days ago

• 7263: Coca-Cola Is Keeping It Real…?

  
  MultiCultClassics — Authority: 507
  Advertising Age published a lengthy report on the future marketing vision at Coca-Cola. Most interesting was the following excerpt: Multicultural plans But the most significant changes appear to be in the multicultural space, which [chief marketing officer of Coca-Cola North America Katie Bayne] said will be a ...
  4 days ago

• 7244: ANA Masters Of Cluelessness.

  
  MultiCultClassics — Authority: 507
  Wanted to briefly comment again on the ANA 2009 Masters of Marketing conference held last weekend in Phoenix. At The Big Tent, conference attendee Rochelle Newman-Carrasco posted a perspective on the event, focusing her remarks on the speech delivered by Mickey D’s CMO Neil Golden. Worth highlighting is the ...
  1 week ago

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  Digital Destiny — Authority: 118
  
  2 weeks ago

• 7229: Not Lovin’ The Cultural Cluelessness.

  
  MultiCultClassics — Authority: 507
  Check out the Advertising Age report below, immediately followed by a brief MultiCultClassics perspective. Ethnic Insights Form Foundations of McDonald’s Marketing CMO Golden: ‘Start With the Ones Who Are Setting the Pace’ By Emily Bryson York PHOENIX — The marketing at McDonald’s is informed first ...
  2 weeks ago

• McDonald’s in Asia: Adapting Products to Local Tastes

  
  Intercultural Talk — Authority: 119
  As an international ‘travel purist,’ I have to admit I fall into that category that looks with disdain at those eating at McDonald’s when in another country.  “How could they possible travel this far and then eat at…McDonald’s?” I would think with a certain air of superiority. Well, the joke’s on ...
  3 weeks ago

• Haystac scoops multicultural award

  
  mUmBRELLA — Authority: 703
  A campaign celebrating cultural diversity in Australian workplaces scooped the advertising award at the 2009 National Multicultural Marketing Awards dinner last night.   Marketing communications agency Haystac Positive Outcomes (HPO) was handed the gong  for A Taste of Harmony, a campaign which was run in ...
  3 weeks ago

• 7207: Adopting New Ideas.

  
  MultiCultClassics — Authority: 507
  From Target Market News. It seems peculiar that this assignment would be handled by a White advertising agency. On the other hand, minority shops have been known to avoid Ad Council projects, as the not-for-profit efforts can literally be without profit—and ultimately costly. Ad Council, U.S. government launch ...
  3 weeks ago

• Groups & Scholars Urge Congress to Strengthen FTC’s Ability to Protect Consumers

  
  Digital Destiny — Authority: 118
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  4 weeks ago

• The Long Road to Embrace Domestic Multilingualism

  
  Global Watchtower — Authority: 115
  People often ask us which commercial market is the most advanced when it comes to viewing linguistic diversity as a boon instead of a bane. Language service providers (LSPs) in other countries often point to the United States, which in 2010 will support an estimated market of US$765 million for telephone interpreting ...
  4 weeks ago

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