multicultural marketing

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Welcome to the 'multicultural marketing' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'multicultural marketing'.

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Latest blogosphere posts tagged “multicultural marketing”


  • Digital DestinyAuthority Authority: 117
    12 hours ago
  • 7229: Not Lovin’ The Cultural Cluelessness.


    MultiCultClassicsAuthority Authority: 135
    Check out the Advertising Age report below, immediately followed by a brief MultiCultClassics perspective. Ethnic Insights Form Foundations of McDonald’s Marketing CMO Golden: ‘Start With the Ones Who Are Setting the Pace’ By Emily Bryson York PHOENIX — The marketing at McDonald’s is informed first ...
    2 days ago
  • McDonald’s in Asia: Adapting Products to Local Tastes


    Intercultural TalkAuthority Authority: 118
    As an international ‘travel purist,’ I have to admit I fall into that category that looks with disdain at those eating at McDonald’s when in another country.  “How could they possible travel this far and then eat at…McDonald’s?” I would think with a certain air of superiority. Well, the joke’s on ...
    4 days ago
  • Haystac scoops multicultural award


    mUmBRELLAAuthority Authority: 617
    A campaign celebrating cultural diversity in Australian workplaces scooped the advertising award at the 2009 National Multicultural Marketing Awards dinner last night.   Marketing communications agency Haystac Positive Outcomes (HPO) was handed the gong  for A Taste of Harmony, a campaign which was run in ...
    1 week ago
  • 7207: Adopting New Ideas.


    MultiCultClassicsAuthority Authority: 135
    From Target Market News. It seems peculiar that this assignment would be handled by a White advertising agency. On the other hand, minority shops have been known to avoid Ad Council projects, as the not-for-profit efforts can literally be without profit—and ultimately costly. Ad Council, U.S. government launch ...
    1 week ago
  • Groups & Scholars Urge Congress to Strengthen FTC’s Ability to Protect Consumers


    Digital DestinyAuthority Authority: 117
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    1 week ago
  • The Long Road to Embrace Domestic Multilingualism


    Global WatchtowerAuthority Authority: 414
    People often ask us which commercial market is the most advanced when it comes to viewing linguistic diversity as a boon instead of a bane. Language service providers (LSPs) in other countries often point to the United States, which in 2010 will support an estimated market of US$765 million for telephone interpreting ...
    1 week ago
  • 7171: Excuses, Excuses.


    MultiCultClassicsAuthority Authority: 135
    The Big Tent published a new perspective from Hadji Williams. Wonder if Williams will inspire an Army to stand with him. Why Can’t Ethnic-Owned Shops Be Agencies of Record? Hadji Williams Offers Six Popular Excuses By Hadji Williams Since the 1930s there’s been one major yet unspoken requirement for ...
    3 weeks ago
  • Twitter Migrates into Multilingual Markets


    Global WatchtowerAuthority Authority: 414
    Twitter announced last week that it would be making its site available in French, Italian, German, and Spanish (collectively known in the language services industry as “ FIGS “). As countries in the northern hemisphere head into winter, is the blue bird migrating to other markets in search of a warm reception? ...
    3 weeks ago

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