multivariate testing

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Latest blogosphere posts tagged “multivariate testing”

 

• 5 Fundamentals Of A Winning Landing Page

  
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  Your landing page plays a vital role in determining whether your advertising campaign fails or succeeds. Sadly, very few Internet marketers understand the fundamentals of what makes a landing page work. Some of these fundamentals are in fact common sense but all too commonly overlooked. Here are the five that you need ...
  1 week ago

• Designing Websites for Multivariate Testing, Key Considerations

  
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  :: By Kim Ann King, Chief Marketing Officer, SiteSpect :: If you are like most digital marketers, you are doing everything you can to optimize your website. One of the best ways to optimize your site is through multivariate testing, which is a technique that enables your visitors to tell you what’s working on ...
  2 weeks ago

• 25 Ways to Evaluate Conversion Elements for New Testing Ideas

  
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  Tomorrow I will be headed out to Austin, Texas (keep weird!) where I will be giving  one-on-one landing page consultations at WhichTestWon The Live Event . We are WTW  award-winners  and huge fans of Which Test Won here at ion, so we are super excited to spend some quality time with #awesome brand marketers at the ...
  2 weeks ago

• 6 Things to Keep in Mind When Replatforming

  
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  Posted in Business Intelligence Testing As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. When constant upgrades and revamps become daily tasks, or the functionality just isn’t meeting your growth ...
  3 weeks ago

• 3 Tests to Create Compelling Call To Action Buttons

  
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  Are you going to sign up for an email newsletter when the Call to Action button says “submit?” Do you really want your visitors to “submit?” If you think about the word literally, what’s your reaction?  It probably isn’t “YES I want to submit… I need to submit. Watch me grovel on the floor before ...
  4 weeks ago

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