nation branding

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Latest blogosphere posts tagged “nation branding”

 

• New Silicon Valley on the Emerald Isle

  
  Places | Brands — Authority: 126
  photo credit: || UggGirl via photopin cc In 2010, after a job interview with Google’s Dublin headquarters, I remember feeling vaguely surprised that Google was located in Ireland.  I’d always associated Ireland with images such as Guinness, Riverdance, and Shane McGowan – not with Silicon Valley-style ...
  1 week ago

• Iceland: Democratic Petri Dish

  
  Places | Brands — Authority: 126
  photo credit: loranger via photopin cc It takes a brave and confident government to allow its citizens free rein on social media to discuss and debate the success, and failure, of policies. Many governments would shudder at the very thought, but Iceland is blazing a new trail in online expression. As citizens ...
  3 weeks ago

• Iceland: Democratic Petri Dish

  
  Places | Brands — Authority: 126
  photo credit: loranger via photopin cc It takes a brave and confident government to allow its citizens free rein on social media to discuss and debate the success, and failure, of policies. Many governments would shudder at the very thought, but Iceland is blazing a new trail in online expression. As citizens ...
  3 weeks ago

• Brand Planning Should be the CEO’s Baby

  
  Small City Branding Around the World — Authority: 109
  At the conclusion of a recent presentation on place branding, I was approached by the CEO of a mid-west Chamber of Commerce who lamented that their brand planning had resulted in a bland and uncompetitive outcome. To my surprise, the CEO went on to take the blame himself by saying, “I made the mistake of ...
  3 weeks ago

• Developing a Place Brand Calls for a Different Approach

  
  Small City Branding Around the World — Authority: 109
  When discussing the differences in branding places and consumer products with friends in advertising agencies, they frequently maintain that there is no difference between the two. To some extent they are correct. However there are differences that have a profound influence on the brand planning, brand implementation ...
  4 weeks ago

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