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CAPITALISM IS NOT THE PATH Posted: Sunday, October 12, 2008 @ 6:29:59 PM (Pacific Time) By Tom Usher From a purely mundane perspective, the following linked article is one of the best, if not the best, I've seen to date: BEHIND THE PANIC: Financial Warfare over future of global bank power by F.

I know, this is quite a concept. Yet, if public relations professionals inside organizations and in a consulting capacity can specialize in some core competencies, everyone wins. Why? Because when a connected company, as Kami Huyse writes, is (1) in the loop - it listens and responds; (2) nimble

It’s interesting to me which industries decide to engage in social media.  It is even more interesting to see who does so in a way that makes sense for their brand and is seen as authentic and true. The QSR industry (QSR stands for Quick Service Restaurant, if you aren’t aware) in particular seems to have a big opportunity here, as many people are already quite fond of their brands.

When we landed upon the MWW Group About Us page, we were a little bit skeptical. How can any company claim to be “one of the nation’s top 10 PR agencies?” How do you rank something like that? Who does the ranking? Can’t any company make that kind of claim? We still don’t know who dubbed the MWW Group as one of the top 10 PR agencies in the country, but we’re not going to challenge them.

Software companies, such as Ableton use forums as part of their community building strategy. Prior to Web 2.0… Before blogs, before social media, before Facebook and MySpace — message boards and forums reigned supreme.  For the uninitiated, they are fragmented, niche communities of like minded people who came together around a common interest.

One of the questions I get all the time is: “What should we blog/tweet/video/facebook about?”  My response: Don’t talk about shoes. When starting any campaign, don’t think about what products you can promote.  Think about your target audiences.  That may be business-decision makers or developers or shoe shoppers.  Who geeks out about your product?

First up, full disclosure:  Joffrey’s Coffee & Tea Company is a client of mine… With that said - previously I wrote a case study on building buzz in the blogosphere regarding a viral campaign I implemented for Joffrey’s called “Joffrey’s Java Beta Test”.  With the help of Wake Interactive for

During my two years of New Media Evangelism, I’ve had the opportunity to spend lots of time with Public Relations folks. During these times, I’ve witnessed a common theme — bloggers are viewed as some sort of communications underclass, that can’t hold a candle to a bona fide journalist.

This will come as little surprise to anyone, but the New York Yankees media relations department is far too important to be bothered by these new-fangled webblogs that all of the kiddies are talking about these days. With the offseason upon us, I decided to take a proactive approach for story ideas to post on the blog.

This is Part 1 of a 2-part series on socialTNT in which we review a recent study of Facebook by Fleishman-Hillard’s Matt Dickman, evaluating the platform from a marketer’s perspective. In today’s installment, we’ll discuss the overall findings of the study, rationales for engaging on Facebook, important trends to consider, and a shortlist of what avenues can be used to interface with users.