niche marketing

Niche marketing is a form of promotion to a small segment of a larger market.

When marketing online, it is taught that the deeper you go in a niche, the more likely you will tap into exactly what the potential customer wants and the quicker you can see results.

As an example, a niche may be "dog training" and if you go deeper in the niche you might find a "terrier dog training" market.

Online, a niche might be a simple phrase that someone types into a search engine. So, when someone types "Kerry Blue terrier dog training" it is somewhat evident what the person's problem is, and a niche marketer can setup a web site to solve the problem.

A niche can be a geographic location as well. For example, people looking for "police clearances" online could be a niche. "Michigan police clearances" would be a tighter niche, and "Detroit, Michigan police clearances" would be even tighter. Geo-targeting tools assist in allowing a marketer to cater to all geographic markets with one web page (or site) by displaying ads or messages relevant to the visitors geographic location.

Niche marketing tools can help marketers find a keyword (or niche market), the amount of traffic to expect if achieving the number one spot in a search engine for that particular keyword, and what competition needs to beat out to attain the number one spot.

You'll find bloggers talking about niche marketing at sites like Earn A Living Online and MMO Article Directory.

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Original Technorati articles tagged “niche marketing”

• in Advertising
  Are You a Pollinator? – Interview with Skip Brand, CEO of Martini Media
  The goal for Martini Media, is to help brands understand the value finding the consumers that will advocate them most, and to do so using niche properties.
  by socialmktgfella / on Apr 11, 2012
• in Social Media
  Achieving Objectivity in the Media and on The Internet
  The true test of the democratic value of the internet is not how many more people can sound-off, but how many more people can contemplate and engage in thoughtful debate.
  by kalespress / on Jan 13, 2010

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