nielsen online
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Latest blogosphere posts tagged “nielsen online”
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Traditional Media – Print Aside – Saw Healthy Global Ad Spend Growth Rates in 2012
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Traditional media continue to dominate global advertising spending, and most show no signs of falling off for the time being, according to new data released by Nielsen. TV, which commands the lion’s share of global ad budgets, saw a 4.3% increase in expenditures for the year, reaching $350 billion. Cinema, radio, ...4 weeks ago
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