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82 days ago-by Thomas Rasmussen , Kathleen Reidy When we checked in with Omniture last month, we noted that it was likely to do a bit of shopping.
238 days ago“Experiment or die, there is no try.” That was my call to action, Yoda inspired, last week to a group of international C-level executives.
363 days agoOffermatica seems to be the industry leader in landing page multivariate analysis but I just found out about another tool called "Memetrics".
369 days agoMultivariate Analysis is used to test multiple options at once. These multiple things could be 5 different images on a webpage, 3 different
650 days agoOptimization, that fancy word for making a selling process more relevant and engaging for your customer, could be said to have four major
663 days agoWow. I go away for a fortnight and Omniture goes and buys a company behind my back. I guess that shows how much they consult me! OK.
675 days agoAnnounced this morning. We are being acquired. In the interest of keeping my new job, I will direct you to the press release on the deal.
689 days agoSimple question - is Behavioral Targeting an advertising technology or a site marketing approach? Ask Tacoda or Revenue Science and
713 days agoBack in January - eons ago! - I set out to clarify optimization , a term that is often bandied about and regularly misunderstood.
885 days agoSince joining Jangl in July, I've had the good fortune to meet a lot of very smart and very kind folks, and I hope to write about as many
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