ogilvy

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Latest blogosphere posts tagged “ogilvy”
 

  • My World, My Way – New Ads Campaign from Allen Solly


    Ego-AlterEgo. Art between good and evil. — Authority Authority: 417
    Advertise here with BSA After the “I Hate Ugly” series, Ogilvy & Mather has released another ads campaign for Allen Solly. The ads masterly blend photography with illustration to express the new theme “My world, My way”. Several characters were featured in the ads ...
    1 week ago

  • Good Morning Sunday: 8 David Ogilvy Quotes to Help You Write Better Blog Content


    Web Marketing Blog — Authority Authority: 106
    He dropped out of college. He has been a cook, a salesman, a diplomatist and a farmer. He knew nothing about marketing , had never written any copy. He was unemployed at 38 when he approached advertising agencies to hire him. No American agency hired him, however a London agency did hired him. Three year later he ...
    1 week ago

  • Kodak : More Shots More Chances


    Adoholik: Creative | Funny Print, Outdoor, Guerilla, Viral, TVC Ads | Advertisements | Commercials from India & World — Authority Authority: 107
    “More Shots, More Chances.” Kodak is going through bad times now but they did good this print advertising campaign in 2005. The ad presents multiple shots (16 rows, 20 columns) with the tag line under the one exception and a picture of the 2GB SD memory card with the tag line, “More Shots, More Chances”. ...
    1 week ago

  • STW sells one third of DTDigital to WPP


    mUmBRELLA — Authority Authority: 538
    WPP agency Ogilvy & Mather has bought 33.3% of digital ad agency DTDigital from STW Group. Since STW Group already owns 66.7% of Ogilvy Group Australia – with WPP owning the remaining 33.3% – the investment by WPP in DTDigital brings its ownership in line with that of Ogilvy Australia. The deal will help the ...
    1 week ago

  • Canadian Open course setups suck: PGA Tour pros


    Robert Thompson's Going for the Green — Authority Authority: 103
    Interesting to see the latest issue of Golf World, which includes Geoff Shackelford’s survey of PGA Tour pros commenting on what their favourite courses are. Two of the three regular courses for the Canadian Open do well: Vancouver’s Shaughnessy is at #7 and St. George’s, which held the tournament in 2010, is ...
    1 week ago

  • African Angel: With immediate effect


    Ads of the World — Authority Authority: 643
    Advertising Agency: OgilvyAction, Düsseldorf, Germany Creative Director: Martin Seele Art Directors: Tobias vonAesch , Simon Goebel Copywriters: Mike Dawe , Nadja Franke Account Manager: Jennifer Parry Published: September 2011 Post a logo contest on StockLogos for $100 and get dozens of designs within a ...
    2 weeks ago

  • Roger Christie quits Sefiani for Ogilvy DI, Trinity Scarf joins Sefiani from Tourism Australia


    mUmBRELLA — Authority Authority: 538
    Christie Scarf Roger Christie, the head of digital at public relations firm Sefiani Communications, is leaving the agency to join Ogilvy Digital Influence. Christie, who joined Sefiani from university five years ago, takes up his new role at Ogilvy DI at the end of January. Robyn Sefiani, owner of Sefiani ...
    2 weeks ago

  • Ogilvy Chicago: David Ogilvy Push Pin Portrait


    Ads of the World — Authority Authority: 643
    From pushpin to portrait: Creatives at Ogilvy & Mathers Chicago office construct a unique homage to their founder, David Ogilvy. The Ogilvy and Mather Chicago office has long used pushpins and foam core boards to display new work, and now theyve created a salute to their founder using the same materials. ...
    2 weeks ago

  • Multinationals/Ogilvy exploiting people


    Natural Conspiracy — Authority Authority: 79
    Last September, a friend of mine asked me whether I was interested in working as a freelance copywriter for Ogilvy Egypt. I have always been intrigued by the job, and since I am trying to pay my masters tuition money, I can hardly refuse a job. The friend issued me a warning about them not paying freelance ...
    2 weeks ago

  • Toom baumarkt: Gnome Protest


    Chris Rawlinson — Authority Authority: 406
    To help promote the gardening section of German hardware store Toom baumarkt , Ogilvy Action, Germany , organised a gnome protest against poorly maintained gardens. The team placed an army of gnomes with plaques in city centres asking people to take better care of their gardens, along with details of the Toom ...
    2 weeks ago

  • SLIDES: A Brief Introduction To Foursquare


    AliveNow's Blog - Social Media Management — Authority Authority: 113
    Foursquare is the most happening Location Based Marketing system which is being used by brands all over the world and giving scalable ROI. Check this slideshare for a brief introduction to Foursquare and the way brands are using it. Source: 360 Digital Influence, Oglivy PR Worldwide
    2 weeks ago

  • What Makes ME Creative?


    Business, Social Media, Technology and more Appitive - Your Daily Appetizer — Authority Authority: 118
    Ogilvy’s Associates program asks its applicants in a creative exercise to answer “what makes you creative?” Here’s my answer. Opted for the PowerPoint format since in the corporate setting, we’re about presenting and conveying information through images. But we cannot be boring. Not only do I want to show ...
    2 weeks ago

  • Toom baumarkt: The Gnome Protest


    Ads of the World — Authority Authority: 643
    Advertising Agency: Ogilvy Action, Düsseldorf, Germany Creative Director: Martin Seele Art Director: Lee Manton Copywriter: Mike Dawe Published: January 2012 Post a logo contest on StockLogos for $100 and get dozens of designs within a few days.
    2 weeks ago

  • Ogilvy wants to play on better golf courses


    Aussie Golfer: The Australian Golf Blog — Authority Authority: 113
    Geoff Ogilvy pens an article for Golf Digest from time to time and given he is one of the more interesting, articulate golfers on the PGA Tour, his thoughts are always worth a read. This months article, " Not all pros care about courses, but better layouts = better golf " has Ogilvy arguing that the PGA Tour ...
    2 weeks ago

  • December’s Ad of the Month: shortlist revealed


    mUmBRELLA — Authority Authority: 538
    The finalists for the latest round of Mumbrella’s TV Ad of the Month can now be revealed. The shortlist for December’s ads is based on self nominations, Mumbrella’s own selections and reader submissions. The winners are decided by Mumbrella readers who vote by taking part in the survey at the bottom of this ...
    2 weeks ago

  • Push Pin Ogilvy


    Makin' Ads — Authority Authority: 79
    A shout out to our friend Brian Thibodeau at Ogilvy Chicago for creating this . Brians created a couple of mastheads for this blog. But this is a slightly bigger undertaking.
    2 weeks ago

  • What Is The Real Value of Corporate Culture?


    Vistage Small Business Blog — Authority Authority: 116
    The term “corporate culture” has been around for many years. Dr. Larry Senn, founder of Senn Delaney, is credited with coining the term over 30 Read More
    2 weeks ago

  • Client Cutbacks Trigger Ogilvy Layoffs


    Brandweek - TECHNOLOGY FINANCE — Authority Authority: 123
    The Ogilvy Group this week is laying off nearly 60 staffers at its New York and West Coast offices largely because clients have cut back on spending. The cuts span multiple units, but the majority of them affect Ogilvy & Mather and OgilvyOne. Clients spent less than expected in the final quarter of last year ...
    3 weeks ago

  • Horrid Event Marketing Mistake: Confusing Art with Results


    Event Marketing Articles and Event Promotions — Authority Authority: 89
    There are a number of people out there who are going to take issue with my next statement, but here goes … Most graphic design for promoting an event is a complete waste of time and money. You’re probably thinking, “are you serious?!?!?” ( Make sure you read on, because youre probably going to agree with ...
    3 weeks ago

  • Der fast magische Moment - Marketing für Besserwerber


    socbo | Social Bookmarks — Authority Authority: 143
    So rechnet sich die Investition in eine BahnCard 25 schon nach wenigen Fahrten – manchmal auch schon ab der "ersten Fahrt", wie der gleichnamige von Ogilvy Frankfurt entwickelte TV-Spot beweist. Hier verliebt sich eine junge Frau in den attraktiven Finder ihrer BahnCard.
    3 weeks ago

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