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White named VP at Environics Communications
http://inbrief.prweekblogs.com/ 2008/ 10/ 06/ white-named-vp-at-environics-commu…WASHINGTON: Environics Communications hired Jeff White for a newly created VP position in the Washington office, starting September 29. White, a former VP of the social marketing practice at Ogilvy PR, reports to Dave Groobert, general manager of U.S.
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Volkswagen: Feels like the 90's, 1
http://adsoftheworld.com/ media/ print/ volkswagen_feels_like_the_90s_1Advertising Agency: Ogilvy, Cape Town, South Africa Creative Director: Chris Gotz Art Director: Jennifer Macfarlane Copywriter: Cuanan Cronwright Photographer: Clive Stuart Published: September 2008
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Volkswagen: Feels like the 90's, 3
http://adsoftheworld.com/ media/ print/ volkswagen_feels_like_the_90s_3Advertising Agency: Ogilvy, Cape Town, South Africa Creative Director: Chris Gotz Art Director: Jennifer Macfarlane Copywriter: Cuanan Cronwright Photographer: Clive Stuart Published: September 2008
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Volkswagen: Feels like the 90's, 2
http://adsoftheworld.com/ media/ print/ volkswagen_feels_like_the_90s_2Advertising Agency: Ogilvy, Cape Town, South Africa Creative Director: Chris Gotz Art Director: Jennifer Macfarlane Copywriter: Cuanan Cronwright Photographer: Clive Stuart Published: September 2008
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Ogilvy talks to home/lifestyle media for survey
http://thecycle.prweekblogs.com/ 2008/ 10/ 03/ ogilvy-study-shows-economic-insta…Ogilvy PR recently chatted up 55 national home and lifestyle reporters for their thoughts on the state of their beats. Not surprisingly, they responded that the ongoing economic turmoil is influencing their coverage considerably more than other factors.
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Mobile advertising debate summary from netimperitive roundtable
http://www.andrewgrill.com/ blog/ index.php/ 2008/ 10/ mobile-advertising-debate…I was invited to a very interesting roundtable organised by Netimperitive, sponsored by Reactor Mobile and held at the offices of Blyk on Tuesday in London. The attendee list below is a who’s who of the mobile advertising ecosystem, and as such some very healthy and lively debate ensued.
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Check Your Breasts
http://interactivemarketingtrends.blogspot.com/ 2008/ 09/ check-your-breasts.htm…Ogle a gorgeous male model, possibly save your life and raise money for a great cause?120 UK women are diagnosed with breast cancer every day. So to encourage ladies to take note of this important issue, Ogilvy produced a film demonstrating how to check your breasts – with a difference.The film, along
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Watch ad economy instead of Wachovia
http://adverganza.blogspot.com/ 2008/ 09/ watching-ad-economy-more-pertinent-tha…Hard for the ad biz to seem very relevant these days what with the economic meltdown and all, so looks like everyone has latched onto the story of Ogilvy losing Wachovia before it ever had it, along with other musings about what's going to happen to the agencies for other down-and-out and assimilated banks, like Washington Mutual.
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Conversion Counts More Than Ever In Digital. Part 1: Relationship Building With Data
http://www.theclientsideblog.com/ archives/ digital-marketing/ conversion-counts…Conversion Counts More Than Ever In Digital. Part 1: Relationship Building With Data As the economy sputters and marketing dollars come under the microscope, digital marketers face a real threat. A threat that I believe we are better suited to handle in this economic downturn versus the dot com bust of 2000.
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mobile advertising quote of the week
http://www.andrewgrill.com/ blog/ index.php/ 2008/ 09/ mobile-advertising-quote-…In this week’s Campaign, there is a quote that could not go unreported. As part of the Economist’s advertorial on inspiration, they interviewed Will Collin (left) who is a founding partner of Naked Communications about “inspiration”. In the Q&A that followed, he was asked “what idea should we be taking more seriously”.
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