online pr

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Original Technorati articles tagged “online pr”

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  • Digital engagement is evolving: are you?


    Digital PR InsightAuthority Authority: 115
    Is your business engaging with customers at every possible touchpoint? As a starting point, we need to understand the opportunities available throughout the customer journey. When a person is displaying awareness, consideration, decision- making, purchasing or has indeed just purchased, these are all potential ...
    2 weeks ago
  • The PR Approach to Link Building and SEO


    Authority Authority:
    Way back when Google first started they created an algorithm to rank web content based on relevance and citations. ‘Citation’ as in those footnotes you see on a research paper where one academic or researcher references other published content that supports or endorses his paper. The professor only lists ...
    2 weeks ago
  • Twitter is Getting Ready to Woo Journalists


    Authority Authority:
    Twitter is already playing a large part in the news industry: it’s where many people find breaking news and it’s where journalists go to locate sources close to a breaking story. And they want to do more. They recently posted this job opening: Twitter is playing an integral role in the evolution of the news ...
    2 weeks ago
  • Why the current #CIPR Presidential election is so important for the PR industry


    Authority Authority:
    I’ve worked in PR for nearly 26 years. For most of that time I studiously avoided joining the CIPR (or any other PR related membership body). Rightly or wrongly, I perceived the CIPR to be an organisation that didn’t really have much meaning for me personally or indeed properly represented the industry I worked ...
    3 weeks ago
  • Trying not to suck at Marketing


    Being PositiveAuthority Authority: 107
    Having previously teased with the reasons why Marketing can suck  and before we embark on the five part response, here are five ways we are trying hard not to suck. 1. Freshen your look Not externally visible yet, but working with the extraordinary talent at Stone Creative to revamp our document suite and ...
    3 weeks ago
  • State of the News Media 2013


    Authority Authority:
    The 2013 State of the News Media report has good news and bad. The  bad news is that the media is still hurting.  Newsroom staff is down 30% from 2000 – in fact there are fewer than 40,000 full-time professional employees in media newsrooms for the first time since 1978.  Nearly one-third of consumers surveyed ...
    4 weeks ago
  • Brands Gone Wild: Social Media Marketing Fails & Lessons Learned


    Authority Authority:
    So you want your campaign to go viral… Let’s keep in mind your business objectives, shall we? As these social marketing fails will show, campaigns may take off but go seriously sideways if companies place popularity above purpose. Some companies can afford more risk and racier campaigns than others, yet risk in ...
    4 weeks ago
  • Any PR agencies found to be exploiting interns should be prosecuted.


    Authority Authority:
    I read an article in PR Week last week that made my blood boil, I would have written about it sooner but if I am honest we are flat out at the moment and I failed to get my thoughts onto the blog. The article stated the following: PR professionals are among the worst offenders for exploiting interns, according to ...
    4 weeks ago

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