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6 days agoBank of America, Cleveland Clinic, CNA, Frito-Lay, and Mercedes-Benz Leveraging New Formats to Achieve Online Marketing Goals NEW YORK, NY –
13 days agoNEW YORK, NY – The Online Publisher’s Association (OPA) released a new research study, “The Silent Click: Building Brands Online,” which will
24 days agoThis study released today (June 18) by the Online Publishers Association (OPA) coincides with its “Eyes on the Internet” tour kicking off in San Francisco.
42 days agoDUBLIN - Research and Markets has announced the addition of the “Online Media in South Africa 2009” report to their offering. Online advertising
44 days agoThe time is now for banner ad Innovation, all the signs are in the air. Publisher’s - if advertising revenue is your model, you need to get
61 days agoOnline Publishers AssociationExample of a new large banner ad format that collapses into a smaller banner.When the going gets tough, the ads get bigger.
109 days agoInspiring a Renaissance of Creative Advertising on the Web NEW YORK, NY - The Online Publishers Association (OPA) announced a new initiative
120 days agoFirst new big ad I’ve seen in the wild: To their credit, I was expecting something like the Flash ‘page curl’ ads.
123 days ago27 publishers with a reach of about 109 million unique visitors per month — that’s 66% of the total U.S. Internet audience — have agreed to
123 days agoThe Online Publishers Association thinks that online display advertising needs a face lift, one that will "meet the needs of marketers by
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