open source marketing

Welcome to the 'open source marketing' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'open source marketing'.

Latest blogosphere posts tagged “open source marketing”

• Advertising’s Omerta Begins To Crack

  
  Modern Marketing - Blog by Collaborate PR & Marketing — Authority: 110
  A Grand Fromage from a big agency network broke the advertising omerta with me over coffee the other day.  ‘Of course, we’ve never really been able to link campaigns to sales or ROI’ , he whispered.  Let me tell you, I nearly choked on my almond croissant.  It’s the unwritten law among GF advertising ...
  1 week ago

• You Can’t Step Into The Same Market Twice

  
  Modern Marketing - Blog by Collaborate PR & Marketing — Authority: 110
  David Weinberger captures the complexity of networked markets:  "Traditional markets consist of  demographic slices, i.e., “socialgroups” of people who have never met one another. We choose particulardemographics because we think they are susceptible to the same message.Thus, traditional markets are not real ...
  1 week ago

• Conversion Rates (Again), Open Source Business Execution, and JBoss

  
  Once More unto the Breach — Authority: 92
  Readers know I disagree with the facile answer that businesses that use open source software need to "convert" their user community into customers. Ive laid out my concerns in two blog posts over the past couple of years ( here and here ). Today, reading Matt Asletts (always useful) 451 CAOS Links I came across ...
  2 weeks ago

• Piracy thrives because it meets an unmet demand

  
  SMLXL - Engagement Marketing and Communication principles from Alan Moore — Authority: 538
  The Economist writes there is growing evidence that the plethora of new services adds up to an attractive alternative to piracy for many (see article ). In June a poll of Swedish users of file-sharing software found that 60% had cut back or stopped using it; of those, half had switched to advertising-supported ...
  2 weeks ago

• Fanning, Cohen And Now Kan

  
  Modern Marketing - Blog by Collaborate PR & Marketing — Authority: 110
  One of the remarkable, recurring themes of our times is how an individual can take an idea onto the web and, often through the power of naïve enthusiasm, accidentally force a billion-dollar media industry to rethink everything it does - whoops!.  This, of course, is what happened when Shawn Fanning unleashed his ...
  2 weeks ago

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