Search / 59 posts tagged out-of-home advertising

That’s tall. Built by Daktronics, the ENORMOUS screen takes over the entire side of the 35-story “Podium” office building, part of the Dubailand development project. The screen is scheduled to run “messaging, art, and advertising,” and seems like it would be a perfect opportunity for interactive apps.

Check out the terrific MAD MEN Out-Of-Home execution on the AMC web site. http://blogs.amctv.com/mad_men_on_the_grand_central_shuttle/ MAD MEN has become a hit that transcends it’s broadcast realm into fashion, design, lifestyle and now experiential marketing.

Eagle Eye Jeffrey Wells is very, very afraid of the hyperbole in the movie’s radio ads. More accurately he’s afraid of the generic catchphrases scattered throughout the spot. Rick Mathieson has some details on the mobile campaign Paramount launched for the film and likes what he sees.

Ahhh…the star-struck romance. It’s such rich material for filmmakers when they’re telling the story of two people who meet by happenstance and proceed, over the course of a short period of time, to fall in love.

Mistaken identities and shadowy figures are often used as plot contrivances in movies and other stories. The example that springs to mind most regularly is Alfred Hitchcock’s North by Northwest, where Cary Grant gets mixed up in a bit of intrigue and is sent around the country by characters mostly never seen but always lurking in the background.

A couple of weeks ago I wrote a blog about the new NBA team brand identity for the former Seattle Supersonics who landed this past summer in Oklahoma City and are now known as the Thunder. The logo has pretty much been panned by most, especially getting a lot of thumbs downs from non-design types, like the ink-stained wretches of the sports world.

As MediaPost noted yesterday, Zoom Media, who has traditionally haunted nightlife venues and recently purchased Alloy Media + Marketing's Insite division to grab a footprint in about 2,000 bars across the US, just announced that they purchased ClubCom, which operates displays in 1,600 health clubs

Ads are everywhere, from billboards to magazine pages. They fill our faces with food, fashion and fun ideas. But ad placement can be as critical as the design of the ads themselves, which these pictures…

CAMBRIDGE, Mass. — LocaModa, a technology company connecting brands, digital out-of-home networks and venues to audiences through location-centric social media, today announced their partnership with Outburst Tour, a series of multi-city interactive forums addressing pressing public policy challenges through innovative “new school” solutions.

Released on: August 20, 2008, 3:42 am Press Release Author: RMS Networks/Dawn Rahicki Industry: Marketing Press Release Summary: Digital Out-of-Home Giant Selects RMS Networks’ Addressable Advertising Technology, Other Services for Existing Networks and Future Expansions into North America.