paid search marketing

Driving highly targeted traffic to a website is a logical goal for any website owner and paid search marketing offers web owners the ability to do just that. Advertisers pay the search engines such as Google, in order to show their ads when a visitor either types in a specific keyword (or group of keywords) or visits a certain site.

This is opposed to organic search engine optimization, where websites appear based on a variety of ‘natural’ non-paid ranking factors. The key benefit of paid search marketing is the opportunity to advertise to an extremely targeted group of prospects.

Typically paid search marketing is either done on a cost per click (CPC) or cost per thousand impression (CPM) basis. Using a cost per click model the advertiser is only charged when their ad is clicked. With cost per thousand impression model, the advertiser is charged every time their ad is shown, regardless of whether the visitor clicks on it or not.

You'll find bloggers talking about paid search marketing at blogs such as search engine watch and page traffic blog.

by Guy Mackenzie Are you a writer, passionate about this or any other topic? Join Blogcritics!

Latest blogosphere posts tagged “paid search marketing”

• PPC Tip of the Week: Stay up to date

  
  expertSEM — Authority: 127
  I’m facing the upcoming renewal test for my Google AdWords Professional ( GAP ) certification along with a new campaign with aggressive performance goals. Both are reminding me of the importance of staying up to date on my knowledge of the platforms I use to do my job – the search engines. Quite simply, knowing ...
  3 weeks ago

• Yield Software Introduces New Offering Enabling Agencies to Improve Search Marketing Margins, Staff Efficiency and Productivity

  
  Ad Operations Online — Authority: 485
  Yield Web Marketing Suite for Agencies, New Services Launch at ad:tech New York 2009 SAN MATEO, Calif. – Yield Software (http://www.yieldsoftware.com/) announced the launch of the Yield Web Marketing Suite for Agencies and the introduction of a range of new services at ad:tech New York 2009 at the Jacob Javits ...
  4 weeks ago

• Classifying PPC Marketing? Is It An Art Or A Science? Part Deux

  
  PPC Blog | Pay-Per-Click | Paid Search Marketing Blog — Authority: 107
  In my second and final installment  of “Classifying PPC Marketing? Is It An Art Or A Science?”, I will dig a little deeper into the “weeds” of PPC Geekdom to try and identify which tactics and techniques of PPC should and will always be a Science as well as others that are reserved for the Artist ...
  4 weeks ago

• Discovering The Benefits Of Exact Match Keyword Domain Names

  
  Website Marketing Club — Authority: 165
  The benefits of exact match keyword domain names is one of the hottest and fastest ways to develop additional traffic to just about any given website. New sites, rejuvenated sites, or sites that need an entire overhaul can all benefit from using keywords that match the domain name. If you haven’t discovered the many ...
  4 weeks ago

• Learn The New Interface And How To Bid For Google AdWords Without Going Bust

  
  Naked News — Authority: 177
  Google has a new interface. This is how to set up a new campaign. Google has tried to make it easier to do this. The home page when you log into your account will show you your account snapshot. Learn the new interface so you know How to Bid For Google AdWords Without Going Bust.
  5 weeks ago

• Google AdWords Traffic - Finding The Keywords That Bring The Most Profit To Your Website

  
  Make Money Online — Authority:
  Google AdWords Traffic - Finding the Keywords That Bring the Most Profit with google adwords traffic tools is a good way to start your advertising campaign. Google has a key word search tool which will provide you all the keywords you will need to launch an effective campaign. There are several tools out there that ...
  5 weeks ago

• Google AdWords Traffic – Finding The Keywords That Bring The Most Profit

  
  Website Marketing Club — Authority: 165
  Google AdWords Traffic – Finding the Keywords That Bring the Most Profit by using google adwords to market and promote your business website then it makes sense to use google to help you find the best and most effective key words and phrases to market your business website. Google has a free key word tool. So ...
  5 weeks ago

• Google AdWords Traffic - Finding The Keywords That Bring The Most Profit To Your Website

  
  HomeBusinessReport.com — Authority: 144
  Google AdWords Traffic - Finding the Keywords That Bring the Most Profit by using google adwords to market and promote your business website then it makes sense to use google to help you find the best and most effective key words and phrases to market your business website. Google has a free key word tool. So ...
  6 weeks ago

• Google AdWords Traffic – Secrets To Getting A Higher Click Through Rate Revealed!

  
  Website Marketing Club — Authority: 165
  Google’s CTR, has become an art form on the net. To be able to maintain and increase your Google AdWords Traffic, you will need some secrets to getting a Higher Click Through Rate. Having all the tools at your disposal is essential for developing your online business. There will come a time when you will instantly ...
  6 weeks ago

• Google AdWords Traffic – Secrets To Getting A Higher Click Through Rate Revealed!

  
  Naked News — Authority: 177
  There are many secrets in getting a Higher Click Through Rate when using Google AdWords Traffic. For ease of reference we will abbreviate this phrase to CTR.
  6 weeks ago

Comments about paid search marketing