paid media

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Latest blogosphere posts tagged “paid media”

 

• The change of paid, owned, earned and shared media

  
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  This is a guest post. The views expressed in this post are those of the author and do not necessarily represent the views of Mainstreethost. As marketing professionals, it’s important to stay current, so it’s extremely important to follow the evolution of paid, owned, earned and shared media. The boundaries ...
  1 week ago

• 10 Steps to Reinvent Media Strategy

  
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  Guest post by Todd Defren. Todd is CEO at SHIFT Communications , a globally-recognized social media and public relations speaker and author of the PR-Squared blog . In today’s communications landscape, Paid (advertising), Earned (PR) and Owned (branded) Media are  converging  like never before. Of these media ...
  2 weeks ago

• The Future of PR: It’s Our Time to Lead

  
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  At the Ragan Corporate Communicators Conference , I kicked off the day yesterday with a keynote on the future of PR. I pulled out my magic 8 ball and we peered into it to figure out what the industry is going to look like five years from now. It turns out, while the magic 8 ball isn’t so good for open-ended ...
  3 weeks ago

• Infographic: What is POE?

  
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  In preparation for our Webinar today, I wanted to share this fantastic infographic on POE from the Interactive Advertising Bureau of Canada and The Brainstorm Group . POE is just an acronym for the three methods of content distribution. Paid, Owned and Earned media are all viable strategies for building your ...
  3 weeks ago

• Martin Sorrell on the Changing Media Landscape

  
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  Buy less print, more TV, more radio and a dollop of digital/social says WPP CEO. Some interesting quotes on where Sir Martin Sorrell sees the future of media. Even more interesting that he was talking at a Financial Times conference, a newspaper with a strong online presence conference and I was reading it on the ...
  3 weeks ago

• 3 Imperatives For Making Online Video to Live Up to the Hype

  
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  ADOTAS – For many, it’s difficult to know how excited to be about online video these days. On one hand, online video ad spend is expected to top $4bn this year (growing at a greater than 40% clip year-over-year).  On the other, even with that level of growth, the dollars spent online are dwarfed by traditional ...
  4 weeks ago

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