paid search marketing
Driving highly targeted traffic to a website is a logical goal for any website owner and paid search marketing offers web owners the ability to do just that. Advertisers pay the search engines such as Google, in order to show their ads when a visitor either types in a specific keyword (or group of keywords) or visits a certain site.
This is opposed to organic search engine optimization, where websites appear based on a variety of ‘natural’ non-paid ranking factors. The key benefit of paid search marketing is the opportunity to advertise to an extremely targeted group of prospects.
Typically paid search marketing is either done on a cost per click (CPC) or cost per thousand impression (CPM) basis. Using a cost per click model the advertiser is only charged when their ad is clicked. With cost per thousand impression model, the advertiser is charged every time their ad is shown, regardless of whether the visitor clicks on it or not.
You'll find bloggers talking about paid search marketing at blogs such as search engine watch and page traffic blog.
Latest blogosphere posts tagged “paid search marketing”
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Creating the Next Generation of PPC Superheroes
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Our friends at Hanapin Marketing and PPC Hero need your help! Pat East, the CEO of Hanapin Marketing, teaches a summer workshop at Indiana University that covers all aspects of Internet marketing, including a core module in PPC. Their grades are dependent on demonstrating their PPC knowledge by successfully ...2 weeks ago -
PPC Campaign Structure Case Study: English Soccer & The 80-20 Rule
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What’s your strategy for setting up your campaign budgets? One of our clients shared a case study with me about how he restructured his campaigns and budgeting strategy by combining the popular 80-20 Rule and the English soccer league system. Using this structure, he was able to improve his metrics across the board ...3 weeks ago
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