paid search marketing

Driving highly targeted traffic to a website is a logical goal for any website owner and paid search marketing offers web owners the ability to do just that. Advertisers pay the search engines such as Google, in order to show their ads when a visitor either types in a specific keyword (or group of keywords) or visits a certain site.

This is opposed to organic search engine optimization, where websites appear based on a variety of ‘natural’ non-paid ranking factors. The key benefit of paid search marketing is the opportunity to advertise to an extremely targeted group of prospects.

Typically paid search marketing is either done on a cost per click (CPC) or cost per thousand impression (CPM) basis. Using a cost per click model the advertiser is only charged when their ad is clicked. With cost per thousand impression model, the advertiser is charged every time their ad is shown, regardless of whether the visitor clicks on it or not.

You'll find bloggers talking about paid search marketing at blogs such as search engine watch and page traffic blog.

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Latest blogosphere posts tagged “paid search marketing”

 

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