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This headline certainly sounds paradoxical. But while all the choices available to you nowadays may offer more freedom than ever before, they may also exact quite a cost on your psyche, according to psychologist Barry Schwartz in this compelling video.

Is giving your customers too much choice really a bad thing?  Barry Schwartz a renowned psychologist explores the paradox of choice in this interesting video from the TED conference.  How much choice are you giving your customers? I would love to hear your feeback/thoughts on the video, what did you think?

Each day it seems there’s a new headline about the latest “amenity” for which an airline plans on charging us, which, of course, causes a ripple effect as every other airline chooses to follow suit with a justification that comes across as, “Well, now that Airline X doesn’t have to give you free

The Paradox of Choice - Why More is Less is a 2004 book by Barry Schwartz. In his book, he explains how the ever-growing number of choices that we have to make on a daily basis are negatively affecting our levels of satisfaction and happiness. We inherently believe that a greater number of choices will mean that we are better off.

In the first two articles in this series, we explored seven ways that choice becomes a burden and a problem in your life. Then, in the third article, we introduced three tools you can use to overcome those seven problems, and get back control of your life.

It’s been over a year now, since I decided to return to work full time, after a long stretch raising my daughters and pursuing other interests. Job offers have come and gone. So many options, and a sense that I can really do anything, as long as I set my heart to it.

Very few things in this world are one-sided, all good or all bad. In Part 1 of this series I introduced the idea that the extraordinary human power of choice can lead us into our own personal hell. Barry Schwartz has written an insightful book on the dark side of choice, called The Paradox of Choice.

Advertising Age posted an article yesterday on Olay Translates Killer Online App to Retail Aisles, describing some recent trial deployments of special kiosks in physical stores that give shoppers access to online recommender systems.

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