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39 days agoPersuasive momentum 1. Who are we trying to persuade to take the action? 2. What is the action we want someone to take? 3.
47 days agoI am finding that one of the most engaging areas of persuasive momentum that of buyer modality . I think this is because as we learn
68 days agoIn the marketing of my youth, the traditional marketing goal was brand awareness. Building a brand identity and promoting it everywhere a
81 days agoIf your products are in any part sold by people (versus entirely on-line or via catalog sales), you see your sales team as the primary creator
91 days agoI couldn’t help but write down a few comments and links in response to a recent Smashing Magazine post. Designed to Sell: 8 Useful Tips to
91 days agoIn marketing we talk about “conversions” and “leads”. In sales we talk about “leads” and “opportunities”. These seem like abstract terms
106 days agoSo your friend shows you this book he can’t stop raving about. After giving it the old dust-cover/random-flip-through examination, you pretty
113 days agoThis sounds like an absurd question. You would have to be pretty foolish to have links from your web site to your competitor’s site.
134 days agoIn my blog entry Success in a Sales 2.0 World - a Marketing Viewpoint , I talked about how critical it is for marketing and sales to
238 days agoWe have worked with many demand or lead generation companies over the past 10 years. Most of the time when they come to us, they ask us to
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