place branding

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Latest blogosphere posts tagged “place branding”

 

• When do people support change?

  
  Awakening the Meaning — Authority: 108
  Did your key project fail to deliver expected result? Did your organization undergo a massive restructuring process, yet nothing has changed? Did your city spend a fortune to brand itself, but in reality nobody has cared? Don’t feel bad, because you are not alone: Turns out 75% of organizational change projects do ...
  1 week ago

• Is Glasgow Heading in The Right Direction for Its City Brand?

  
  — Authority:
  Over the years I have admired the way in which Glasgow, Scotland overcame its reputation for urban and industrial decay to be recognized as European City of Culture in 1990. In recent decades Glasgow has also been at the forefront in developing several brand strategies to define and project its identity. Glasgow City ...
  2 weeks ago

• Dynamic Globalist: Interview with Jörgen Eriksson of Bearing Consulting

  
  — Authority:
  Hailing from Stockholm, Jörgen Eriksson is a dynamic global jetsetter who wears many hats in his busy professional life. He has lived on the Cote d´Azur in France for many years, he teaches courses in Innovation Management to MBA students at the International University of Monaco and also teaches shorter courses in ...
  3 weeks ago

• Dynamic Globalist: Interview with Jörgen Eriksson of Bearing Consulting

  
  — Authority:
  Hailing from Stockholm, Jörgen Eriksson is a dynamic global jetsetter who wears many hats in his busy professional life. He has lived on the Cote d´Azur in France for many years, he teaches courses in Innovation Management to MBA students at the International University of Monaco and also teaches shorter courses in ...
  3 weeks ago

• Brand Planning Should be the CEO’s Baby

  
  — Authority:
  At the conclusion of a recent presentation on place branding, I was approached by the CEO of a mid-west Chamber of Commerce who lamented that their brand planning had resulted in a bland and uncompetitive outcome. To my surprise, the CEO went on to take the blame himself by saying, “I made the mistake of ...
  3 weeks ago

• Developing a Place Brand Calls for a Different Approach

  
  — Authority:
  When discussing the differences in branding places and consumer products with friends in advertising agencies, they frequently maintain that there is no difference between the two. To some extent they are correct. However there are differences that have a profound influence on the brand planning, brand implementation ...
  4 weeks ago

• Discovering the Archetype: Interview with Günter Soydanbay

  
  — Authority:
  Brand strategist Günter Soydanbay has a unique approach to place branding, which blends traditional strategy with psychology, mythology and storytelling. Actually, Günter sees himself less as a strategist and more as a corporate troubadour or a storyteller. He runs a popular industry blog where he showcases ...
  4 weeks ago

• Discovering the Archetype: Interview with Günter Soydanbay

  
  — Authority:
  Brand strategist Günter Soydanbay has a unique approach to place branding, which blends traditional strategy with psychology, mythology and storytelling. Actually, Günter sees himself less as a strategist and more as a corporate troubadour or a storyteller. He runs a popular industry blog where he showcases ...
  4 weeks ago

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