plain english

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Latest blogosphere posts tagged “plain english”

 

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  DIY copywriting, marketing and SEO — Authority: 101
  I was chatting with someone about insurance direct marketing the other day, lamenting the fact that most insurance offers are hideous exercises in jargon and corporate speak.    The person I was talking to wondered whether it was OK to use corporate-style language when marketing business-to-business, as opposed to ...
  4 days ago

• Plain English and the balance between clarity and aesthetics

  
  Motivated Grammar — Authority: 92
  I was reading through Stan Carey’s recent Macmillan Dictionary post on the 2011 Plain English Campaign awards, and he put together some disparate bits of thoughts that had been floating around my head for years now. I’ve always felt sort of uncomfortable with the Plain English Campaign and other related groups ...
  1 week ago

• Writing tip: Watch the wicked ‘which’

  
  Contented: content that makes people happy — Authority: 94
  A sentence containing the word which can have correct grammar and yet still be hopelessly unclear. Run a safety check every time you use which in mid-sentence, referring to something earlier in the sentence. You may know what you mean, but does your reader? The following sentence is an example: The janitor ...
  1 week ago

• Simple Clear Advice In Plain English

  
  Latest Information Of Today's Gadget — Authority: 118
  Attending the Consumer Electronics Show in Las Vegas has meant that I’ve had to reacquaint myself with a gadget that is guaranteed to wipe the smile from the face: the Blackberry smartphone.While I maintain a healthy cynicism for the Apple iPhone 4 that is my everyday handset, it’s hard to deny it provides an ...
  2 weeks ago

• Want to Interpret in the South Carolina Courts?

  
  SC Access To Justice Weblog — Authority: 79
  Join us on Saturday, February 11, 2012! Cost: $35 – includes breakfast, lunch, snacks and materials! Pay by check or Discover, Visa or MasterCard. Program begins promptly at 8:45 a.m. and ends at 5:00 p.m. Space is limited and preference is given to South Carolina residents. Registration MUST be ...
  2 weeks ago

• Plain English, please

  
  THE FINE LINE — Authority: 85
  When I see a press release that has something like this at the top I think the senders haven’t quite worked out that even smart people who like dictionaries can’t be bothered to decipher what they mean, and might not bother to read further. When you write for an audience as opposed to defending a thesis before ...
  2 weeks ago

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