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The Stealth Sales Letter and The Soft Sell
http://therevenueminer.wordpress.com/ 2008/ 03/ 28/ the-superb-stealth-sales-let…The stealth sales letter or subtle sales letter leverages the soft sell and can often pique your target customer’s interest and help you close the sale. A few months ago, we were pitching a new client on a copywriting project–to write a sales letter for a real estate investing course.
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