Search / 16 posts tagged postroll

Attend the WATBlog Panel On "Digital Media in The Next Decade" on 16th October - Register Now! Recently BigAdda tied up with Jivox a video advertising platform to both power and monetize its videos.

KickApps Video Players Support Drag-and-Drop Video Advertising Solutions for Ad Networks and Publisher Direct Sales » by Otilia Otlacan in: 24/7 Real Media, Ad Networks and Platforms, Ad Serving, DoubleClick DFP, Google AdSense, Overlay Ads, Post-roll Ads, Pre-roll Ads, Roadblock Ads New Features

YouTube, which has never had trouble growing an audience but hasn’t yet figured out the trick for monetizing them thar eyeballs, is adding a trick from the old playbook: post-roll advertisements. As we understand it (and this has been confirmed with the company), if you don’t click on an overlay ad

MTV Networks (MTVN) announced that it will launch its first-ever mobile video ads on mobile operator video-on-demand services. The U.S. Air Force will be the first advertiser.

2008 OMMA Awards Finalists: Online Advertising Creative » by Otilia Otlacan in: Ad Networks and Platforms, Ads by Creative, Ads by Display, Display Ads, Events, In-Game Ads, In-Stream Ads, Mid-roll Ads, Mobile Advertising, Online Advertising Groups & Agencies, Overlay Ads, Post-roll Ads, Pre-roll

ADOTAS EXCLUSIVE — Online video is an important and innovative tool that advertisers and marketers are still learning how to utilize effectively. But with no current ad delivery standards set across all media players, advertisers are having trouble capitalizing on this technology.

Industry-First Research Provides Valuable Step for Supporting Online Video Advertising LOS ANGELES–(BUSINESS WIRE)–Break Media, the Internet’s premier entertainment community for men, and Panache, the video advertising delivery-platform leader, today announced key findings from joint research which

Metacafe has announced earlier today 12 new deals with video content providers - a move that will significantly enlarge their already impressive video inventory. Metacafe specializes in short videos, precisely what works best for online consumers who don’t have the time or the patience to look into long form video content.

Great news for publishers with video inventory, at last! The IAB jumpstarted discussions around standardizing communication protocols between video players and servers - I wish the initiative took place half year earlier and save me and my coworkers a great deal of guesswork and improvisation around building our player (www.muzu.tv) and enable in-stream advertising (due next week, by the way).

Finally, somebody shows initiative in regard to in-stream advertising, and gets the ball rolling towards some degree of organization. Setting best practices and industry standards is still somewhere far, far, away - even though the IAB did kickstart the process when they formulated the in-stream ad metrics definitions.