pr industry
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Latest blogosphere posts tagged “pr industry”
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The BuzzLine – Week 3 – Pomp and Circumstance
The Buzz Bin —
Authority: 132
Many thanks to last week’s BuzzLine participants and congratulations to Week 2 winner, Joanna Leis! Keep an eye open for your Starbucks gift card, Joanna. Remember, the BuzzLine is a weekly contest that challenges PR, marketing, media and communications pros to deliver a smart, witty, creative or humorous ...1 week ago -
Those who dismiss media relations are deluded about PR
Alex Singleton —
Authority: 123
According to Fraser Seitel, writing in his textbook, The Practice of Public Relations: ”Even in these days of pervasive social media, building a solid and lasting relationship with the press lies at the heart of the practice of public relations.” He’s right – and I make a similar point in The PR Masterclass, ...1 week ago -
Why the letters APR are bad for your wealth
Alex Singleton —
Authority: 123
What’s the best way for American PR practitioners to get pigeon-holed as junior? By putting the letters APR after their name. These initials – standing for accredited in public relations – are widely rejected in New York, one of the two global capitals of public relations. Ambitious practitioners know that the ...1 week ago -
Making B2B Relevant for B2C Audiences
The Buzz Bin —
Authority: 132
So many acronyms. B2B, B2C… what does it all really mean? We define B2B as business to business and B2C as business to consumer. Is it like comparing apples to oranges? How do the two worlds relate - and maybe more importantly, how can we help them to relate? According to a recent survey by Ascend2, some of the ...2 weeks ago -
The Future of PR: It’s Our Time to Lead
Spin Sucks —
Authority: 635
At the Ragan Corporate Communicators Conference , I kicked off the day yesterday with a keynote on the future of PR. I pulled out my magic 8 ball and we peered into it to figure out what the industry is going to look like five years from now. It turns out, while the magic 8 ball isn’t so good for open-ended ...2 weeks ago -
Earth Day: Forget the Big Brands – It Starts with You
The Buzz Bin —
Authority: 132
Yep, it’s Earth Day. That means all of the big national brands will be giving out tote bags or planting trees… doing some kind of one-off for a slice of the Earth Day buzz pie. As we scan the headlines to see what Coca-Cola and Target are up to this Earth Day, we tend to forget that making a difference starts at ...3 weeks ago -
What is social media PR?
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Authority:
For an industry that has argued so hard to play a leading role in shaping social media strategy, PR seems to have a tough time defining what social media PR is, and more specifically, in articulating how the role it wants to play fits in at a strategic level. We’ve been there too; sitting in front of a potential ...3 weeks ago -
Changing The Game: Do You Ask for What’s Yours?
The Buzz Bin —
Authority: 132
I had the opportunity to attend the Advertising Women of New York “Changing the Game” Awards , hearing from inspiring women business leaders in all walks of their career. The women honored are no-nonsense ladies who have made bold moves and transformed brands by changing the rules. Donny Deutsch, CNBC host and ...4 weeks ago -
Don’t knock them: junior, young PR practitioners can be great
Alex Singleton —
Authority: 123
I can’t remember how many times I’ve heard people complain about agencies who deploy junior people, straight out of university, to work on their clients’ accounts. The complaint normally comes from two sources. First, from older PR freelancers who would love to do the retained work that agencies secure. And, ...4 weeks ago


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