pr strategy

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Latest blogosphere posts tagged “pr strategy”

 

• Want To Maximize Your PR? Amplify It With Social Media [INFOGRAPHIC]

  
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  The business of public relations is still a cost-effective way to generate exposure and awareness of brand products and services, and PR firms are increasingly utilising social media to maximise the effectiveness of their campaigns. The strategy makes sense. By amplifying the message with platforms such as Twitter ...
  1 week ago

• Book Publicity Basics to Grow your Following and Gain Sales

  
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  Have you ever heard the phrase, “it takes a small village to raise a child”.  The same could be said of selling books these days.  It takes a small army or a well thought out strategy with an experienced team .  I recently told an author, getting a book deal isn’t the challenge, selling the book is! Many ...
  1 week ago

• Tips For Hiring The Best PR Firm For You

  
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  I often talk to people who know they need publicity and want professional help to get it, but find hiring a PR firm to be a confusing and daunting task. That’s understandable. Public relations companies differ in a thousand ways, it seems. For one, they use different business models – some charge monthly retainer ...
  1 week ago

• Agency Outreach Gone Wrong: And How to Avoid It

  
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  Work as part of a PR or ad agency team doing outreach to bloggers or influencers on behalf of your client? If so, there are some easy steps to follow to make sure your outreach yields good results . And before I begin, I’ll say that this post was prompted because I got a very nice email today from someone ...
  2 weeks ago

• How a Two Sentence Email Became a Top News Story

  
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  It all started with the best Monday staff meeting ever. My husband/CEO and I decided over the weekend to offer unlimited paid time off to every one of our staff, no strings attached. In our minds, it was a matter of respecting our colleagues as adults and teammates. We would set the goals and milestones, and let ...
  3 weeks ago

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