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Network TV Dumps Digital From The Ad Sales Pitch

http://www.alleyinsider.com/ 2008/ 5/ network_tv_dumps_digital_from_the_ad_sales…
After a brutal, 100-day writers strike, the networks promised shorter upfront presentations for advertisers this week. So what did they cut? All the talk about digital. For the past two years the networks have waxed on about digital opportunities for advertisers. Many felt they dwelled too much on digital: this is about TV, after all. ...
10 hours ago in Silicon Alley Insider
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    Walt Disney Again Biggest Online Spender of Entertainment Companies

    http://www.thealphamarketer.com/ 2008/ 04/ walt_disney_again_biggest_onli.html

    Nielsen Online reports that the Walt Disney Co. (NYSE:DIS) is once again the biggest investor in online ads among entertainment companies, as in February, they accounted for 46.8 percent of all online spending from the sector. This confirms Disney's continual push in the online space, as they, along with News Corp.

    24 days ago by knowmoremedia in TheAlphaMarketer - Online marketing, viral marketing, and web marketing · Authority: 54

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