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5 hours ago개짓(gadget)으로 알려진 소형 전자제품에 중독되는 사람들이 점점 늘어가고 있다. 파퓰러 사이언스나 와이어드같은 잡지를 보면 정말 금방이라도 주문 버튼을 누를 충동이 가는 제품들이 한달도 빠지지 않고 계속 쏟아져 나온다. 거기다가 engadget이나
19 hours agoHappy Sunday – a few economcs links floating around twitter around mid-day today: Over at Ode Magazine, Jeremy Mercer reviews some behavioral
1 day ago우리 뇌는 보상을 갈망한다. 나는 이를 ‘보상 지향의 뇌’ (reward-driven brain)라고 부르고 싶다. 보상지향의 뇌를 위한 구호를 만들어보라면 ‘순간의 즐거움과 지연된 고통’(instant pleasure, delayed pain)이다.
1 day ago(주가)지수연동형 예금상품을 한 번이라도 구매해 본 경험이 있는 사람은 하버드 비즈니스스쿨 피터 투파노 교수의 prize-linked savings라는 개념을 쉽게 이해할 수 있다. 소비자 금융에서 이노베이션에 대해 오랫동안 연구해 온 루피토 교수는
6 days agoWe’re All Predictably Irrational - Dan Ariely Dan Ariely, a professor of behavioral economics at Duke University, presents examples of
10 days ago롱테일 로 디지털 시대의 경제의 한가지 모델을 잘 설명했던 크리스 앤더슨이 이번에 또다른 모델을 설명한 책 Free: The Future of a Radical Price를 들고 나왔다. 이름하여 공짜 경제학(Freeconomics)이다.
13 days agoSo, I’ve set myself the challenge to read all the books on Newsweek’s list of 50 Books for Our Times this year, from Independence Day 2009 to ID4 2010.
18 days agoAnother pickup from Fresh Air and TED . Also, Dan Ariely sometimes does guest appearance on Marketplace . This book has some similarities
23 days agoMy last few posts may have indicated otherwise (see here, here and here), but I genuinely enjoyed reading Predictably Irrational.I have now
25 days agoIt took me a while to get used to the idea of 'experiments' in behavioral economics. My idea of experiments is as follows:(i) It should be
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