predictably irrational

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Latest blogosphere posts tagged “predictably irrational”

 

• Science of Storytelling – What Marketers Can Learn

  
  — Authority:
  On Thursday, May 2nd, I talked about the latest research on neuroscience and neuromarketing and how it applies to storytelling. What should marketers know so they can better connect with customers? Listen to the podcast and find out. Listen to internet radio with kathyklotzguest on BlogTalkRadio
  2 weeks ago

• Marketing with a Purpose Means Knowing Your ‘Why’

  
  — Authority:
  I’ve written a lot about knowing your core purpose and telling that story in marketing. It’s your most important one. And I’ve had a number of conversations recently on this exact topic. So the blog post below is an updated version of the original piece I wrote about 1.5 years ago: Great Marketing Answers the ...
  3 weeks ago

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