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    This Press Release Sucks. Re-write It to Win a Seth Godin Action Figure

    http://www.whatsnextblog.com/ archives/ 2008/ 06/ this_press_release_sucks_re-wr…

    The following is a 936-word press release I received today from Wyndstorm Corporation. It sucks. The best re-write - chosen by What's Next Blog Readers - will win a Seth Godin Marketing Guru Action Figure. Why this press release sucks: 1. It's full of jargon 2. A "destination widget"? Gimme a break.

  2. Photo of blochman

    This is the World's Worst PR Pitch

    http://www.whatsnextblog.com/ archives/ 2008/ 04/ this_may_be_the_worlds_worst_p…

    I'm going to take out the names, because, really, I don't want to hurt these people. What I want is for PR people to - please, please - read this and laugh, and then never send out a pitch that remotely resembles this. I received this one twice. I responded the first time by saying that advertising on What's Next Blog is handled by Blogads.com.

  3. Photo of blochman

    Dear Flak: This Pitch Sucks

    http://www.whatsnextblog.com/ archives/ 2008/ 04/ dear_flak_this_is_a_pitch_from…

    Here's an email pitch from hell "Dear blogger: I have come across your blog at http://www.whatsnextblog.com and think it is interesting. Let me introduce you our new service at www.xxx.com which i think you might find useful. It will allow your readers to read your blog from their mobile phones....

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