price optimization
Tag details
Welcome to the 'price optimization' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'price optimization'.
Latest blogosphere posts tagged “price optimization”
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Turn Launches Real-Time Bidding Across Major Inventory Platforms, Sees Dramatic Initial Results
Ad Operations Online —
Authority: 482
Full Integration with AdMeld and PubMatic Real-Time Bidding Programs Drives Significantly Improved Performance for Brand and Performance Marketers Redwood City, Calif., — Turn Inc., the smart platform for digital advertising, today announced that the company is fully integrated with the Real-Time Bidding ...1 week ago -
Revenue managements next frontier? Rate rationalization.
sascom voices —
Authority: 124
Hotels and airlines have traditionally optimized revenues by forecasting demand against a pre-set rate structure, and offering rates (or opening and closing fare classes) based on predicted demand levels. While inventory allocation, along with overbooking and length of stay controls, has resulted in revenue ...3 weeks ago -
The Art, Science, and Software behind (Optimal) Retail Pricing: Part 1
The TEC Blog —
Authority: 123
The “Four Ps” of marketing strategy, also known as the “marketing mix ,” are basically applicable to all businesses. TEC ’s two-part blog post series in 2008 talked about the importance of pricing management in a down economy . Price and promotion in particular are the lubricants in retailing , ...4 weeks ago
