product naming
Tag details
Welcome to the 'product naming' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'product naming'.
Latest blogosphere posts tagged “product naming”
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Taiyaki Branding and Naming Makes Japan Happy
Name Wire: The Product Naming Blog —
Authority: 124
I often look to other countries for naming inspiration and today its Japan, where the horrible economy has brought back in vogue a traditional snack called Taiyaki . Taiyaki means, wait for it, "baked sea bream." Its a fish shaped pancake that is filled with sweet bean jam and has been around for a hundred ...2 days ago -
Vodka Naming Gets Buff with Devotion
Name Wire: The Product Naming Blog —
Authority: 124
Vodka naming is now officially pretty darn weird. Not as weird as energy drink naming , but its close. A new vodka from San Francisco is being named Devotion. Never mind that San Francisco is hardly a place youd associate with vodka (I personably think of Poland, then Russia, then Sweden, then Finland), this ...1 week ago -
Naming and Branding in 2010: Keep it Simple
Name Wire: The Product Naming Blog —
Authority: 124
So the magic marketing word for 2010 is "simple" according to USA Today , and this is sure to have a major effect on naming and branding. Last year was all about "cheap" but consumers are now looking for simplicity in health and beauty items and most definitely in things they eat. Marketers now talk about how few ...2 weeks ago -
Fashion Icon Marc Ecko Sells Naming and Branding Thanks to Poor Real Estate Market
Name Wire: The Product Naming Blog —
Authority: 124
It seems to be a sign of the times when Marc Ecko loses control over his brand name thanks to the decline in real estate prices. He has signed over 51% of the Marc Ecko brand to Iconix, which controls Joe Boxer, Rocawear and London Fog, for $63.5 million, "plus $90 million in financing for a newly formed joint ...2 weeks ago -
Is Baby Einstein Brand Naming Misleading?
Name Wire: The Product Naming Blog —
Authority: 124
Yesterday Brandweek noted that watchdog groups are calling for Disney to change the name of its beleaguered Baby Einstein products after news broke that these products probably do not make your baby smarter. In fact, one study suggested that these actually make Junior a bit dumber. This all follows a New ...2 weeks ago -
Silly Product Naming in the Bayou: Slap Ya Mama vs. Punch Ya Daddy
Name Wire: The Product Naming Blog —
Authority: 124
Every Friday I try to look for a lighthearted naming and branding story. Todays spice world branding news fits quite nicely. More to the point, the announcement of the " spice wars " between two spice brands: Slap Ya Mama vs. Punch Ya Daddy. No joke. These are real brand names. According the Jack Walker of ...3 weeks ago -
Apples Mighty Mouse Product Naming Gives Way to Fantastic Magic Mouse
Name Wire: The Product Naming Blog —
Authority: 124
So Apple has a new mouse that is called the Magic Mouse that "is basically a mouse-shaped trackpad that accepts Multi-Touch input, so users can now use combinations of multi-finger swipes and taps to navigate their Mac and perform basic functions." The Mighty Mouse brand name that was on the former incarnations of ...3 weeks ago -
Droid Phone Naming: An Irresistible Force for iPhone Owners
Name Wire: The Product Naming Blog —
Authority: 124
So Internet geeks around the world are rejoicing over the forthcoming "Droid" smartphone war, or to quote the NY Post , who in turn quoted Yoda, "Begun, the droid wars have." Verizon, Motorola and Google have licensed the product name from George Lucas and on Sunday the new TV spot came out, which looks ...3 weeks ago -
Barnes & Nobles New eBook Embraces Feminine Product Naming, Sort Of...
Name Wire: The Product Naming Blog —
Authority: 124
So the news is out: Barnes & Noble has a new eBook reader that is set to rival Kindle. Its name? Athena . As in the goddess of wisdom and war. Gizmodo leaked the photos earlier this week but did not reveal the name, claiming it was " freaking terrible ." Despite Gizmodos opinion of the name, others ...4 weeks ago -
Netbook World Trembles as HP Puts Compaq Naming and Branding Back to Work in the USA
Name Wire: The Product Naming Blog —
Authority: 124
HP owned Compaq is making a comeback as an "ultra-inexpensive" computer brand, offering cheap notebooks that might cause problems in the netbook world. Compaq is very popular in Asia but has been languishing in the USA. As of this week, HP is hoping that USA consumers will opt to drop $399 for a loaded notebook ...4 weeks ago
