property marketing

Welcome to the 'property marketing' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'property marketing'.

Latest blogosphere posts tagged “property marketing”

• Strategies for TTO success in a tough economic climate

  
  IP Marketing Advisor — Authority: 131
  The current economy has TTOs facing a “perfect storm” of difficulties, notes Art Espey, a consultant who helps tech transfer teams boost revenue generation. Many TTOs have seen potential business partners reduce their innovation portfolios and expenditures, while funding sources have been drying up. However, he ...
  1 day ago

• One week left to register: Successful Outsourcing for Tech Transfer Organizations

  
  IP Marketing Advisor — Authority: 131
  On Wednesday, January 6, our distance learning division presents Successful Outsourcing for Tech Transfer Organizations . This detailed session will focus on how to implement an effective outsourcing strategy to reduce your backlog of invention files, get more deals done, and boost faculty relations. A case study ...
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• 3M goes ‘back to the future’ with customer innovation centers

  
  IP Marketing Advisor — Authority: 131
  The 3M Company is at the forefront of a movement to re-emphasize the personal touch in marketing — something no IP marketing professional should ever lose sight of. The company’s “customer innovation centers,” typically located near its research facilities, provide a forum for meeting with corporate customers ...
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• Course shows science students how to pitch their technologies

  
  IP Marketing Advisor — Authority: 131
  IP marketers are made, not born . . . at least that’s the concept behind a course in communication skills being given to students at the Johns Hopkins Institute for NanoBioTechnology. The course is presented by Mary Spiro, who handles media relations for the institute. “Our directors had always had it in their ...
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• Tiger Woods debacle a cautionary tale for marketers

  
  IP Marketing Advisor — Authority: 131
  While some of Tiger Woods’ business patrons have stuck by his side during the current scandal over his admitted infidelities, one high-profile company — Accenture — did not, and Terry Lefton thinks he knows why. “Why was Accenture the first to sever Tiger? Simple: Woods was Accenture’s sole marketing ...
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• Comprehensive guide to valuing and calculating damages in infringement cases

  
  IP Marketing Advisor — Authority: 131
  Calculating Lost Profits in IP and Patent Infringement Cases , a 690-page hardcover reference and companion online resource center, brings together the comprehensive body of knowledge on lost profits damages and delivers a definitive resource for IP professionals, tech transfer execs, financial experts, and ...
  1 day ago

• Article marketing can create thought leaders

  
  IP Marketing Advisor — Authority: 131
  The benefits of becoming a “thought leader” are clear: Prospects will prefer you; you will be recognized as a central source of information; and you can dominate search engines. The question is, how do you attain that lofty position? One of the most effective ways is through article marketing, says Eric Grube, an ...
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• Report recommends “flipping the model” to boost industry-university partnerships

  
  IP Marketing Advisor — Authority: 131
  A new report from the “Task Force on Diversifying the New York State Economy through Industry-Higher Education Partnerships,” presented to Governor David Paterson, says that New York companies will likely be working more closely with local research universities in the near future. The report, which calls IP “the ...
  1 week ago

• Attorneys to reveal strategies for slashing patent prosecution costs

  
  IP Marketing Advisor — Authority: 131
  Getting more out of your patent budget is more critical than ever in the current economic climate. And though these costs may seem largely outside your control, there are dozens of specific strategies you can adopt to significantly reduce your legal bills while improving overall patent quality. Technology Transfer ...
  1 week ago

• ‘Frosty the Nanoman’ draws worldwide attention

  
  IP Marketing Advisor — Authority: 131
  Want to draw attention to your work, your university, and the incredible potential of your field of research? Create a clever video that “goes viral” on the web — it might even end up on CNN. That’s what Dr David Cox, a member of the Quantum Detection group at the National Physical Laboratory in West London, ...
  1 week ago

• Internal marketing efforts pay off in more disclosures

  
  IP Marketing Advisor — Authority: 131
  In many respects the marketing of IP is a “numbers” game; the more technology you market (assuming you have vetted it properly), the greater your chances of success. One way to boost those numbers is to increase disclosures, and Richard Kordal, PhD, director of the Louisiana Tech Department of Intellectual ...
  1 week ago

• It’s a buyer’s market for ad agencies, but beware the pitfalls

  
  IP Marketing Advisor — Authority: 131
  If you’re looking to hire an ad or PR agency to pitchy your IP, the good news is it’s a buyer’s market, says James T. Berger, head of Evanston, IL-based James T. Berger/Market Strategies, and managing editor of The Wiglaf Journal . However, he adds, the old adage “buyer beware” has never been truer. “The ...
  1 week ago

• Three affordable software tools for tech transfer and licensing professionals

  
  IP Marketing Advisor — Authority: 131
  They may not work with X-Box, Wii, or PlayStation and the entertainment value is definitely not a selling point, but three great software tools specifically designed to assist tech transfer and licensing professionals may be just the ticket for last minute TTO stocking stuffers. All three are offered at discounted and ...
  1 week ago

• Firm shows how to improve tracking of online marketing

  
  IP Marketing Advisor — Authority: 131
  You may think you’ve had a successful online marketing campaign, but unless you track and measure results you’ll never know for sure, says Screen Pilot, a Charlotte, NC-based digital marketing and technology firm. If you don’t have analysts to decipher your web marketing results, they say, there are five easy ...
  1 week ago

• Types Of Intellectual Property

  
  World News — Authority: 168
  The number of certain types of legal monopolies over creations of idea, both artistic and commercial, and the related fields of law is called Intellectual property (IP). Under intellectual property law, proprietors are given certain exclusive rights to a variety of intangibles, such as musical, literary, and artistic ...
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• Different Kinds Of Intellectual Property

  
  Online Fashion Today — Authority: 129
  The list of certain types of legal monopolies over creations of idea, both artistic and commercial, and the related fields of law is called Intellectual property (IP). Under intellectual property law, proprietors are granted certain sole rights to a variety of intangible assets, such as musical, literary, and artistic ...
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• Different Categories Of Intellectual Property

  
  Online Reviews and Thoughts — Authority: 129
  The number of various types of legal monopolies over creations of mind, both artistic and commercial, and the corresponding fields of law is called Intellectual property (IP). Under intellectual property law, proprietors are granted certain sole rights to a sort of intangibles, such as musical, literary, and artistic ...
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• The Significance Of Intellectual Property Rights

  
  World News — Authority: 168
  If you have done some original work such as music, art or a product design by yourself then this asset becomes your intellectual property. In order to make sure that no unscrupulous persons misuse your original work and infringe on your rights you should know what these rights are and how you can take necessary legal ...
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• Suggestions On Selecting A Patent Lawyer

  
  NicheUltra Dot Com — Authority: 140
  When you are considering getting patents, it is necessary to identify and employ a competent patent lawyer right at the outset rather than only after a violation takes place. The primary responsibilities of a patent lawyer are to help customers obtain patents, suggest measures to secure the patents and if required, ...
  1 week ago

• Why should we keep others from selling our work?

  
  in propria persona — Authority: 116
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