public relations measurement

Welcome to the 'public relations measurement' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'public relations measurement'.

Latest blogosphere posts tagged “public relations measurement”

• Suddenly, Public Relations Outcomes Are Everywhere

  
  The Measurement Standard: Blog Edition — Authority: 417
  The Paine of Measurement Six recent signs of hope in public relations measurement. Ill never forget driving through the hills just north of LA after yet another fire had devastated the area. The last time Id seen them they were charred and blackened and lifeless. Less than six months ...
  6 days ago

• NYTimes One-Word Meter Measures Mood of the People

  
  The Measurement Standard: Blog Edition — Authority: 417
    The NYTimes is reprising their give-us-one-word-to-sum-up-your-mood meter:  What One Word Best Describes How You Feel a Year After President Obamas Election? Fascinating in both concept and function. Some very counterintuitive results, as well. Definitely check it out. --Bill Paarlberg, Editor, TMS
  1 week ago

• Sun, Sand and… Measurement

  
  Waxing UnLyrical — Authority: 116
  In a few days I’ll be Westward-bound; one of several hundred (or is it thousand?) PR and communication professionals converging on San Diego for PRSA’s 2009 International Conference (that’s me on Coronado Beach a couple years ago). My first experience of PRSA’s annual shindig was last year, when I was lucky ...
  1 week ago

• The Measurement Maven of the Month

  
  The Measurement Standard: Blog Edition — Authority: 417
  Procter & Gamble Now paying for outcomes. Okay, P&G is the company that helped standardize TV measurement in the 60s, figured out how to tie PR to revenue in the 00s, and is now helping to standardize social media measurement based on the concept of engagement. By ...
  3 weeks ago

• The Measurement Menace of the Month: AKQA

  
  The Measurement Standard: Blog Edition — Authority: 417
  The Measurement Menace of the Month: The agency for Gap, Inc.. AKQA made the following statement about a recent social media program it initiated for Gap, Inc.: "The Gap had set no numerical benchmarks to determine success in the campaign, but rather would ...
  3 weeks ago

• More on AVEs: Their true -- and very valuable -- significance.

  
  The Measurement Standard: Blog Edition — Authority: 417
  For serious public relations researchers, the whole AVE and advertising-money-value debate is a red herring, a colossal distraction from the real significance and potential that AVEs represent. In my previous post, I said that Advertising Value Equivalencies are porn for PR . And I also said that they can be an ...
  3 weeks ago

• Katie Paine removes the mystery from measurement

  
  Pro PR — Authority: 112
  Katie Paine earned her reputation as one of the foremost experts in public relations measurement . So, when social media emerged, it was a natural step for Katie to begin to explore the best ways to measure social media. And she has emerged as a sought after speaker on how to measure the right things in the right ...
  4 weeks ago

Comments about public relations measurement