public relations

Public relations (PR) is anything to do with your business reputation. It encompasses managing a crisis, organizing a speaking opportunity, or pitching a story to a local reporter. Public Relations professionals are responsible for more than 65% of all stories you see in the media.

Good public relations involves pitching the right reporter at the right time for the right story, monitoring the news for stories on about you, and forging strong media relationships. Anyone can do PR if they take the time to learn a few tricks, practice some writing, and familiarize themselves with basic industry rules.

Bill Gates once said that if he was down to one dollar he'd spend it on Public Relations.

Public relations can make or break your business, but good products and services can sometimes succeed without good PR, and bad products and services will often fail even with the best public relations.

The difference between marketing and public relations is simple: Marketing involves ongoing financial output with initial results, while PR involves an initial financial output, with ongoing results. With public relations, you’re usually paying for a person (or some tools). With marketing, you’re paying for actual collateral.

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Original Technorati articles tagged “public-relations”

• in Business
  Tiger Woods' Public Relations Failures
  A case study on how not to handle a public relations crisis.
  by sageone73 / on Dec 12, 2009
• in Celebrity
  Is The Tiger Woods Brand in Danger?
  Tiger Woods' continued silence has begun to threaten his corporate sponsorships and overall brand.
  by jfylo / on Dec 9, 2009
• in Blogging
  Cyberbullying PR Hacks: How Should Bloggers Respond?
  Can bloggers publish opinions on the Internet without contacting companies that they’re writing about first?
  by ebrage / on Dec 3, 2009

Latest blogosphere posts tagged “public relations”

• Europes Trade with Irans Butchers

  
  Stupidica — Authority: 177
  The Obama Administration and its European allies are currently looking at a menu of "focused sanctions" on Iran and its leadership. A month ago they were obsessing over China and Russias cooperation on indubitably innocuous U.N. Security Council sanctions. In both cases, they have the wrong target in mind. Security ...
  4 hours ago

• Best of 2009: Stop and Think Before Sending that Mafia Request. What’s the Effect on Your Brand?

  
  Sazbean — Authority: 132
  Ahh, the last day of 2009, and the last day of our best of 2009 posts. We hope you have a happy and safe new years & best wishes for 2009! ( originally posted October 6, 2009 ) Social networks are growing.  Even your Mom knows what Twitter is.  The time people spend online is growing and increasingly they ...
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• Marvel Stockholders Approve Disney Merger

  
  Your Story — Authority: 544
  NEW YORK--(BUSINESS WIRE)-- Marvel Entertainment, Inc. (NYSE: MVL), a global character-based entertainment and licensing company founded in 1939, announced that at a special meetin
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• Firms on the Public Relations New York Scene Survive Difficult Year

  
  Your Story — Authority: 544
  Public relations continues to be one of the most efficient ways of reaching customers, old and new.
  9 hours ago

• The Ever-Evolving PR New York Arena

  
  Your Story — Authority: 544
  Today, PR New York firms utilize every available method to communicate a companys story and meet a client’s business objectives and communications goals.
  9 hours ago

• The Greatest Hits of 2009 Part VIII

  
  Brian Solis - PR 2.0 — Authority: 595
  Source: Shutterstock Happy New Year! Welcome to 2010…this is your year. Let’s build upon the lessons we learned in 2009 in order to help us continue on our journey towards earned relevance. The Greatest Hits of 2009 Part VIII 1. The Second Life of Second Life 2. The Science of Retweets on Twitter 3. ...
  9 hours ago

• Will Canary Wharf heat up in 2010 ?

  
  Entivate — Authority: 129
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  9 hours ago

• Fire This Person...Today!

  
  Insight Advertising, Marketing & Communications — Authority: 124
  Its time to make a statement.   Its the final day of the year and a day that demands swift action.  I want you to take a moment and tell me who this person is (answer below) once you identify him/her would you do your customers and potential customers a huge favor.. fire him/her .  Before the end of the ...
  10 hours ago

• Thanking those who support this blog and hence support me

  
  Mom~E~Centric — Authority: 135
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• Be Committed to What You Do

  
  Harrison Barnes — Authority: 128
  I am about to provide you some of the strangest job search and career advice you will ever receive from someone who is in the recruiting industry . One thing you should know about me is that I’m a straight shooter. If I see a pattern repeat itself enough times, I know that it’s something that has got to be ...
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• How to Get Jobs in 2010 and After: USA Forecast

  
  Jobs and Vacancies in Nigeria — Authority: 158
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  15 hours ago

• Edward Bernays On Why Conspiracies Work

  
  LILA RAJIVA: The Mind-Body Politic — Authority: 441
  “In almost every act of our lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons [...] who understand the mental processes and social patterns of the masses. It is they who pull the wires that control the [...]
  21 hours ago

• Business Expert Demands Magicians in All Airline Terminals [Flackery]

  
  Gawker — Authority: 860
  Adam Hanft writes about business strategy and stuff for some semi-respectable news outlets, but he made the mistake of hiring Ronn [sic] Torossians 5WPR to get him some press, and they are making...
  1 day ago

• How To Use LinkedIn, Twitter & Facebook For New Customers

  
  Understanding Marketing — Authority: 129
  You’ve heard it before: social networking sites are useful tools for finding and connecting with new clients. But what are the best ways to do that? How can you use LinkedIn , Twitter and Facebook to find new clients? In this blog post I’m going to let you in on a few secrets and give you a guide to getting ...
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• Ways to make an editor mad

  
  Cision Blog — Authority: 118
  Photo courtesy of katybate via Flickr It’s so quiet in the office that I can actually hear crickets chirping and I swear, I just saw tumbleweed roll in front of my cubicle. With so much peace and quiet, I began thinking of what I’ve learned from working in Cision’s research department. The lessons below are ...
  1 day ago

• skinworXXX Announces Rock Star PRM

  
  Tony Batman.com — Authority: 146
  The Creative & Marketing Forces Behind skinworXXX Announce Cutting-Edge Marketing, Public Relations & Management Company (Atlanta, GA) skinworXXX finishes off an already impressive first year in adult with the formation of Rock Star Public Relations & Management, specializing in adult PR and event/talent ...
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• The future of the ad agency

  
  People like to share — Authority: 111
  Over at Forrester, there’s an interesting look at the future of the ad agency . Since I happen to work at one , I’m intrigued by the future of agencies. There are some good comments under the article. So go take a look. I think 2010 will be the year where we really look into the future of agencies. We’re all ...
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• RSVP Columbia win coroporate award

  
  TheState.com: Ron Morris — Authority: 636
  RSVP Columbia received the President’s Club Award from RPVP Publications based on circulation revenue, new client acquisition and client retention.
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• @2009—The Year That Went Tweet

  
  Tanner Friedman Blog — Authority: 115
  Preparing to embark on a New Year is always an ideal time to reflect on the year past.  In our field, perhaps nothing was as striking and pivotal as the widespread emergence of social media, most notably Twitter. To be sure, in 2009, many of us experienced the good, the bad and the ugly where the micro-blogging ...
  1 day ago

• NIVEA Will “Make 2010 A Year of Love, Hugs and Kisses” with the Help of one of America’s Most Romantic Couples, Nick Lachey and Vanessa Minnillo, in Times Square on New Year’s Eve

  
  Your Story — Authority: 544
  NEW YORK--(BUSINESS WIRE)-- NIVEA announced today details of the brand’s second annual Times Square New Year’s Eve sponsorship with the Times Square Alliance to ring in the New Yea
  1 day ago

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