public relations

Public relations (PR) is anything to do with your business reputation. It encompasses managing a crisis, organizing a speaking opportunity, or pitching a story to a local reporter. Public Relations professionals are responsible for more than 65% of all stories you see in the media.

Good public relations involves pitching the right reporter at the right time for the right story, monitoring the news for stories on about you, and forging strong media relationships. Anyone can do PR if they take the time to learn a few tricks, practice some writing, and familiarize themselves with basic industry rules.

Bill Gates once said that if he was down to one dollar he'd spend it on Public Relations.

Public relations can make or break your business, but good products and services can sometimes succeed without good PR, and bad products and services will often fail even with the best public relations.

The difference between marketing and public relations is simple: Marketing involves ongoing financial output with initial results, while PR involves an initial financial output, with ongoing results. With public relations, you’re usually paying for a person (or some tools). With marketing, you’re paying for actual collateral.

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Original Technorati articles tagged “public-relations”

• in Business
  The New Push-Pull Marketing
  Online, the heavy pitch of push marketing is all but over. For online success, focus instead on educating comsumers through pull marketing.
  by jkvr / on Nov 18, 2009
• in Advertising
  Why Make It Hard on Yourself? Put Your Message Where People Can See It
  Too often businesses create excellent messaging but hide it in delivery mechanisms
  by DavidMenzies / on Oct 22, 2009

Latest blogosphere posts tagged “public relations”

• INOVEM Appoints Prompt Communications as UK PR Agency

  
  Your Story — Authority: 535
  LONDON--(BUSINESS WIRE)-- Prompt Communications, a specialist in digital PR, marketing and social media communications with offices in London, Boston and San Francisco, has been ap
  1 hour ago

• NYT: Media companies move from marketing to P.R.

  
  Communications & Legal Studies — Authority: 137
  Barnes, B. (2009, November 22). Ad Budget Tight? Call the P.R. Machine. The New York Times. Retrieved November 23, 2009, from http://www.nytimes.com/2009/11/22/business/media/22steal.html?_r=1 An excerpt: ..don’t think that Hollywood believes it can get by with less promotion [given drastic cuts to marketing ...
  1 hour ago

• Best Career Advice Ever – Don’t Burn Bridges

  
  Lindsay Olson — Authority: 414
  This is a guest post by Josh Morgan. It’s easy to say, but not always easy to do. I’ve tried to not burn any bridges as I’ve wound my way through my career. This has included working at agency that started small and grew until it was acquired, then leaving to go to a startup agency that cratered, going ...
  2 hours ago

• SC Johnson Discloses Ingredients in All Consumer Cleaning Products

  
  GreenBiz.com Green Business News — Authority: 649
  SC Johnson has finished listing most of the ingredients in all of its home cleaning and air care products on its consumer-focused website. The company will next introduce a Spanish-language site, create new product labels and eventually disclose the ingredients in preservatives and fragrances.  
  2 hours ago

• The Reign of the Douche [LOLsuits]

  
  Gawker — Authority: 866
  A year ago, interrupty superflack Ronn [sic] Torossian filed Americas Greatest Lawsuit when he sued rival flack Drew Kerr for $20 million(!) for setting up a...
  2 hours ago

• Natalie Fenton: Has the Internet changed how NGOs work with established media? Not enough

  
  Nieman Journalism Lab — Authority: 695
  [The publishing power of the Internet has opened up new possibilities for NGOs seeking to spread their messages. But is this new access changing the kinds of messages NGOs create, or is it reinforcing old paradigms? Natalie Fenton of Goldsmiths, University of London, examines how the online landscape has changed NGO ...
  4 hours ago

• 3 Steps for Effectively Using Social Media For PR

  
  Online Marketing Blog — Authority: 614
  Previously, I explored the intersection of social media and PR and explained why it is so important communications professionals leverage digital channels. In that post I touched on the following key points: Authenticity/personality – the world and web crave it It scales – popular brands just get more ...
  4 hours ago

• Winning A Business Award Will Often Have Positive Effects Much Larger Than What You Expected

  
  Jovie Business Stories — Authority: 160
  It is nice to win a business award and be recognized for your hard work, but more importantly, these awards have far-reaching benefits that can help your company grow and become an industry leader. Perhaps, the biggest gain from a business award is the new image that your organisation can create as an award-winning ...
  4 hours ago

• Five Questions, Five Doses of Spin

  
  Center for Media and Democracy - Publishers of PR Watch — Authority: 565
  The Lansing State Journal is the latest in a long line of media outlets to provide a pro-nuclear platform to former Greenpeace activist turned corporate PR consultant, Patrick Moore , without disclosing his consultancy with the Nuclear Energy Institute (NEI). In its Take 5 column, subtitled five questions. five ...
  7 hours ago

• New NI online hate group emerges on Facebook

  
  O'Conall Street — Authority: 470
  A new Northern Ireland hate group has emerged on Facebook. The work of what appears to be a sad group of students, it was created last week and targets young Romanian women who sell roses in Belfast city centre. The racist group, entitled ‘abusing Belfast rose sellers’ has already attracted 343 members from ...
  8 hours ago

• Public Relations/Marketing Officer at African Sun Limited

  
  Jobs and Vacancies in Nigeria — Authority: 164
  African Sun Limited is the leading and fastest-growing hotel and leisure group in Africa, with hotel operations and resort destinations in South Africa, Ghana, Nigeria, and Zimbabwe. From the world famous Victoria Falls. The Grace in Rosebank, Johannesburg (recently voted one of the world’s top fifty hotels) to ...
  8 hours ago

• Sales Executives at African Sun Limited

  
  Jobs and Vacancies in Nigeria — Authority: 164
  African Sun Limited is the leading and fastest-growing hotel and leisure group in Africa, with hotel operations and resort destinations in South Africa, Ghana, Nigeria, and Zimbabwe. From the world famous Victoria Falls. The Grace in Rosebank, Johannesburg (recently voted one of the world’s top fifty hotels) to ...
  9 hours ago

• Hiring For Social Media: What I’d Look For

  
  Social Media Today — Authority: 695
  In my previous posts on, I pointed out some good and some bad on the social media job front. A few asked what I thought social media jobs should look like, so I’ll do my best. But I’m not going to write this like a typical job description, because I think the content is more important than the format. Social ...
  9 hours ago

• Article Traders - Stop Insulting Your Directed Hearing when You Write & Submit Articles Online

  
  The Uncommon Network — Authority: 132
  When you write articles, if you don’t keep your audience in mind then you are insulting them. Let me show you an example (unrelated to article marketing) of what happens if you don’t keep your targeted audience in mind. Recently my girlfriend, Kristina Jaramillo, attended lone of the poorest bridal showers ever. ...
  11 hours ago

• Kudelski Group Pleased with Overwhelming Support for OpenTV Tender Offer

  
  Your Story — Authority: 535
  CHESEAUX, Switzerland--(BUSINESS WIRE)-- The Kudelski Group (SIX: KUD.VX) today announced the final extension of the previously announced subsequent offering period of its tender o
  12 hours ago

• Google Opts For Word-Of-Mouth News Announcement (Again)

  
  Bulletpoints — Authority: 104
  With news that Google has just announced the next step in its plan to take-over the world , one tech sector at a time, it seems like an apt moment to highlight how it does PR/marketing. For those who haven’t heard, Google plans to dominate the mobile-phone market in the form of a new, Google-branded handset and ...
  12 hours ago

• Wall Streets Spin Game

  
  DealBook — Authority: 773
  Its undeniable that Wall Street has a public relations problem, as Goldman Sachs and others have learned all too well since the financial crisis. The New York Timess Graham Bowley collects some pointers from experts in the spin game.
  13 hours ago

• How PR Has Constantly Moved with New Media

  
  Channel End — Authority: 131
  Unarguably the greatest change in how business organisations operate today is in communications. Whereas previously, a business would advertise in printed publications, these days there is the internet. And so this too has influenced how companies deal with public relations. With the introduction of blogging, ...
  15 hours ago

• Guest Post on Twinked.In

  
  The PR Practitioner — Authority: 104
  I recently wrote a guest post on Twinked.In “ Twitter & LinkedIn Link Up Benefits PR Pros. ” TwinkedIn.com aims to be a resource for professionals who are ready to take their social networking to the next level. The site features guest posts and how-to’s, as well as a community forum.
  18 hours ago

• Job Application Cover Letter for Cruiseline Public Relations

  
  Job Vacancies — Authority: 119
  This must be the strongest Sample Job Application  Cover Letter for Cruiseline Public Relations based on resume examples that will guide you to have a job as a Cruiseline Public Relations. Make sure that the samples cover letter you are going to create is based on the sample created here since many applicants for ...
  18 hours ago

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