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22 hours agoIn my nearly twenty years in the publicity industry, I have seen a fair bit of evolution in how the media reaches their audience. Some
13 days agoIt used to be that the only way to be a celebrity was to be on TV, in the movies, or to do something completely lame. However, over the last
14 days agoThe best place to start your publicity initiative is by writing one of the best marketing tools available: the press release. When it comes
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20 days agoIn my nearly twenty years of experience in the industry the answer seems to be the same: positioning! I have found that by correctly positioning
29 days agoIn the late afternoon Saturday, moments before George Lucas arrived at the Four Seasons Hotel, a publicist asked a worker bee if the Princess
40 days agoAs I mentioned a few weeks ago, when you appear on television and are at the top of your game as a guest, it can completely change the dynamics
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85 days agoHi Everyone, Last week I sent you Part 1 of my interview with Lee Habeeb, a friend and business associate who is a “Talk Radio Coach to the
89 days agoA few weeks ago I interviewed Lee Habeeb, a friend and business associate who is a “Talk Radio Coach to the Stars.” Lee currently coaches 7
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